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FT Innovate Latin America 2015

Panama City |  - 
Speakers include:
Dulcidio  de la Guardia

Dulcidio de la Guardia

The Government of Panama

Tarek  Farahat

Tarek Farahat


Javier Solís

Javier Solís

Dell Panama


Endorsed by the Government of Panama, FT Innovate Latin America will also bring you the latest innovation stories from the most exciting companies across the region, and reveal the 'nuts and bolts' of innovation implementation within a corporate setting - helping you to understand the practical steps your company needs to take to make innovation happen.

To be chaired by Jude Webber (Mexico and Central America Correspondent, Financial Times), the conference will comprise of a dynamic mix of in-depth interviews, practical case studies, and panel debate and will bring together the best-known Latin American and international brands, along with the most exciting newcomers to talk about how they are using mobile, big data and social to understand and innovate for their consumers.

Simultaneous Spanish translation will be provided.

fallback Add to my Calendar 03/17/2015 08:30:0003/18/2015 12:35:00trueFT Innovate Latin America 2015Endorsed by the Government of Panama, FT Innovate Latin America will also bring you the latest innovation stories from the most exciting companies across the region, and reveal the 'nuts and bolts' of innovation implementation within a corporate setting - helping you to understand the practical steps your company needs to take to make innovation happen.To be chaired by Jude Webber (Mexico and Central America Correspondent, Financial Times), the conference will comprise of a dynamic mix of in-depth interviews, practical case studies, and panel debate and will bring together the best-known Latin American and international brands, along with the most exciting newcomers to talk about how they are using mobile, big data and social to understand and innovate for their consumers.Simultaneous Spanish translation will be provided.FT-Innovate-Latin-America-2015c2c97cea019ca5018e4a640fcb5890b0MM/DD/YYYY

Speakers (23)

Dulcidio  de la Guardia

Dulcidio de la Guardia

Minister of Economy and Finance
The Government of Panama
Tarek  Farahat

Tarek Farahat

Global President for Marketing and Innovation

Tarek Farahat is the Global President for Marketing and Innovation at JBS, responsible for leading the positioning of the Company’s brands, including the JBS institutional brand, and for Research & Development on a global basis. He also leads the Company’s portfolio innovation-related efforts. Before joining JBS, Mr Farahat worked for Procter & Gamble (P&G) for 26 years, serving in a number of leadership positions in several regions across the globe, including the Middle East, Europe and Latin America. From 2006 to 2012, he served as President of P&G Brazil, where he was responsible for the company’s rapid growth in the country. In 2012, he became President of P&G Latin America and an officer of the company’s executive board.

Javier Solís

Javier Solís

Storage Solutions Director
Dell Panama

Mr Javier Solís is the Senior Brand Manager at Dell Latin America in the Enterprise Solutions Group since 2009. Javier is responsible for the development, administration and execution of marketing strategies and developing the Dell business for enterprise solutions in Latin America region. He is responsible for the complete Storage Solutions portfolio.  

Mr Solís earned his Masters in Business Administration at St. Edwards University in Austin, Texas and a Bachelor of Science in Mechanical and Electrical Engineering at the UIA -Universidad Iberoamericana in Mexico City. He also is a graduate of International Business Management at the Austin Community College in Austin, Texas.

Dr Jorge A.  Motta

Dr Jorge A. Motta

National Secretary
National Secretariat of Science, Technology and Innovation, Panama

Dr. Motta served as Director of the Gorgas Memorial Research Institute from 2004 to 2008. He was also President of the Panamanian Academy of Medicine and Surgery, Governor for Central America of the American College of Physicians and chaired from 2009 to 2011 the Joint Committee of the Special Program for Research and Education on Neglected Infectious Diseases (TDR). Moreover, he was awarded the University Prize 2014, which is the highest recognition given by the University of Panama. He is currently the President of the Panamanian Association for the Advancement of Science.

Dr. Motta is a researcher at Gorgas Memorial Research Institute, and has participated in numerous publications in indexed journals. His research has focused in recent years on studies of the genetic origin of the Panamanian population, epidemiological studies of risk factors and cardiovascular disease mortality in Panama and studies of the epidemiology of cancer in Panama. He currently holds the position of National Secretary of Science, Technology and Innovation of Panama.

Dr. Jorge A. Motta studied biology at Georgetown University and earned his Master’s Degree in Public Health and Doctoral Degree in Medicine at Yale University. He completed his training in internal medicine and cardiology at Stanford University. For the past 38 years he has practiced cardiology in Panama.

Catalina  Ortiz

Catalina Ortiz


Catalina Ortiz Lalinde has more than 15 years of experience designing and implementing programmes in the public, private and third sectors.

In February 2012, she was appointed head of iNNpulsa Colombia - a new government programme aimed at fostering hypergrowth for start-ups, scale-ups and corporate entrepreneurs.

Catalina both helped design and has been the first director of iNNpulsa Colombia, growing it from scratch to a USD75 million a year programme in just 3 years. The unique focus on the role of mindset and culture, bridging the financing gap, using open innovation and working with Colombia’s diverse regions in order to create an environment for new ambitious ventures, show signs of working as the World Economic Forum recently highlighted Colombia as a new world leader in high impact entrepreneurship.

Recent success for Colombia as a new player in entrepreneurship and innovation can be explained by policies she and her team have championed from the Trade and Commerce Ministry with the support of President Juan Manuel Santos. Catalina holds a Law degree from the Universidad de los Andes in Bogotá, and a 2 year Masters Degree in Public Administration from the Harvard Kennedy School.

Kenneth  Herd

Kenneth Herd

General Manager, Brazil Technology Center
GE Global Research

Dr Kenneth G. Herd was named General Manager for GE’s Brazil Technology Center (BTC) in June 2010. In this role, Dr Herd is responsible for the start up and staffing of the new BTC in Rio de Janeiro, Brazil. The BTC will focus on technologies in the areas of Oil and Gas, Energy and Renewables, Transportation, Mining, Aviation, and Healthcare.

Dr Herd began his General Electric career in 1983, working on the development of GE’s first Magnetic Resonance Imaging (MRI) systems for GE-Healthcare, moving to GE Energy in 1986 to develop high-performance Generators. In 1988, he joined GE Global Research to develop Superconducting Materials and Devices. In 1998, Dr Herd was named Manager of the Measurement Systems Lab, leading the development of Ultrasound, X-ray, and Infrared Imaging systems for industrial applications. He assumed the position of Global Technology Leader in 2001, leading 18 Labs in the development of a broad range of material process technologies.

Diego Eleta

Diego Eleta

Strategy, Operations and Technology Director
Aldo Landaeta

Aldo Landaeta

Marketing Head
Philips Lighting Latin America
Sebastian Jordana

Sebastian Jordana

Managing Director
Dafiti Colombia

Sebastian Jordana has over 9 years of experience working with companies such as Falabella, Miebach Consulting, DHL Supply Chain and Bain & Company. He joined Dafiti Colombia in November 2013, where he held the managing director position, coming from Bain & Company.

He served for three years as a consultant at Bain & Company, an important management consulting firm with operations on every continent. He was involved in several projects in Brazil, Argentina, Chile and Peru and in different industries, specializing in the fashion industry and e-commerce.

Before joining Bain & Company, Mr Jordana worked for a year with DHL Supply Chain as a Business Development Engineer; between 2007 and in 2009 he served as semi senior consultant engineer in Miebach Consulting Group and in 2006 he worked as a supervisor in Falabella, in Buenos Aires (Argentina).

Roberto  Brenes

Roberto Brenes

Panama Stock Exchange

Mr Brenes Pérez is the CEO of the Stock Exchange of Panama. In his long career in Corporate Finance and Capital Market Development Mr Brenes has held different positions such as Regulator of the Stock Market of Panama, Investment Adviser and Banker. He founded the weekly "La Gaceta Financiera", and was a pioneer of economic journalism in the eighties. He is President of the Panamanian Association of Business Executives, Founder and president of Fundacion Libertad de Panama, and Board member of the Liberal Network for LatAm (RELIAL).

As an entrepreneur, Mr Brenes has participated as a shareholder and director in several companies, as a grower of high quality Geisha coffee., and Ironman.

He holds a Bachelor’s degree from Monterrey Institute of Technology  and an MBA from Columbia University in New York.

Francisco Miguez

Francisco Miguez

Executive Vice President for Finance and Administration
Panama Canal Authority

Francisco Miguez is the Executive Vice President for Finance and Administration (CFO) of the Panama Canal Authority (ACP).  He previously held the position of Executive Manager of the Contracts Management Division, Department of Engineering and Program Administration of the Panama Canal Authority and Manager of the Productivity and Financial Improvement Division and also the Strategic Services Division of the Panama Canal Authority.  He was also the coordinator of the team that developed the ACP Master Plan and the Panama Canal Third Set of Locks Expansion Proposal.  

Mr Miguez has been a professor and lecturer at the Universidad Tecnológica de Panamá, Universidad Latina de Panamá and a visiting professor of Strategic Planning for the Master´s Program of the Universidad Latina and TRAINMAR Panama.  He was a professor at the Universidad Inter-Americana.  

Mr Miguez has a MS degree from the Universidad de Panamá and a MBA from Colgate Darden Graduate Business School, University of Virginia.  Completed executive graduate courses from the University of California at Berkeley and Stanford University and has graduate level studies at INCAE, The Credit Academy, The Economics Institute, The American Management Association, Florida State University and Universidad Santa María La Antigua (USMA).  He is a certified Project Management Professional from the PMI.

Sinan Atlig

Sinan Atlig

Business Unit Lead, Global Innovative Pharma, Andean States

Sinan Atlig is Cluster Lead of Pfizer’s GIP (Global Innovative Pharma) business for the Andean Cluster composed of Colombia, Ecuador, Peru and Bolivia. In this role, Mr Atlig oversees a regional business unit with medicines in several therapeutic areas including inflammation, cardiovascular diseases, pain and rare diseases. He leads an organization of 71 colleagues in 4 countries. Mr Atlig joined Pfizer in August 2000 in Turkey,where he worked in various roles, including sales and marketing, until 2011, when he was appointed to his current position. Prior to moving to Colombia, he held various business analytics and intelligence roles focused on a number of primary and specialty care products in Turkey. He received his BA in Business Administration from Koc University and his MBA from Yildiz University, both in Turkey.

Serge  Elkiner

Serge Elkiner


Serge Elkiner is Co-founder and CEO of YellowPepper, an innovative company that provides mobile-banking and payment solutions across Latin America. Under Mr Elkiner’s leadership, YellowPepper is revolutionizing the banking and payments industry, forging partnerships with major banks, financial institutions and business enterprises to make mobile payments a reality. YellowPepper currently provides financial services to more than 5 million monthly users across the region. Building on its success in Latin America, Mr Elkiner moved the company’s headquarters to Miami in 2012. The company recently raised a $15 million Series C venture round, bringing total funding to $33 million. Overall efforts now support the sharpening of the company’s focus on the mobile payments industry with the launch of its latest product, Yepex. Mr Elkiner was also Co-founder and CEO of CorQuest Medical, a company that specializes in developing medical equipment and technologies to facilitate minimally invasive cardiac surgical procedures. This company was sold to Cardio3 BioSciences, a publicly traded Belgian company, in 2014. Prior to YellowPepper, Mr Elkiner served as Vice President of Business Development at HelloTech Technologies, an Israeli firm providing remote monitoring and mobile payment solutions for vending machines. He has a Bachelor of Science in Accounting from Boston University.

John Levis

John Levis

Chief Innovation Officer and Regional Managing Director – Americas

Mr Levis is the Regional Managing Director, Americas Region and Chief Innovation Officer of Deloitte Touche Tohmatsu Limited since June 1, 2011.

As the global Chief Information Officer, Mr Levis drives the Deloitte network’s strategy of next-level innovation. He counsels businesses on how to transform innovation from an intangible, aspirational concept into a meaningful business strategy that can drive greater productivity and lead to a competitive advantage in the marketplace. Mr Levis also works to promote an innovative culture at Deloitte and facilitates the sharing of innovative best practices and new ideas across the member firm network. He is a frequent speaker at external forums on the changing nature of global innovation in business today.

As Regional Managing Director - Americas, Mr Levis is a member of Deloitte’s global executive. Mr Levis provides leadership to Deloitte member firms in the Caribbean, Central and South America, executing global priorities throughout the region.

Giberto  García

Giberto García

Director, Technology Office

Gilberto García has been a CEMEX executive for 25 years and has served in many different roles in the company’s worldwide operations. Mr García currently leads CEMEX’s digital innovation as Director of the Technology Office. He is currently the driving force behind Shift, a business social networking platform that empowers employees in all CEMEX operations worldwide to interact, share best practices and promote innovation through collaboration. Under his leadership, CEMEX won a Forrester Groundswell award for the best employee management collaboration system; the Management Innovation Exchange for innovating and changing the way the company works; the SuperNova Award in the Future of Work Category; and most recently the Manufacturing Leadership Award as the Most Innovative Company of the Year. Gartner, the Huffington Post, Computer World, MIT Technology Review, Information Week, the Economist Intelligence Unit and Forbes, as well as IBM’s Lotusphere, have all recognized Mr García’s innovation efforts. His previous responsibilities at CEMEX include Strategic Planning and Concrete Operations in Panama, and Processes, Operations and Information Technology in Poland, Austria, Croatia, Latvia and Hungary.

Nizan  Guanaes

Nizan Guanaes

Founder and Partner
Grupo ABC

Nizan Guanaes is founder and partner of Grupo ABC, the largest Latin American communications group.
Visionary and entrepreneur, Nizan was named by The Financial Times one of the 5 most influential Brazilians, he is the only Brazilian among the 21 most influential personalities in the world of media and marketing according to Advertising Age, and was listed as one of the world's 100 most creative people in business by Fast Company magazine.

In 2013, Exame, Brazil's most important business publication, named him one of the 16 Brazilian entrepreneurs that could make history, and reported that he is among the ones that has the best reputations in the country. In addition, for the third year in a row, Reader's Digest has recently named him the most trusted adman in Brazil.

For more than 20 years Nizan has dedicated a large portion of his time to social causes, especially those related to entrepreneurship, education, and the preservation of Brazil's cultural heritage. He is a UNESCO Goodwill Ambassador and is a member of UNAIDS, the high-level HIV Prevention Commission. He participated in the creation of Together For Girls, a global public-private partnership dedicated to eliminating sexual violence against children with a particular focus on girls. Nizan is also an active member of the Clinton Global Initiative, the World Economic Forum, Endeavor and the Women in the World Foundation.

Claudio  Hidalgo

Claudio Hidalgo

COO Caribe & Central America
Digicel Group

As Chief Operating Officer, Claudio works directly with Digicel’s Caribbean and Central American markets to implement strategic and operational initiatives that will lead to improved efficiencies and business and revenue performance.

Claudio brings nearly 20 years of experience in the telecommunications industry to the Digicel team having held senior roles in Nextel, Telefonica and VTR. He was previously the COO of Nextel Brazil, where he managed the successful turnaround of the company – generating more than US$2 billion in revenues. In addition to starting a number of successful businesses, he also spearheaded the launch of VTR’s mobile business in Chile, the largest provider of cable television in the country.

Alan  Krause

Alan Krause

Chairman and CEO
MWH Global

Building a Better World is both a professional and a personal mission for Alan Krause, chairman and chief executive officer of MWH Global, headquartered in Broomfield, Colorado. Committed to protect and develop the world’s natural resources in a responsible and appropriate way, he embraces the vision that technology offers to provide better solutions.

Since merging his natural resources business TerraMatrix with Montgomery Watson in 1997, Mr Krause has continued to successfully grow the business. He played a significant role in the integration of Harza and Montgomery Watson in 2001 that led to the formation of MWH. He has held numerous executive positions within the organization including president of the natural resources, industry and infrastructure section. He became president and chief operating officer in 2008, and was named president and CEO in November 2011, adding chairman to his title in December 2012.

Mr Krause holds a master’s degree in geological engineering from the University of Nevada Mackay School of Mines. He has completed the Owner/President Management Program at Harvard Business School, and is a member and distinguished engineer for the Pan American Academy of Engineering.

Arthur  Mazzini

Arthur Mazzini

Director of Strategy and Innovation

Arthur Mazzini is the Director of Strategy and Innovation at AT&T Global Services for Latin American companies with global presence. Mr Mazzini shares AT&T’s vision, strategy and solutions on Cloud, Mobility, Network Sourcing and Security, helping companies to compete in complex information environments.

Mr Mazzini joined AT&T in 2007 as Application Solutions Director. Subsequently he led a regional sales team as Sales Manager for two years before accepting the actual role last April 2012 and joining the global Principal Architect community. He has contributed as speaker for AT&T at customer events for the last six years in Brazil, Argentina, Mexico and US driving conversations related to business and advanced technology.

Mr Mazzini has more than fifteen years’ experience in the technology and telecom industry sector at companies such as AVAYA, LUCENT, Telesul, Compugraf (Excel Bank).
He holds a bachelors’ degree in Electronic Engineering in Brazil and Marketing Post Graduate degree at UC Berkeley in California.

Dennis  McEniry

Dennis McEniry

Estee Lauder Online Division
Suzana  Pamplona Miranda

Suzana Pamplona Miranda

Strategic Insights Director
Johnson & Johnson Consumer

Suzana Pamplona has more than 20 years of experience in consumer insights, provocatively contributing to drive decisions and impact businesses. She is the Strategic Insights Director at Johnson & Johnson Consumer in Latin America. Together with her team, she is responsible for providing insights and guiding decisions for all J&J consumer units and brands in the Region. Previously to Johnson & Johnson, Ms Pamplona worked for Unilever and Nestle. In the early years of her career, she also worked for market research agencies and public opinion and political researches. Ms Pamplona also contributes to the market research industry in Brazil as the representative of ESOMAR (The World Association for Social, Opinion and Market Research) in her country, through ABA (Brazilian Association of Advertisers), where she is Vice President of the Market Intelligence Committee, and through ABEP (Market Research Companies Association), as part of the Editorial Council for PMKT21, the ABEP’s Magazine.

Gisela Sánchez Maroto

Gisela Sánchez Maroto

Corporate Affairs Director / Founder
Jude Webber

Jude Webber

Mexico and Central America Correspondent
Financial Times

Jude Webber is the Mexico and Central America correspondent for the Financial Times, covering the Central America region. She is based in Mexico City. Previously, Ms Webber spent six years as the FT’s Buenos Aires-based correspondent, covering Argentina, Chile, Uruguay and Paraguay. Prior to joining the FT, she worked for 15 years at Reuters news agency in a variety of foreign postings, including Peru Bureau Chief and as a reporter in Rome, Madrid, London and Dublin. Ms Webber has also written for the Economist, Miami Herald and the Independent. She studied Modern Languages at Oxford University and has been based in Latin America since 2000.


Why Attend?

  • Discover what today’s CMO needs to change about themselves to stay effective as a leader
  • Hear how the neuroscience, psychology and behavioural economics mash-up is challenging traditional marketing methodologies
  • Learn about the latest tech innovations - and the broader organisational innovations behind them
  • Harness the power of advocacy and peer-to-peer transmission to accelerate growth in new and traditional markets

Cocktail Reception - 16th Mar

Please join us for a complimentary cocktail reception on Monday, 16th March from 6:00pm - 8:00pm at the Miraflores Locks Visitor Center.


Use subject line "Canal de Panama Cocktail Reception"
View the live webcam here


Agenda - 17th Mar

  • 8:30am
  • 9:15am
    Opening Remarks

    Minister Dulcidio de la Guardia, Minister of Economy and Finance, The Government of Panama

  • 9:20am
    Welcome Address
  • 9:30am
    Keynote Panel: Making Innovation Happen In Latin America

    What is being done – and what more needs to be done – in the policy and corporate spheres to drive innovation and growth across one of the most dynamic regions of the world

    Tarek Farahat, President, Procter & Gamble Latin America
    Nizan Guanaes, Founder & Partner, Grupo ABC
    Catalina Ortiz, President, iNNPulsa
    Matías JaramilloOgilvy & Mather

    Moderated by: Jude Webber, Mexico and Central America Correspondent, Financial Times

  • 10:30am
    How Digital Enables Innovation

    Digital trends and how to innovate in the digital world, with a focus on mobile and e-commerce

    Dennis McEniry, President, Estee Lauder Online Division

  • 10:45am
    The Future of Fashion e-commerce in Latin America

    How fashion e-commerce has evolved in the last 4 years, and where next?

    Sebastian Jordana, Managing Director, Dafiti Colombia

  • 11:00am
    Networking Break
  • 11:30am
    Big Data & The Cloud: Heralding a New Era of Innovation in Latin America

    What are the pros and cons of the cloud, and the big data it houses, and what are the ways in which these are being used to drive innovation

    Serge Elkiner, CEO, YellowPepper
    Arthur Mazzini, Director of Strategy and Innovation, AT&T
    Javier Solís, Storage Solutions Director, Dell Panama
    Moderated by: John Authers, Senior Investment Columnist, Financial Times

  • 12:15pm
    Closing the Skills and Innovation Gap

    It is important that everyone—public corporations, students, aspiring entrepreneurs, governments, and policymakers—embrace innovation. Hear specific examples of how countries and organizations are addressing their skills and innovation challenges through the effective use of public-private collaborations, which Deloitte believes are fundamental in creating measurable change.

    John Levis, Chief Innovation Officer and Regional Managing Director – Americas, Deloitte Latin America

  • 12:45pm
  • 2:00pm
    Corporate Innovation 'Close-up'

    Innovation for Patients in Latin America - How Pfizer innovates at every step of the patient journey

    Sinan Atlığ, Business Unit Lead, Global Innovative Pharma Andean States, Pfizer

  • 2:30pm
    Corporate Innovation Close-up

    CEMEX: Global Collaboration and Innovation Strategy

    Gilberto Garcia, Head of Innovation, CEMEX

  • 3:30pm
    Innovation Brainstorm - Roundtables

    A dynamic, participant-led one-and-a-half-hour session, hosted in small, mixed-sector groups with a maximum of 12 delegates per group. This is an opportunity for delegates to think freely around challenges, contribute to the debate, network and discuss the hottest, up-to-the minute topics of interest to those whose job it is to make innovation happen in their companies. Roundtable topics include:

    1) New ways to connect to consumers could drive relevant innovation
    Hosted by Suzana Pamplona, Strategic Insights Director, Johnson & Johnson Consumer, Brazil

    2) Tapping into Latin America’s vibrant innovation and entrepreneurial ecosystems: challenges, insights, and opportunities
    Hosted by Catalina Ortiz, President, iNNPulsa & Director of Dynamic Ecosystems, Bancoldex

    3) Marketing for e-commerce in LATAM: strategies, opportunities & challenges
    Hosted by Sebastian Jordana, Managing Director, Dafiti Colombia

    4) How business social networks can transform collaboration and innovation
    Hosted by Gilberto Garcia, Head of Innovation, CEMEX

    5) Reducing the innovation gap in Latin America
    Hosted by Diego Eleta, Strategy, Operations and Technology Director, Deloitte 

    6) Big companies vs Small companies: Which is better at innovation, and what can each learn from the other?
    Hosted by Sinan Atlığ, Business Unit Lead, Global Innovative Pharma Andean States, Pfizer  

    7) Stories, Data and Artificial Intelligence: What do these things mean for your business?
    Hosted by Matías Jaramillo,  Head of Digital for Colombia, Ogilvy & Mather

    8) Harnessing the power of diversity within the organization to accelerate innovation
    Hosted by Niurka Montero, Regional Sales Director for Central America, Dell

  • 5:00pm
    Table hosts deliver the ‘headlines’ from their topic discussions
  • 5:15pm
    Chair's Closing Remarks and Drinks Reception

Agenda - 18th Mar

  • 8:30am
  • 9:00am
    Opening Remarks
  • 9:10am
    Keynote Address

    Dr. Jorge A. Motta, National Secretary, National Secretariat of Science, Technology and Innovation, Panama

  • 9:30am
    Panel: Innovation: A Spotlight on Panama

    Our panel of policy-makers and corporate executives look at Panama’s innovation success stories, and discuss what is happening, and what needs to happen next, in the policy and corporate spheres to nurture more innovation in the country.

    Dr. Jorge A. Motta, National Secretary, National Secretariat of Science, Technology and Innovation, Panama
    Francisco Miguez, Executive Vice President for Finance and Administration, Panama Canal Authority (ACP)
    Diego Eleta, Strategy, Operations and Technology Director, Deloitte 
    Moderated by: Jude Webber, Mexico and Central America Correspondent, Financial Times

  • 10:15am
    The Panama Canal Expansion Project

    Francisco Miguez, Executive Vice President for Finance and Administration, Panama Canal Authority

  • 10:30am
    Picking the Innovation Lock

    Alan Krause, Chairman and CEO, MWH Global

  • 10:45am
    Innovating for the Mobile Consumer

    Claudio Hidalgo, COO Caribe & Central America, Digicel Group

  • 11:00am
    Networking Break
  • 11:20am
    Marketing Innovation: Spotlight on the Consumer

    Aldo Landaeta, Marketing Head, Philips Lighting Latin America

  • 11:35am
    Social Innovation Case Study

    Through a strategic alliance with Prof. Muhammad Yunus, Nutrivida - the first social business in Central America - is finding innovative ways to eradicate under-nutrition in Central America and Haiti.

    Gisela Sánchez Maroto, Corporate Affairs Director, FIFCO; Founder, NUTRIVIDA

  • 11:50am
    Future Trends

    Understanding what customers want is what distinguishes innovation from novelty. Successful innovation, therefore, is all about finding new ways of meeting customer needs. Having a grasp of the trends - consumer, social, environmental and macroeconomic - influencing the marketplace of the future can only help in this effort. Our expert panel will unveil the key trends they believe are shaping tomorrow's world of business.

    Suzana Pamplona Miranda, Strategic Insights Director, Johnson & Johnson Consumer, Brazil
    Kenneth G. Herd, General Manager, Brazil Technology Center, GE Global Research
    Gabriela Lijo, General Manager, Lambie-Nairn Mexico
    In Conversation with: John Authers, Senior Investment Columnist, Financial Times

  • 12:30pm
    Closing Remarks

Who Attends?

FT Innovate Latin America will be attended by: 

CEOs, Founders, Presidents, Chief Innovation Officers, Chief Information Officers, Chief Technology Officers, Heads of Strategy, Heads of Corporate Business Development, Chief Development Officers, Heads of M & A, Heads of R & D and Heads of Product Development in the following sectors: Healthcare, Finance, Technology, Energy, Retail, Pharma, Logistics and Education 
Other attendees will include: 

  • Entrepreneurs 
  • Futurists 
  • Start-ups 
  • Not-for-profits 
  • Venture Capitalists

Companies at past FT Innovate conferences have included:

American Express
B&W Group
Bang and Olufsen
Beverage Partners Worldwide
BNP Paribas
Cancer Research UK
Ericsson Limited
Friesland Foods Professional Belgium
Lloyds TSB

Norwich Union
Ordinance Survey
Rapidus News Agency
Regions Financial Corp
SCA Hygiene Products
Smith & Nephew
Superdrug Stores Plc
Technology Innovation Center
The Bank of Tokyo



The Hilton Hotel
Balboa Avenida & Aquilino de la Gua


Tel: +507-280-8000


Lead Sponsors (2)

About Life Sciences and Health Care at Deloitte

Deloitte’s life sciences and health care (LSHC) industry group is composed of over 12,000 professionals in over 90 countries. These professionals understand the complexity of today’s life sciences and health care industry challenges, and provide clients with integrated, comprehensive services that meet their respective needs. In today’s environment, LSHC professionals from across the Deloitte network help companies to evolve in a changing marketplace, pursue new and innovative solutions, and sustain long-term profitability.

About P&G
P&G, one of the world’s largest consumer products companies, serves nearly five billion people in 180 countries around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide.

Sobre Procter & Gamble
P&G sirve a cerca de 5 mil millones de personas alrededor del mundo con sus marcas. La compañía cuenta con uno de los portafolios más fuertes de marcas líderes, confiables y de alta calidad, las cuales incluyen: Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® y Whisper®. La comunidad de P&G cuenta con operaciones en aproximadamente 70 países. Visite la página para conocer las últimas noticias y obtener información detallada sobre P&G y sus marcas.

Sponsors (2)

For 31 years, Dell has played a critical role in transforming computing, enabling more affordable and pervasive access to technology around the globe, and improving the way people live, organizations operate and the world works. Today’s Dell is an end-to-end IT solutions provider and one of the world’s leading providers of technology to people and organizations of all sizes. Dell’s customers come from nearly every country, sector and size. They are a diverse group, including 98 percent of the global Fortune 500, 10 million small businesses, students and teachers in 300,000 classrooms, every G20 government and more than 200,000 physicians.

The year 2003 marked an important milestone in Dell’s global expansion as there was a rising demand to establish a client service center for North America that could handle sales and technical support for Latin America and the Caribbean. Panama was selected because of its geographical location, human resources, and economic stability.

Today, Dell Panama is the Operations hub for Latin America and services center for the Americas. From Panama, we have served customers ranging from Canada to Argentina in the areas of Finance, Marketing, Commercial Sales, Operations, Human Resources, among others.

We are an organization with approximately 2,000 team members, distinguished for their diversity, passion, and commitment. Our contribution to Panama is approximately $98 million USD per year. More than 95% of our staff is Panamanian, and 35% female.

The Panama Canal is approximately 80 kilometers long between the Atlantic and Pacific Oceans. This waterway was cut through one of narrowest saddles of the isthmus that joins North and South America.

The Canal uses a system of locks -compartments with entrance and exit gates. The locks function as water lifts: they raise ships from sea level (the Pacific or the Atlantic) to the level of Gatun Lake (26 meters above sea level); ships then sail the channel through the Continental Divide.

Each set of locks bears the name of the townsite where it was built: Gatun (on the Atlantic side), and Pedro Miguel and Miraflores (on the Pacific side).

The lock chambers -steps-- are 33.53 meters wide by 304.8 meters long. The maximum dimensions of ships that can transit the Canal are: 32.3 meters in beam; draft -their depth reach- 12 meters in Tropical Fresh Water; and 294.1 meters long (depending on the type of ship) Ships from all parts of the world transit daily through the Panama Canal. Some 13 to 14 thousand vessels use the Canal every year. The Panama Canal serves more than 144 maritime routes connecting 160 countries and reaching some 1,700 ports in the world. The Canal has a work force of approximately 10 thousand employees and operates 24 hours a day, 365 days a year, providing transit service to vessels of all nations without discrimination.

The Panama Canal Expansion is the largest project at the Canal since its original construction. The project will create a new lane of traffic along the Canal through the construction of a new set of locks, doubling the waterway’s capacity. The existing locks allow the passage of vessels that can carry up to 5,000 TEUs. After the expansion the Post-Panamax vessels will be able to transit through the Canal, with up to 13,000 TEUs. The Expansion will double the Canal’s capacity, having a direct impact on economies of scale and international maritime trade.

Supporting Partners (9) is a global financial portal and internet brand composed of 23 editions in 19 languages and mobile apps for Android and iOS that provide news, analysis, streaming quotes and charts, technical data and financial tools about the global financial markets. Each edition covers a broad variety of local and global financial vehicles including Stocks, Bonds, Commodities, Currencies, Interest Rates, Futures and Options. Founded in 2007, has a growing readership worldwide and is now a leading global financial portal committed to constantly launching innovative features and sections to ensure an optimal one-stop source for its readers.

Innoget is an Open Innovation services provider. Innoget connects innovation seekers with innovation suppliers on-line. is the tool through which our customers connect with companies, research institutions, and innovation professionals worldwide. We have a global community of more than 100,000 members leading us to become a worldwide innovation marketplace reference for technology transfer. Today many organizations active in the Open Innovation field are getting competitive advantage by connecting with new technology partners worldwide thanks to their postings at For more information, please send email to

Capital Financiero is the leading financial newspaper of excellence in Panama and has been for over 14 years. Providing readers specialized information and analytical content related to business, economics, finance and technology. As an independent medium, we are known as the reference in decision-making that drives the development of our country.
Our weekly publication composed of a variety of specialized sections together with its special report supplements, inserted magazines, and monthly forums engage our audience year after year. In our weekly publication, we deliver statistical and analytical facts from sources from our region as well as all over the world allowing for a coverage of a broad spectrum of topics. Throughout the year, about 40 special report supplements cater to the distinctive interests of our readers by digging deep into the countries pressing matters as well as leisurely subjects that are appealing during certain seasons. As a lifestyle addition, we insert a variety of magazines appealing to hobbies and the true passions of our subscription base. In order to encourage constant education to all our executive readers, we present monthly forums with issues of great interest in different areas of our economy and development, with the participation of highly recognized national and international speakers, experts in each area. Overall, Capital Financiero strives to provide our readership with the tools for the decisions they make daily as executives.

The Emerging Market Investor's Association (EMIA) is the world’s first and only not-for-profit Emerging Market organization, dedicated to advancing the industry as a whole and representing the combined interests of investors and investment professionals across asset classes.  

Revista Summa is the top magazine in leading economics and business information in Central America. Turning 20 years old in 2014, and with a slick and modern design it has had a new re-launch integrating dynamism into its pages without missing its foundations of thoroughness and experience. Now you will find better structure, more creative covers, and writing to be a reflection of today’s generation.
Revista Summa is precise and up to date with numerous innovations and belongs to Grupo Editorial Summa Media group; with 20 years of experience it became the most important and respectful group in the Region. The products portfolio reaches more than 1,300,000 people every month across 10 countries. With the best platforms of products our services are directed to readers with a mixed profile that combines their work, lifestyle, families, and hobbies.

Press Coverage

La Estrella De PanamaInnovation is key to Latin America
Lack of skills and innovation are the two challenges that face Latin America to achieve rapid and sustained economic growth over time. This conclusion follows from the study conducted Deloitte and the World Bank, following the initiative launched by the World Economic Forum in 2013, to develop Laboratories Competitiveness, which began in Latin America.

La Estrella De PanamaRegional Summit on Innovation
Amid a pleasant atmosphere the opening of the Latin American Innovation Summit was held FT: innovate for consumers in Latin America (Latin America Summit FT Innovate). The forum identified Panama as a significant innovation center in Latin America.

CapitalPAInnovation focused on the consumer, the challenge for Latin America
FT Innovate Latin America 2015 held in Panama by Financial Times, addressed issues of great interest to Latin America.

CapitalPAThe innovation should be adopted by all
All sectors: government, private enterprise, students, entrepreneurs and individuals must adopt the innovation, said the Global Innovation Director and Director of the Regional Office of the Americas Deloitte, John Levis to exhibit at the Latin American Summit Innovation Financial Times held in Panama City on 17 and 18 March 2015.

Entra Ya MismoIsthmus has potential to expand relationship with Asia-Pacific
Panama and Costa Rica , who seek admission to the Pacific Alliance could serve as a senior executive at Digicel , as a platform for future intraregional business , considering presence and vast experience of the company in Asia - Pacific , in addition Central America and the Caribbean.

America EconomicaCemex reconoce entusiasmo ante perspectivas de proyectos en América Latina
The approach was emphasized in dialogue with Xinhua in Panama City CEO Cemex Panama, Andrés Jiménez, who participated this week in a hotel in this city in the "Latin American Summit FT Innovation: Innovating for consumers in Latin America" organized by the British newspaper Financial Times origin.


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