FT Marketing Innovators Summit

Julia Porter is Director of Consumer Revenues at The Guardian, the third largest English speaking newspaper website in the world with over 100m unique browsers per month.  She is responsible for CRM strategy and delivery as well as P&L responsibility for subscriptions, ecommerce, Guardian Soulmates, Guardian Books and Guardian Masterclasses.

Previously Julia was Acting Group Marketing and Research Director at ITV with global responsibility for B2B and B2C marketing and research having joined the company in 2006.  Prior to joining ITV Julia was Client Services and Marketing Director at Getty Images, responsible for global marketing and client servicing for image.net and Media Manager digital asset management businesses.

Before image.net Julia was Business Enterprises Director at IPC Magazines, the UK's largest consumer publisher. There she was responsible for creating the division that leveraged all non-publishing revenue streams including subscriptions, mail order and licensing as well as launching their first ever CRM database.

She has held several non-executive Board roles including Freeview and Thinkbox. She is currently Chair of DMA (Direct Marketing Association) and Board Director of ODA (Online Dating Association). She is a Fellow of Institute of Direct and Digital Marketing.

Ruth Mortimer is content director for Centaur Marketing, which comprises Marketing Week, Econsultancy, Festival of Marketing, Creative Review, Design Week, Celebrity Intelligence, Fashion/Beauty Monitor, Year Ahead and Foresight News.

Her role involves ensuring that the brands - which range from weekly print magazines to digital training providers, from data intelligence products to large-scale events, have a joined-up content strategy that helps us provide our audiences in the marketing, media, creative and PR communities with products that fit their needs.

We have more than three million contacts with our audience each month across our brands. Our Festival of Marketing event is the PPA Event of the Year 2014, while Celebrity Intelligence is the PPA Digital Innovation of the Year 2014. Our event Marketing Week Live was awarded the Association of Events Organisers’ Most Innovative Event trophy in 2013. Our Celebrity Intelligence, Fashion Monitor and Beauty Monitor brands are also fast expanding in the US market.

Patrick Barwise is emeritus professor of management and marketing at London Business School, chairman of Which?, the UK’s leading consumer organization, and a visiting senior fellow in media and communications at the London School of Economics.

He joined LBS in 1976 after an early career at IBM and has published widely on management, marketing and media. His book, Simply Better: Winning and Keeping Customers by Delivering What Matters Most, co-authored with Seán Meehan (IMD, Lausanne), won the American Marketing Association’s 2005 Berry-AMA Book Prize and has been translated into seven other languages.

Their second book, Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation, was published in 2011. He is also an experienced expert witness in international commercial, tax and competition cases and has been involved in two successful business start-ups: the online market research company Research Now (sold to e-Rewards in 2009) and the online brand community specialist Verve.

Caspar Schlickum is CEO of Xaxis EMEA, the world’s largest programmatic media and technology platform. In this role, Mr Schlickum is responsible for managing the operations and leading the development of the Xaxis business across the 20 countries that make up the region. Mr Schlickum has extensive experience in digital media and audience insight driven marketing, having spent four years at Mindshare as a global client lead, and one year within Kantar, the holding company for WPP’s research and insight businesses. Prior to joining WPP, he was Commercial Development Director at Fairfax Digital, one of Australia’s largest publishing houses. Before commencing his career in marketing, he spent six years in investment banking advising on technology, communications and infrastructure projects in the Asia Pacific region. Mr Schlickum is a member of the WPP European Digital Advisory Board and holds an an Economics degree (with first class honours) from Monash University in Melbourne, Australia, and a MBA from London Business School and the Kellogg Graduate School of Management.

Phil has over 25 years client-side brand management experience. After 16 years with Unilever, rising to Marketing VP, he worked at Diageo and T-Mobile. As Brand VP, responsible for T-Mobile’s re-positioning and development around Europe, he became a client of decode marketing consultancy and first encountered 'decision science‘. Decode’s work led to the Liverpool St flashmob ˈdanceˈ ad which increased T-Mobile sales by 49% and further work halved customer churn. This epiphanal moment led Phil to set up decode marketing in the UK.

He is now one of very few experts to combine a practitioner's perspective with a profound knowledge of decision science

 Phil’s first book, 'Decoded. The Science Behind Why We Buy‘ was published in 2013. He is a guest lecturer on the Henley MBA programme and on Goldsmiths College MSc in Consumer Behaviour. He regularly speaks at industry events, most recently at Brand Works University, Neuro Retail Revolution and the John Lewis Annual Conference.

Jocelyn Cripps is the Executive Vice President, Global B2C Marketing for the Financial Times. In this role, she manages the B2C marketing team responsible for print and digital subscriptions, with teams based in London, New York and Hong Kong.

In April 2015, she relocated back to London from New York where she had been running the global marketing team since July 2012. Prior to this date Jocelyn was based in Hong Kong, having moved there from London to take up the role of Regional Marketing Director in June 2006, responsible for brand marketing, subscription strategy and pricing across Asia Pacific, with a remit for developing new partnerships to extend the FT’s readership across the region.
Jocelyn has worked for the FT since 1999, in various global marketing roles, including managing the database marketing and research teams as Director of Marketing Intelligence. An experienced marketer, Cripps has worked in media and advertising for over fifteen years, developing acquisition and retention strategies for media owners such as Times Newspapers Limited and BskyB.

Jocelyn graduated from Leeds University, UK with an honours degree in English and Latin.

David Roman is the Chief Marketing Officer at Lenovo responsible for driving all marketing activities for the global PC + technology corporation.  Prior to joining Lenovo, Mr Roman was vice president of worldwide marketing communications for HP's Personal Systems Group (PSG), responsible for driving advertising, media relations and marketing services. He was responsible for HP’s award winning “The Computer is Personal Again” campaign. Before HP, Mr Roman was vice president of Corporate and International Marketing at NVIDIA. He also held a number of different marketing leadership roles at Apple Computer in Europe, Asia Pacific and the USA. His last Apple role was vice president of worldwide advertising and brand marketing. He graduated in Architecture and Industrial design from the Queensland University of Technology (Australia) after starting his architectural studies at the Polytechnic of Torino (Italy). He also pursued executive MBA studies at INSEAD in Paris.

David Johnston was appointed Group Chief Operating Officer in 2013. In this role, he is responsible for driving further development of Aimia’s global operating model and performance, with all operating divisions reporting to Mr. Johnston.

Mr. Johnston is also responsible for the global business development team who plan and execute the expansion of Aimia’s full suite strategy into new territories. Prior to this Mr. Johnston was President and Chief Executive Officer, EMEA and Executive Vice President from January 2010. In this role, he had full responsibility for driving the expansion of Aimia's businesses in the EMEA region including Nectar, Nectar Italia and Air Miles Middle East as well as all of our proprietary loyalty and loyalty analytics businesses in the region.

Mr. Johnston joined Aimia from PepsiCo where he spent 13 years in Marketing and General Management. He has had extensive global experience in PepsiCo in Europe, Latin America and in PepsiCo's global headquarters in Purchase, New York. He holds an Honours Degree in Business from Nottingham Trent University in the United Kingdom.

Paul Feldwick worked in an advertising agency for over thirty years; he became head of the planning department at Boase Massimi Pollitt and later a Worldwide Brand Planning Director for DDB. He has also chaired the APG and the AQR, and was the third convenor of judges for the IPA Effectiveness Awards. Since leaving DDB, he has worked as a consultant in the fields of strategy, brands, and organisational change, but retains a strong fascination for advertising itself. He is well known as an author and speaker, and his new book, The Anatomy of Humbug: How to Think Differently About Advertising, will be published early in 2015. He has Master’s degrees from the University of Bath School of Management, and from Ashridge Business School. 

Belinda Parmar OBE is the founder of social enterprise Little Miss Geek and the CEO of the award winning consultancy Lady Geek. Belinda has been chosen as a Young Global Leader 2014 by the World Economic Forum. She sits on the advisory board for the UK government’s ‘Your Life’ campaign whose aim is to encourage women to become technology pioneers.  Belinda is the author of “Little Miss Geek” and her new book is “The Empathy Era” which has received coverage in The New Statesman, The Sunday Times, Stylist Magazine, The Telegraph and The Guardian.  Belinda is a public speaker and regularly appears on BBC, Sky News, Channel 4 and Woman’s Hour. Belinda has been voted as one of the most innovative women to follow on Twitter. She also writes for The Guardian, Telegraph and Wired.  Belinda has spoken at TEDx Thessaloniki, TEDx Whitehall and later this year will be speaking in Las Vegas at the DevLearn Conference in the Bellagio Hotel. Belinda Parmar was appointed OBE for services to the UK’s technology industry in the 2014 Birthday Honours.  Belinda has two children, Jedd and Rocca aged 7 and 6.

Marcus Butler fans will know his famous intro anywhere. Growing enormously quickly, Marcus' observations on the world are very popular and his love of film-making shines through in every video he creates. Marcus has worked with brands such as Volvic, Cadburys, Topman, Microsoft and NCS.

Demographic:

Predominantly aged 13-24 yrs

26% UK, 22% US, 48% rest of world

80% female audience, 20% male audience

Platforms:

youtube.com/marcusbutler|youtube.com/moremarcus |twitter.com/marcusbutler| instagram.com/marcusbutler| facebook.com/marcusbutlertv | Marcus Butler App

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Key statistics:

3.4m YouTube subscribers

Average video views 750k

1.9m Twitter followers

1.8m Instagram followers

1.2m Facebook likes

James founded Good Growth and is co-author of the book ‘Leading Digital Strategy’.  James is responsible for ensuring all clients grow their businesses through working with Good Growth.  James has expertise across Digital Strategy, CRM and CRO and has had the privilege of working with some of the largest and most successful UK and global brands.  He holds a finance and management first degree and went to the University of Cambridge to complete a postgraduate course in management.  

Global media entrepreneur, and sportscaster, Mallika Bajaj did not grow up knowing she would become a media professional. However, she was brought up to believe that whatever she did would make a difference. A native of New Delhi, India, Mallika completed her BA in Media and Communications at the University of Melbourne and went on to successfully pursue a Masters in Media and Communications, from Goldsmiths, University of London, where she acquired knowledge, skills, and the confidence to establish her own company at 23, along with her older sister.  Her desire to empower women, and talented young professionals, using digital media as her tool, led her to conceive the idea of Little Yellow Beetle Media Pvt Ltd (LYB), which of functions on the dual focus of ‘Digitizing India’ and connecting India to the ‘Digital Globe’, one leap at a time, offering young professionals the opportunity to explore their creative best.

 Her desire to connect with people, and her enthusiasm for and continued learning in digital media often takes her across the globe, addressing conferences on the power of digital media, the sustainability of the medium, and its way forward.

When she is not busy managing LYB, or taking forward the agenda of digital media, globally, Mallika enjoys going back to what she believed would be her life and livelihood– tennis, both playing on court, and hosting tennis events.