FT Digital Media 2016 will address the key challenges facing media companies by focusing on what the Financial Times does best: providing analysis of the economic and business models that will determine success in different markets around the world, from the perspective of leaders of global media groups, investors, analysts and digital entrepreneurs.
The digital revolution continues to change the way information is created, shared and consumed at unprecedented speed. Platforms with vast reach are giving media companies access to global audiences they could only have dreamt of in previous years. Yet the consumer behaviours they once understood and counted on are also rapidly changing – often in bewildering ways – so that we are in a new era of uncertainty for the industry. In particular, the content published on these channels is eroding traditional revenue models, throwing the issue of monetisation into question. These shifts and uncertainties mean the next few years will be turbulent in the media industry as new and established players compete for the market.
Register now and join the 350+ senior executives from across the global media industry.