Business in the era of sudden death & sudden wealth
Some analysts predict that many of the companies we are familiar with today won't be around in 15-20 years. Disruption is wiping out entire product lines and entire industries. It comes out of the blue, and it can happen over night. It can mean sudden death for the disrupted, and sudden wealth for the disrupter. This disruption dynamic is creating an atmosphere of paranoia for both big companies and startups alike, and is the wider context within which FT Innovate 2015 sits.
So why must you attend FT Innovate 2015?
Big companies: because the startups are coming for your business. Find out what other big companies are doing about it.
Startups: because the incumbents will want to snuff you out altogether, or at the very least slow you down. On the other hand, they might want to collaborate with you. Find out what the big companies are thinking, and what other small companies are doing to survive and grow.
Big v small: which one is better at coming up with and executing the big idea?
There is a story going round the business world: big companies can’t innovate. They’re all about inefficiency, stifled by bureaucracy and stuck in the past when it comes to the nimbleness required to generate and execute the best ideas.
Instead, all the best innovation is coming from start-ups, especially those in the tech world. Inspired by Silicon Valley, mantras like the ‘pivot’ and ‘failing fast’ and fuelled by new digital tools, they can do in months what it would take a big company years to achieve.
But is this big bad, small good narrative too simplistic? Are the big guns fighting back? Or is the future of innovation really a story of how big and small companies will work together, as each seeks to figure out a way of working with the other?
- Big v small: which is really better at meaningful innovation?
- The innovation exchange: how are big and small companies working together?
- What are big companies doing to take the best of small ones?
- What can start-ups learn from big corporates, especially when it comes to scaling?