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All sectors, Telecoms, Media and Technology

FT Marketing Innovators Summit

London |
Speakers include:
Scott Brinker

Scott Brinker

chiefmartec.com

Keith Weed

Keith Weed

Unilever

Tina Müller

Tina Müller

Opel Group GmbH (General Motors)

Overview

TRANSFORMATIONAL LEADERSHIP IN AN EVOLVING DIGITAL AGE 

Forward-looking marketing leaders are taking full advantage of the disruptive digital forces that have shaped the way that customers access and share information, interact with companies and consume products and services.

This innovative mind-set is critical when shaping global business objectives and leading transformative change, putting marketing at the intersection of customer knowledge, delivery and engagement. 

The FT Marketing Innovators Summit - Transformational Leadership in an Evolving Digital Age, will explore the changing role of the CMO, the innovations driving marketing strategies and the next-generation tools and techniques that are shaping and enhancing the business-customer relationship across multiple channels.

Register today! Our full day conference will bring together marketing pioneers and some of the sharpest minds in the business from a cross section of industries, to convene and debate Marketing's seismic evolution and some of the challenges this presents.   Our combination of keynote addresses, short snappy overviews, innovation brainstorms, deep learning case-studies and over 3 hours allocated to networking, will ensure you come away inspired and with cutting-edge insights that will help bring your ideas to life.

Thank you to everyone who attended this year's FT Marketing Innovators Summit. Thank you also to our associated sponsors XAXIS, AIMIA and OC&C Strategy Consultants. With the high calibre of speakers, panellists and attendees, feedback from this year's Summit has been excellent and we hope everyone enjoyed the sessions and found this year's Summit worthwhile. We look forward to welcoming you to next year's event, details of which will be released in due course. 

Testimonials

"It is not often I give up time to my own professional development, but this was a few hours that was well worth giving up time to attend. It is great to gain insights from the wider world of marketing and listen to some thought provoking discussions."   Vanessa Wright, Vice President, Marketing, Global Higher Education, Pearson

"As you would expect from the FT, a rigorous review of of the most up to date thinking in Marketing today."   Stephen Renals, Head of Marketing, St. James's Place Wealth Management

"A great mix of content, strategic thinking and blue skies."   - Kim Yeatman, Director, Marketing Operations & Analytics, Thomson Reuter

The Marketing Innovators Summit is part of the FT Future of Marketing Summit Series.  

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fallback Add to my Calendar 06/02/2015 08:30:0006/02/2015 19:00:00trueFT Marketing Innovators SummitTRANSFORMATIONAL LEADERSHIP IN AN EVOLVING DIGITAL AGE Forward-looking marketing leaders are taking full advantage of the disruptive digital forces that have shaped the way that customers access and share information, interact with companies and consume products and services.This innovative mind-set is critical when shaping global business objectives and leading transformative change, putting marketing at the intersection of customer knowledge, delivery and engagement. The FT Marketing Innovators Summit - Transformational Leadership in an Evolving Digital Age, will explore the changing role of the CMO, the innovations driving marketing strategies and the next-generation tools and techniques that are shaping and enhancing the business-customer relationship across multiple channels.Register today! Our full day conference will bring together marketing pioneers and some of the sharpest minds in the business from a cross section of industries, to convene and debate Marketing's seismic evolution and some of the challenges this presents.   Our combination of keynote addresses, short snappy overviews, innovation brainstorms, deep learning case-studies and over 3 hours allocated to networking, will ensure you come away inspired and with cutting-edge insights that will help bring your ideas to life.Thank you to everyone who attended this year's FT Marketing Innovators Summit. Thank you also to our associated sponsors XAXIS, AIMIA and OC&C Strategy Consultants. With the high calibre of speakers, panellists and attendees, feedback from this year's Summit has been excellent and we hope everyone enjoyed the sessions and found this year's Summit worthwhile. We look forward to welcoming you to next year's event, details of which will be released in due course. Testimonials"It is not often I give up time to my own professional development, but this was a few hours that was well worth giving up time to attend. It is great to gain insights from the wider world of marketing and listen to some thought provoking discussions."   - Vanessa Wright, Vice President, Marketing, Global Higher Education, Pearson"As you would expect from the FT, a rigorous review of of the most up to date thinking in Marketing today."   - Stephen Renals, Head of Marketing, St. James's Place Wealth Management"A great mix of content, strategic thinking and blue skies."   - Kim Yeatman, Director, Marketing Operations & Analytics, Thomson ReuterThe Marketing Innovators Summit is part of the FT Future of Marketing Summit Series.  FT-Marketing-Innovators-Summit8d99be4557aa1c175d4ea61521b50a6dMM/DD/YYYY

Download the free event brochure

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FEATURING KEYNOTE ADDRESSES AND INTERVIEWS WITH (2)

Scott Brinker

Scott Brinker

Author
chiefmartec.com

Scott Brinker is the author of chiefmartec.com, a popular blog covering the evolving intersection of marketing, technology and management, and he's the program chair of the MarTech conference series. A practicing marketing technologist, he is also the CTO of ion interactive, a marketing software company that serves many of the world's leading brands. He has degrees in computer science from Columbia and Harvard and an MBA from MIT. You can reach him on Twitter as @chiefmartec.

Keith Weed

Keith Weed

Chief Marketing & Communication Officer
Unilever

Keith is responsible for the Marketing and Communications functions, a role which also includes leadership of Unilever‘s Sustainability agenda and the Unilever Brand. Prior to this he was Executive Vice President for Global Home Care & Hygiene, covering Fabric Cleaning, Fabric Conditioning, Household Cleaning Products, Oral Care and Potable Water. Previously Keith was Chairman of Lever Fabergé. He has worked for Unilever in the UK, France, the United States and globally and regionally in a variety of general management and marketing roles. Outside Unilever he is a Fellow of The Marketing Society, and as an engineering graduate, a Fellow of the Institute of Mechanical Engineers. He is also Chairman of the World Economic Forum Consumer Industry Board, Chairman of Business in the Community International and a Non Executive Director of Sun Products Corporation.

Speakers (19)

Tina Müller

Tina Müller

Chief Marketing Officer and Member of the Board
Opel Group GmbH (General Motors)

Tina Müller is Chief Marketing Officer and Member of the Board of Opel Group GmbH, which is responsible for all General Motors operations in Europe. She is responsible for the automaker’s brand management since August 1, 2013.

Müller began her career at L'Oréal Germany before moving to Wella AG and then Henkel KGaA, where she worked for 17 years. As Corporate Senior Vice President, she was most recently responsible for the Beauty Care division in Western Europe. During her tenure as Chief Marketing Officer, Müller also made a significant contribution to the strong growth of the brand portfolio, particularly the tradition-rich hair cosmetics brand Schwarzkopf.  She had global responsibility for the brand portfolio, which included US brands such as Dial Soap, Right Guard and Got2B.

In 2010, Müller was named "European Chief Marketing Officer of the Year" (Booz & Company). She has also been named "Marketing Manager of the Year" three times by the marketing trade magazine "W & V”.

Tina Müller studied Business Administration and Economics in Germany as well as in France. Together with Prof. Dr. Hans-Willi Schroiff, she wrote a book about marketing strategies “Warum Produkte floppen – Die 10 Todsünden des Marketings" (Why products flop – the top ten mortal sins of marketing) published in October 2013. Her last publication is the book “Zum Jungbleiben ist es nie zu spät” (It is never too late to stay young), which reports on personal anti-aging concepts. Written together with the German dermatologist Dr. med. Susanne von Schmiedberg, it was published in April 2014.

Thomas Barta

Thomas Barta

Marketing Leadership Expert,
ex McKinsey Partner

Thomas is Managing Director of actvance Global Leadership Advisers. He helps marketing leaders build their influence and create growth.

As a senior marketer and then a McKinsey Partner (and global Director of Client Services), Thomas helped shape the DNA behind many Fortune 500 brands. He developed McKinsey’s global thinking on customer experience and also led its highest rated leadership program as a Dean. He now works as a leadership adviser and speaker, helping clients achieve breakthrough leadership performance.

Thomas is also a Dean of the CMO Fellowship Program, a joint venture between McKinsey and the Marketing Academy (UK). Recently, he set up and ran the largest ever global study into marketing leadership (profiles of over 50,000 leaders), working with experts from INSEAD Business School and London Business School. A globally recognized expert on leadership in marketing, he uses the unique insights from this study in his client work and keynotes. Thomas is married and lives in Cologne, Germany.

Gill Whitehead

Gill Whitehead

Director of Audience Technologies and Insight
Channel 4

As member of Channel 4’s Executive Team, Gill leads the Audience Technologies and Insight department which oversees audience insight, viewer engagement, social media, audience technologies, and is responsible for performance, customer relationships and insight at board level.

Gill is responsible for using big data to build and strengthen direct relationships with audiences and innovate the way in which they consume television, a strategy that has resulted in Channel 4 now having over 11 million registered viewers including over half of all 16 to 34 year olds in the UK.

The channel now offers personalised marketing, recommendations, communities and rewards to its registered viewers, and has launched data-driven targeted advertising sold at a premium.  This work was awarded the overall Grand Prix in the 2014 Marketing Week Data Strategy Awards.

Gill is a Board Director of connected TV platform YouView and was previously Director of Strategy and Corporate Development at Channel 4.

Before joining Channel 4, Gill was at BBC Worldwide for 5 years. She was Head of Strategy, before leading the BBC’s commercial iPlayer activities, and subsequently became Director of Children’s. Gill is an economist and a Fellow of the Institute of Chartered Accountants, and prior to media worked for the Bank of England and Deloitte Business Consulting.

Gill was recently listed by Broadcast magazine in the top 5 industry leaders for digital, and in the IQ Big Data 50 as one of the most influential people in data-driven marketing in the UK.

Julia Porter

Julia Porter

Director, Consumer Revenues
Guardian News and Media (GNM)

Julia Porter is Director of Consumer Revenues at The Guardian, the third largest English speaking newspaper website in the world with over 100m unique browsers per month.  She is responsible for CRM strategy and delivery as well as P&L responsibility for subscriptions, ecommerce, Guardian Soulmates, Guardian Books and Guardian Masterclasses.

Previously Julia was Acting Group Marketing and Research Director at ITV with global responsibility for B2B and B2C marketing and research having joined the company in 2006.  Prior to joining ITV Julia was Client Services and Marketing Director at Getty Images, responsible for global marketing and client servicing for image.net and Media Manager digital asset management businesses.

Before image.net Julia was Business Enterprises Director at IPC Magazines, the UK's largest consumer publisher. There she was responsible for creating the division that leveraged all non-publishing revenue streams including subscriptions, mail order and licensing as well as launching their first ever CRM database.

She has held several non-executive Board roles including Freeview and Thinkbox. She is currently Chair of DMA (Direct Marketing Association) and Board Director of ODA (Online Dating Association). She is a Fellow of Institute of Direct and Digital Marketing.

Ruth  Mortimer

Ruth Mortimer

Content Director
Centaur Marketing

Ruth Mortimer is content director for Centaur Marketing, which comprises Marketing Week, Econsultancy, Festival of Marketing, Creative Review, Design Week, Celebrity Intelligence, Fashion/Beauty Monitor, Year Ahead and Foresight News.

Her role involves ensuring that the brands - which range from weekly print magazines to digital training providers, from data intelligence products to large-scale events, have a joined-up content strategy that helps us provide our audiences in the marketing, media, creative and PR communities with products that fit their needs.

We have more than three million contacts with our audience each month across our brands. Our Festival of Marketing event is the PPA Event of the Year 2014, while Celebrity Intelligence is the PPA Digital Innovation of the Year 2014. Our event Marketing Week Live was awarded the Association of Events Organisers’ Most Innovative Event trophy in 2013. Our Celebrity Intelligence, Fashion Monitor and Beauty Monitor brands are also fast expanding in the US market.

Patrick Barwise

Patrick Barwise

Emeritus Professor, Management and Marketing
London Business School

Patrick Barwise is emeritus professor of management and marketing at London Business School, chairman of Which?, the UK’s leading consumer organization, and a visiting senior fellow in media and communications at the London School of Economics.

He joined LBS in 1976 after an early career at IBM and has published widely on management, marketing and media. His book, Simply Better: Winning and Keeping Customers by Delivering What Matters Most, co-authored with Seán Meehan (IMD, Lausanne), won the American Marketing Association’s 2005 Berry-AMA Book Prize and has been translated into seven other languages.

Their second book, Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation, was published in 2011. He is also an experienced expert witness in international commercial, tax and competition cases and has been involved in two successful business start-ups: the online market research company Research Now (sold to e-Rewards in 2009) and the online brand community specialist Verve.

Caspar Schlickum

Caspar Schlickum

CEO
Xaxis EMEA

Caspar Schlickum is CEO of Xaxis EMEA, the world’s largest programmatic media and technology platform. In this role, Mr Schlickum is responsible for managing the operations and leading the development of the Xaxis business across the 20 countries that make up the region. Mr Schlickum has extensive experience in digital media and audience insight driven marketing, having spent four years at Mindshare as a global client lead, and one year within Kantar, the holding company for WPP’s research and insight businesses. Prior to joining WPP, he was Commercial Development Director at Fairfax Digital, one of Australia’s largest publishing houses. Before commencing his career in marketing, he spent six years in investment banking advising on technology, communications and infrastructure projects in the Asia Pacific region. Mr Schlickum is a member of the WPP European Digital Advisory Board and holds an an Economics degree (with first class honours) from Monash University in Melbourne, Australia, and a MBA from London Business School and the Kellogg Graduate School of Management.

Dominic  Smales

Dominic Smales

Managing Director
Gleam Futures
Phil  Barden

Phil Barden

Author
Decoded: The Science Behind Why We Buy

Phil has over 25 years client-side brand management experience. After 16 years with Unilever, rising to Marketing VP, he worked at Diageo and T-Mobile. As Brand VP, responsible for T-Mobile’s re-positioning and development around Europe, he became a client of decode marketing consultancy and first encountered 'decision science‘. Decode’s work led to the Liverpool St flashmob ˈdanceˈ ad which increased T-Mobile sales by 49% and further work halved customer churn. This epiphanal moment led Phil to set up decode marketing in the UK.

He is now one of very few experts to combine a practitioner's perspective with a profound knowledge of decision science

 Phil’s first book, 'Decoded. The Science Behind Why We Buy‘ was published in 2013. He is a guest lecturer on the Henley MBA programme and on Goldsmiths College MSc in Consumer Behaviour. He regularly speaks at industry events, most recently at Brand Works University, Neuro Retail Revolution and the John Lewis Annual Conference.

Jocelyn Cripps

Jocelyn Cripps

EVP, Global B2C Marketing
Financial Times

Jocelyn Cripps is the Executive Vice President, Global B2C Marketing for the Financial Times. In this role, she manages the B2C marketing team responsible for print and digital subscriptions, with teams based in London, New York and Hong Kong.

In April 2015, she relocated back to London from New York where she had been running the global marketing team since July 2012. Prior to this date Jocelyn was based in Hong Kong, having moved there from London to take up the role of Regional Marketing Director in June 2006, responsible for brand marketing, subscription strategy and pricing across Asia Pacific, with a remit for developing new partnerships to extend the FT’s readership across the region.
Jocelyn has worked for the FT since 1999, in various global marketing roles, including managing the database marketing and research teams as Director of Marketing Intelligence. An experienced marketer, Cripps has worked in media and advertising for over fifteen years, developing acquisition and retention strategies for media owners such as Times Newspapers Limited and BskyB.

 

Jocelyn graduated from Leeds University, UK with an honours degree in English and Latin.

David Roman

David Roman

CMO and SVP
Lenovo

David Roman is the Chief Marketing Officer at Lenovo responsible for driving all marketing activities for the global PC + technology corporation.  Prior to joining Lenovo, Mr Roman was vice president of worldwide marketing communications for HP's Personal Systems Group (PSG), responsible for driving advertising, media relations and marketing services. He was responsible for HP’s award winning “The Computer is Personal Again” campaign. Before HP, Mr Roman was vice president of Corporate and International Marketing at NVIDIA. He also held a number of different marketing leadership roles at Apple Computer in Europe, Asia Pacific and the USA. His last Apple role was vice president of worldwide advertising and brand marketing. He graduated in Architecture and Industrial design from the Queensland University of Technology (Australia) after starting his architectural studies at the Polytechnic of Torino (Italy). He also pursued executive MBA studies at INSEAD in Paris.

David Johnston

David Johnston

Group Chief Operating Officer
Aimia

David Johnston was appointed Group Chief Operating Officer in 2013. In this role, he is responsible for driving further development of Aimia’s global operating model and performance, with all operating divisions reporting to Mr. Johnston.

Mr. Johnston is also responsible for the global business development team who plan and execute the expansion of Aimia’s full suite strategy into new territories. Prior to this Mr. Johnston was President and Chief Executive Officer, EMEA and Executive Vice President from January 2010. In this role, he had full responsibility for driving the expansion of Aimia's businesses in the EMEA region including Nectar, Nectar Italia and Air Miles Middle East as well as all of our proprietary loyalty and loyalty analytics businesses in the region.

Mr. Johnston joined Aimia from PepsiCo where he spent 13 years in Marketing and General Management. He has had extensive global experience in PepsiCo in Europe, Latin America and in PepsiCo's global headquarters in Purchase, New York. He holds an Honours Degree in Business from Nottingham Trent University in the United Kingdom.

Paul Feldwick

Paul Feldwick

Author
The Anatomy of Humbug: How to Think Differently About Advertising

Paul Feldwick worked in an advertising agency for over thirty years; he became head of the planning department at Boase Massimi Pollitt and later a Worldwide Brand Planning Director for DDB. He has also chaired the APG and the AQR, and was the third convenor of judges for the IPA Effectiveness Awards. Since leaving DDB, he has worked as a consultant in the fields of strategy, brands, and organisational change, but retains a strong fascination for advertising itself. He is well known as an author and speaker, and his new book, The Anatomy of Humbug: How to Think Differently About Advertising, will be published early in 2015. He has Master’s degrees from the University of Bath School of Management, and from Ashridge Business School. 

Belinda Parmar, OBE

Belinda Parmar, OBE

CEO
Lady Geek

Belinda Parmar OBE is the founder of social enterprise Little Miss Geek and the CEO of the award winning consultancy Lady Geek. Belinda has been chosen as a Young Global Leader 2014 by the World Economic Forum. She sits on the advisory board for the UK government’s ‘Your Life’ campaign whose aim is to encourage women to become technology pioneers.  Belinda is the author of “Little Miss Geek” and her new book is “The Empathy Era” which has received coverage in The New Statesman, The Sunday Times, Stylist Magazine, The Telegraph and The Guardian.  Belinda is a public speaker and regularly appears on BBC, Sky News, Channel 4 and Woman’s Hour. Belinda has been voted as one of the most innovative women to follow on Twitter. She also writes for The Guardian, Telegraph and Wired.  Belinda has spoken at TEDx Thessaloniki, TEDx Whitehall and later this year will be speaking in Las Vegas at the DevLearn Conference in the Bellagio Hotel. Belinda Parmar was appointed OBE for services to the UK’s technology industry in the 2014 Birthday Honours.  Belinda has two children, Jedd and Rocca aged 7 and 6.

Marcus Butler

Marcus Butler

Vlogger, YouTuber

Marcus Butler fans will know his famous intro anywhere. Growing enormously quickly, Marcus' observations on the world are very popular and his love of film-making shines through in every video he creates. Marcus has worked with brands such as Volvic, Cadburys, Topman, Microsoft and NCS.

Demographic:

Predominantly aged 13-24 yrs

26% UK, 22% US, 48% rest of world

80% female audience, 20% male audience

Platforms:

youtube.com/marcusbutler|youtube.com/moremarcus |twitter.com/marcusbutler| instagram.com/marcusbutler| facebook.com/marcusbutlertv | Marcus Butler App

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Key statistics:

3.4m YouTube subscribers

Average video views 750k

1.9m Twitter followers

1.8m Instagram followers

1.2m Facebook likes

Fergus  Jarvis

Fergus Jarvis

Partner
OC&C Strategy Consultants
Gordon Young

Gordon Young

Editor
The Drum
James Hammersley

James Hammersley

Founding Partner
Good Growth Limited

James Hammersley is the co-author of ‘Leading Digital Strategy’. He is a founding partner of Good Growth, and has worked with some of the UK’s biggest names including The Economist, The Guardian, Barclays, Bupa and Manchester United.

Mallika Bajaj

Mallika Bajaj

Global media entrepreneur, and sportscaster, Mallika Bajaj did not grow up knowing she would become a media professional. However, she was brought up to believe that whatever she did would make a difference. A native of New Delhi, India, Mallika completed her BA in Media and Communications at the University of Melbourne and went on to successfully pursue a Masters in Media and Communications, from Goldsmiths, University of London, where she acquired knowledge, skills, and the confidence to establish her own company at 23, along with her older sister.  Her desire to empower women, and talented young professionals, using digital media as her tool, led her to conceive the idea of Little Yellow Beetle Media Pvt Ltd (LYB), which of functions on the dual focus of ‘Digitizing India’ and connecting India to the ‘Digital Globe’, one leap at a time, offering young professionals the opportunity to explore their creative best.

 Her desire to connect with people, and her enthusiasm for and continued learning in digital media often takes her across the globe, addressing conferences on the power of digital media, the sustainability of the medium, and its way forward.

When she is not busy managing LYB, or taking forward the agenda of digital media, globally, Mallika enjoys going back to what she believed would be her life and livelihood– tennis, both playing on court, and hosting tennis events.

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CHAIRED BY (2)

Robert Cookson

Robert Cookson

Digital Media Correspondent
Financial Times
Ravi Mattu

Ravi Mattu

Editorial Director for FT2
Financial Times

Ravi Mattu is the Editorial Director for FT2 at the Financial Times. Since joining the FT 15 years ago, he has spoken to CEOs, entrepreneurs, prime ministers as well as some of the world’s leading management thinkers. From the founders of Uber and Nest, to the CEOs of Microsoft and Vodafone, to the man who came up with virtual reality and Lady Gaga’s manager, Mr Mattu has interviewed some of the most creative people in business today. Through working with thought leaders in a variety of fields, he has developed unique observations on the topics of technology, innovation, entrepreneurship, global trends in business and the changing nature of the workplace. Mr Mattu joined the Financial Times in 2000 and has held a number of senior positions at the newspaper, including Editor of Business Life (the management section of the paper) and Acting Deputy Editor of the FT Weekend Magazine. He is a former editor of Special Reports (magazines and websites), during which time he edited a number of titles, including Mastering Management. He was also launch editor of FT Wealth. He took up his most recent position after being the FT's Technology Editor. Before joining the FT, Mr Mattu worked as assistant editor, acting deputy editor and senior editor at Prospect Magazine from 1997 to 2000.

Social Highlights

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Why Attend?

WHY ATTEND?

  • Discover what today’s CMO needs to change about themselves to stay effective as a leader
  • Hear how the neuroscience, psychology and behavioural economics mash-up is challenging traditional marketing methodologies
  • Learn about the latest tech innovations - and the broader organisational innovations behind them
  • Examine the power of advocacy and peer-to-peer transmission to accelerate growth in new and traditional markets
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Agenda - 2nd Jun

  • 8:30am
    Registration and refreshments
  • 9:00am
    Chair’s Opening Remarks

    Ravi Mattu, Tech, Media and Telecoms Editor, Financial Times

  • 9:05am
    Keynote Address & Interview

    Marketing for a bright future

    The ever increasing pace of change is radically altering how people connect with brands. In order to stay relevant to our audience, we as an industry need to transform ourselves, from how we collaborate with each other to harness the power of new technologies, through to how we attract the next generation of talent to build engaging brands and content.

    This session will explore how our industry should transform to create a bright future for marketing, for consumers and for brands. Because there has never been a better time.

    Keith Weed, Chief Marketing and Communications Officer, Unilever

    Interviewed by Ravi Mattu, Tech, Media and Telecoms Editor, Financial Times

  • 9:45am
    Keynote Panel Discussion: The Evolving Marketing Leader

    Against the backdrop of the digital ‘big bang,’ the CMO’s role, profile, and relationship with the rest of the C-suite is changing fast. The job increasingly involves needing to both hold the big picture in mind, whilst also having a good overall grasp of the latest changes in the market, the latest tactics being deployed, and the latest tools on offer. Our panel of innovative marketing leaders discusses what’s changing, and what CMOs need to change – about themselves and their organisations – to keep up. 

    • What does the CMO need to change about themselves to stay current and effective as a leader?
    • How can the critical technology investment/intelligent marketing strategy be achieved?
    • How can a customer-centric approach be integrated into the company-wide strategy
    • How will innovation-led collaborations shape new marketing business models?

    Panellists:

    Patrick Barwise, Emeritus Professor, Management and Marketing, London Business School

    Julia Porter, Director, Consumer Revenues, Guardian News and Media (GNM)

    David Roman, Chief Marketing Officer and Senior Vice President, Lenovo

    Moderated by Ravi Mattu, Tech, Media and Telecoms Editor, Financial Times

  • 10:30am
    How to turnaround a brand

    Opel/Vauxhall is the 3rd biggest car maker in the European Union. The brand is in the midst of a turnaround journey. The main focus is the change of perception of the brand image via an integrated communications approach.

    Tina Müller, Chief Marketing Officer & Member of the Board, Opel Group

  • 11:00am
    Networking Tea and Coffee Break
  • 11:30am
    Social Talent - The New Celebrity

    Dominic Smales runs Gleam Futures a talent management company for celebrities born of the internet. These individuals have grown audiences from scratch to many millions globally and they communicate with them mainly on social media platforms like YouTube, Twitter and Snapchat. Marcus Butler is one of these new celebrities. He runs a suite of comedy and lifestyle channels reaching over 4m people. They will talk about how brands are reaching and engaging with consumers through this new breed of ‘social talent’.

      
    Marcus Butler, Creator, Marcus Butler TV

    Dominic Smales, Managing Director, Gleam Futures

    In conversation with

    Robert Cookson, Digital Media Correspondent, Financial Times

  • 12:00pm
    In the Era of Relationship Marketing, How Can Customer Experience be Improved with Digital?

    In a world where business to consumer experiences are increasingly disintermediated by technology there is a central challenge that retailers and brands are striving to overcome around how they create intimacy and relationship in a digital world. Personalisation of digital experience is at the heart of most of these efforts, but can it really deliver better and stronger relationships and what is required to make these happen?

    Fergus Jarvis, Partner, OC&C Strategy Consultants

  • 12:15pm
    New Frontiers In Programmatic: The Technologies That Will Tame Big Data

    Caspar Schlickum, CEO, Xaxis EMEA

  • 12:30pm
    Networking buffet lunch
  • 1:30pm
    In conversation

    Phil Barden author of the ground-breaking book ‘Decoded: The Science Behind Why We Buy’ talks about how brands are shaping customer behaviours and their demand for products.

    Phil Barden, Author, Decoded: The Science Behind Why We Buy

    In conversation with Ravi Mattu, Tech, Media and Telecoms Editor, Financial Times

  • 2:00pm
    Is loyalty dead? Long-term customer relationships in a short-term world

    The real relationships that retailers were able to forge with their customers over years of getting to know them face to face as individuals have been crushed by the digital era. Immediacy, offers and the ease of price comparison are driving consumer behaviour towards promiscuity. Interception marketing (driven by greater knowledge of consumer location and interests from their mobile and online activity) makes it harder to protect customers from competitive poaching. Human interaction is being reduced. And to make matters worse, long-term customer loyalty is frequently not recognized or rewarded. But retailers can fight back. David Johnston can share his experience and insight into:

    • How retailers can refocus their customers away from price as the paramount buying factor

    • How companies can ‘lock in’ and make the noise of the market place less enticing to customers overwhelmed by a lack of time and too much choice

    • How big companies behave like small ones and building real relationships with customers in the absence of a regular face-to-face opportunity

    • How even large retailers can use data to recreate the experience of buying from the corner store

    David Johnston, Group Chief Operating Officer, Aimia

  • 2:30pm
    Empathy, business and the pathway to profit

    Belinda Parmar, Chief Executive Officer, Lady Geek

  • 2:45pm
    This is not year zero

    It’s easy to assume that in a time of rapid change the past is irrelevant. The opposite is true. Only a proper understanding of the past will allow us to criticise our unspoken assumptions, and to make sense of the emerging future.

    Paul Feldwick, Author, The Anatomy of Humbug: How to Think Differently About Advertising

  • 3:15pm
    Networking tea and coffee break
  • 3:45pm
    Marketing innovation brainstorm

    A dynamic, participant-led session, hosted in small, mixed sector groups with a maximum of 12 delegates per group. This is an opportunity for delegates to think freely around challenges, contribute to the debate, network and discuss the hottest, up-to-the minute topics of interest to those whose job it is to lead their organisations into prosperity.

    Hosts:

    Gordon Young, Editor, The Drum

    Thomas Barta, Marketing Leadership Expert, Managing Director, actvance Global Leadership Advisers

    Mallika Bajaj, Founder and CMO, Little Yellow Beetle

    Jocelyn Cripps, Executive Vice President, Global B2C Marketing, Financial Times

    James Hammersley, Founding Partner, Good Growth Limited

    Ruth Mortimer, Content Director, Centaur Marketing

    Gill Whitehead, Director of Audience Technologies and Insight, Channel 4

    Please sign up at the registration desk, where you will find topic overviews and sign-up sheets. First come first served.

  • 5:00pm
    MBA essay competition winner announcement

    Patrick Barwise, Emeritus Professor, Management and Marketing, London Business School

  • 5:05pm
    Closing keynote address with extended audience Q&A

    The rise of the chief marketing technologist Why these roles are emerging and the various ways in which firms are re-organizing to address these opportunities.

    Scott Brinker, Author, chiefmartec.com (a popular blog covering the evolving intersection of marketing, technology and management.)

  • 5:35pm
    Chair’s closing remarks followed by drinks reception

Who Attends?

This international 1-day summit has been researched and designed for a cross-sector audience of Chief Marketing Officers and their teams including Fast-moving Consumer Goods and Services (FMCGS), Pharmaceutical, Financial Services and Healthcare. 

The FT Marketing Innovators Summit will be attended by:

  • Chief Marketing Officers (and their teams)
  • Chief Executive Officers
  • Chief Information Officers
  • Chief Technology Officers
  • Chief Digital Officers
  • Vice President of Customer Experience
  • Marketing Technologists
  • Heads of Social Media
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VENUE

Vinopolis
No.1 Bank End
London SE1 9BU
Tel: 0044 (0) 20 7940 8300

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Lead Sponsor (1)

Xaxis is a global digital media platform that programmatically connects advertisers and publishers to audiences across all addressable channels. Xaxis combines proprietary technology, unique data assets and exclusive media relationships with the brightest team of audience analysts, data scientists and software engineers. Advertisers working with Xaxis achieve higher ROI from digital marketing campaigns. Xaxis works with over 2,700 clients across 40 markets in North America, Europe, Asia Pacific, Latin America and the Middle East. 

Associate Sponsor (1)

Aimia is a data-driven marketing and loyalty analytics company. We provide our clients with the customer insights they need to make smarter business decisions and build relevant, rewarding and long-term one-to-one relationships, evolving the value exchange to the mutual benefit of both our clients and consumers. 

With about 3,200 employees across 17 countries, Aimia partners with groups of companies (coalitions) and individual companies to help generate, collect and analyze customer data and build actionable insights. 

We do this through our own coalition loyalty programs such as Aeroplan in Canada, Nectar in the U.K. and Air Miles Middle East, and through provision of loyalty strategy, program development, implementation and management services underpinned by our leading products and technology platforms. Our clients are diverse, and we have industry-leading expertise in the fast-moving consumer goods, retail, financial services, and travel and airline industries globally to deliver against their unique needs. 

Supporting Sponsor (1)

Founded in 1987, OC&C Strategy Consultants operates around the world to bring clear thinking to the most complex issues facing ambitious management.

While we are a global consulting firm, we have never seen size as an end in itself. We strive to be the preferred strategy consultancy for a select number of prestigious clients to whom we can devote our full attention, creating exciting solutions and opportunities.

We work side by side with our clients to achieve lasting improvements in strategic performance and to maximise long-term growth. The strategies we develop are creative, possibly provocative yet always practical and, above all, actionable.

Supporting Partners (3)

Our geographically neutral positioning and focus on modern marketing means we have a rapidly expanding global audience with up to 25% of our online traffic coming from the US.

As well as our online business, The Drum also publishes a magazine and produces a range of conferences and award schemes. While handing out awards, The Drum has also received a few including UK Editorial Team of the Year at the 2014 Association of Online Publishers Awards.

A core part of our philosophy is collaboration. So if you have stories, opinions or concepts you would like to share with our expanding global readership you should get in touch and be part of our mission to introduce those who have great ideas, to those who are seeking them.

The Global Marketing Alliance: Your regular source of dedicated news, industry views and expert analysis from the world’s best international marketers.
We publish GMA Talkback magazine and a regular NewsWire service, specially designed to equip our members with the very latest developments in a constantly evolving marketplace.
Alongside our must-read content, the GMA organises meet-and-greet lounge areas at major events around the world. From annual industry summits to regular networking parties, the GMA has you covered.
Trusted and independent, Over 24,000 members in 75 countries and growing. The GMA connects buyers with suppliers and contacts with contracts.
Whatever you specialise in, whichever industry sector you work in and wherever you are in the world, the Global Marketing Alliance is your community and your forum.
Stay in touch. Stay informed. Come and join the GMA.

Smartology provides a key distribution channel for global brands to disseminate their content and thought leadership across premium media owner sites according to relevancy. Smartology was founded in 2010 in London and has now launched a presence in both the US and Asia.

Having run campaigns for over 30 of the world’s largest brands across over 10 premium global media owner sites, Smartology's content marketing platform, SmartMatch, breaks new ground by offering global advertisers the opportunity to house their content within hundreds of branded ad units. The content is semantically profiled and the ad units are then dynamically served alongside premium media owners’ articles. This has resulted in record engagement and click through rates for branded editorial, white papers and video content.

Official Audience Response System (1)

Microsoft's Bing Pulse is the leading audience engagement technology for live feedback from audiences of any size, during any event & broadcast, and allows voting on any internet-connected device and browser. Bing Pulse gives viewers, both in-person and online, the ability to respond every 5 seconds, and as often as they want, to the content they're watching. Pulse also gives users the opportunity to respond to poll questions and see how others are responding to the event in real-time. Further, Bing Pulse allows for unlimited participants, and the platform provides its API and an embeddable iFrame to event producers.

Recommended Reading

Decoded

Decoded -The Science Behind Why We Buy 
In this groundbreaking book Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers' choices and what happens in the human brain as buyers make their decisions. He deciphers the 'secret codes' of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility.

Anatomy Cover high res

The Anatomy of Humbug: How to Think Differently About Advertising

How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick's radical new view, all theories are useful - and all dangerous if taken too literally. Drawing on insights from the showman P.T. Barnum to the theorist Paul Watzlawick, and influential admen like Bernbach, Reeves and Ogilvy, The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common - and contradictory - beliefs about advertising, to enable a more flexible, creative and effective approach to this fascinating and complex field of human communication.

"Fascinating and superbly written". - Bob Hoffman, The Ad Contrarian.

"It’s a great story, and I learned a lot." - Patrick Barwise, Emeritus Professor of Management and Marketing, London BusinessSchool.

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MBA Essay Competition - Call for Entries

Financial Times Live is running an MBA Essay Competition where authors of 8 winning essays will receive a conference pass to attend the FT Marketing Innovators Summit (worth £1,299) and the opportunity to network with marketing pioneers and some of the sharpest business minds, from a cross section of industries. Of the 8 winning entries, one overall winner will also receive £250 towards conference travel and expenses. 

The essays are judged by Patrick Barwise, Emeritus Professor of Management and Marketing of London Business School.

To enter the competition, you are required to write a short essay on:

"What is the biggest challenge CMOs will face in the next decade?"  

Enter today, to ensure you don’t miss this opportunity to network with industry leaders and learn what you need to get ahead!

For inspiration, make sure to read the following special reports:

Boldness in Business: http://www.ft.com/reports/boldness-in-business

The Fifty Leading Business Pioneers: http://www.ft.com/reports/50-leading-business-pioneers

The FT Marketing Innovators Summit:-

The inaugural FT Marketing Innovators Summit will take place in London on 2nd June 2015. The Summit will focus on transformational leadership in an evolving digital age and the role of the Chief Marketing Officer (CMO). More info can be found at live.ft.com/marketinginnovators

How to Enter:-

Completed essays must be received by 5pm BST on 20th May 2015 electronically in Microsoft Word document format uploaded ONLINE HERE. Answers must be a maximum of 1,000 words, answering the question stipulated, in order to be accepted.

The award is open to full or part-time students studying on an MBA programme at a European business school during the 2014/2015 academic year.

For further details please refer to the terms and conditions of the competition.

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We are pleased to announce that Aleksei Beznosov of Cranfield School of Management is the overall winner of our MBA essay competition,"What is the biggest challenge CMOs will face in the next decade?" 

Two other essays merit honourable mentions include:
Yanyu ZhengESADE
Riccardo Federico AssiMIP Politecnico di Milano - Graduate School of Business

Yanyu, Riccardo, together with the following winners will receive a conference pass to attend the FT Marketing Innovators Summit (worth £1,299) and the opportunity to network with marketing pioneers and some of the sharpest business minds, from a cross section of industries:

Andromachi Avramopoulou 
Maria Kritsa
Agnese Minazzo
Manisha Rao
Dmitry Sergeev
Congratulations to all winners! We look forward to welcoming you on 2 June.

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MBA Essay Competition - Terms and Conditions

The essay competition is administered and promoted by The Financial Times Limited, company number 00227590, Number One Southwark Bridge, London, SE1 9HL(“FT”).

The competition will run from 2359 BST on 23 April 2015 until 2359 BST on 20 May 2015.  Winners will be announced by 2359 BST on 25 May 2015 and notified by email. Late entries will not be accepted.

The competition is open to all full or part-time MBA students at a recognised European business school.

Entry is limited to one per person. Only individual entries will be accepted. Team entries will not be accepted. Answers must be a maximum word count of 1,000 words, answering the question stipulated, in order to be accepted.

Entries must be written in English, typed, single line-spaced, with numbered pages and sources referenced using footnotes. Footnotes should include, author, title of publication, publisher if available, date or internet URL wherever possible. Entries that do not meet these criteria will not be read. Entrants must retain their own copies as no entries will be returned. Entries must be submitted online via live.ft.com/marketinginnovators_MBAessay and will be acknowledged by an automated email. There will be no feedback on any entries, either during or after the competition.

Illegible, incomplete, defaced or corrupt entries will not be accepted. No responsibility can be accepted for lost entries and proof of transmission will not be accepted as proof of receipt. Entries must not be sent through agencies or third parties.

Entrants will be required to register before submitting entries at live.ft.com/marketinginnovators_MBAessay.  Upon registration, Entrants will be required to give their contact details including full name, email address and telephone number, Business school name and MBA course, and are required to provide proof of current student status.

One overall winner will be invited to the Marketing Innovators Summit on 2nd June at Vinopolis, London (the “Event”) and will receive £250 towards conference travel and expenses. Seven runners-up will each receive a conference pass to attend the Event, worth £1,299 (together the “Prize”). Other than as expressly stated no accommodation or travel costs will be payable by FT.

The winner and runners-up shall be those entries which, in the sole opinion of the judges, display the most original and exceptional thinking.  The judges’ decision is final and not subject to appeal. No correspondence will be entered into. There is no cash alternative. The prize is not transferable and no part or parts of the prize may be substituted for other benefits, items or additions.

FT reserves the right to present no prizes or to reduce the number of prizes if an insufficient number of deserving essays is received.

Entrants retain all copyright in their entries.  However, in consideration of FT providing and/or promoting this competition each entrant grants a worldwide, irrevocable, perpetual licence to FT (including its assigns and licensees), to feature any or all of the submitted essays in whole or in part in any of their hard copy or digital publications (including special reports), websites, social media feeds or platforms, and/or in any promotional material connected to this competition without payment to the entrant. The individuals responsible for any essays so featured will be fully credited.  The winning essay and/or the seven runner-up essays may be published in whole or in part by the Financial Times or Financial Times Live.  There is no guarantee that the overall winner’s essay, or the essays of any of the seven runners-up will be published.

In the event of any winner being unable to attend the Event, FT will offer the prize to the next entrant best entry, selected in accordance with these terms and conditions.

FT reserves the right to modify the format and content of essays for publication purposes.

To the fullest extent permissible by law FT accepts no responsibility for any damage, loss, liability, injury or disappointment, suffered or incurred by the entrant as a result of the entrant entering this competition or by the entrant accepting (or refusing as the case may be) the Prize.

FT reserves the right to disqualify any participant that they determine are submitting material that is deemed to be offensive.

Entry to the competition is deemed an acceptance of the  FT Live Delegate Terms and Conditions available at https://live.ft.com/Custom/Terms/FT-Live-Delegate-Terms-and-Conditions.

Entries must be original work by the entrant and must not have been published elsewhere or have won a prize in any other competition.  Any form of plagiarism will result in automatic disqualification. It is the responsibility of the participant to ensure that their essay does not infringe the copyright of any third party or any other laws.

By entering, the entrants, including the winner, agree to allow the free use of their names, photographs and general locations for publicity and news purposes in relation to this competition.

Uses of personal data received by FT in the course of the competition are subject to current UK data protection legislation. The winner’s name may be published on FT’s websites and social media channels.

The winners’ name and county may be disclosed to anyone who writes within one month of the closing date, enclosing a stamped addressed envelope to: FT Live, MBA Essay Competition, One Southwark Bridge, London, SE1 9HL.

Submission of an entry will be deemed acceptance of these terms and conditions.

FT reserves the right at any time to cancel the competition or modify these terms and conditions (including altering or substituting the Prize) if, in its sole discretion, the competition is not capable of being conducted as specified.

The competition is not open to employees of FT or FT Live’s sponsors, their families, agents or anyone else professionally associated with this competition.

This competition is subject to the laws of England and Wales whose courts shall have exclusive jurisdiction.  The competition shall be void where prohibited by law, including where in FT’s reasonable opinion we cannot award a prize or accept an entry due to sanctions laws or any banking restrictions.

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CONTACT US

Funmbi Adenubi
Delegate Booking and Registration Enquiries
Financial Times
Michaela Ridgway
Speaking Opportunities
Financial Times
Toufique Khan
Sponsorship Opportunities
Financial Times
Naomi Hu
Media Partner and Press Enquiries
Financial Times