Collisions and Complexity
The influence of the marketer within organizations continues to grow. Due to real-time marketing, social media and data analytics, marketers are becoming more informed about the competitive landscape and the customer than other functions within the company. This invaluable knowledge means that their authority is increasing and they are frequently being looked at to drive the strategy within their organizations.
Content marketing continues to rule the roost as brands look for more engaging ways to connect with their consumers. As the need for measurable ROI increases, data analytics presses its prominence and we’re seeing the rise of the marketing technologist. In short, the future for marketers is bright, but also exceedingly encumbered and the marketer wins will be the one who can sort the substance from the noise.
The third annual FT Future of Marketing Summit brought together the most forward-thinking marketers, innovators and entrepreneurs who discussed the leading edge of the evolving marketing landscape. Through a series of thought-provoking interviews, discussion, debate and case studies this event tackled the most pressing issues facing marketing professionals in a new era.