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Telecoms, Media and Technology

FT Future of Marketing

Connecting with the Conscientious Consumer

New York |
Speakers include:
Neil Blumenthal

Neil Blumenthal

Warby Parker

Suzy Deering

Suzy Deering


 Cindy  Gallop

Cindy Gallop

IfWeRanTheWorld / MakeLoveNotPorn


Marketers have in recent years experienced increased budgets; digital and mobile spending in particular has risen to a phenomenal high, surpassing the $100 billion mark. However, the promise of the digital economy hasn’t yet been realized, either as a boost to productivity or in actual market growth. The savvy marketer knows that in periods of political change, social unrest and economic uncertainty it is crucial to have a business and marketing strategy that pays heed to these turbulent times. Given the looming US election, unstable global markets and continued sense of unease due to massive income disparity, the future is anything but certain. As marketers look to expand their footholds and reach new audiences, their market and brand strategies should be mindful of the global changes happening. They should be ready to jump on the new opportunities for growth that the digital economy brings.

The FT Future of Marketing returns with its fourth US edition exploring marketing in a time of social and political change. Through a series of case studies, discussion and debate, we will examine adopting a values driven approach; making an impact with truth and transparency; the rocky marriage of social and commercial; lessons learned from the campaign trails; transforming politics with big data and how to win over millennials.

fallback Add to my Calendar 09/21/2016 08:00:0009/21/2016 17:30:00trueFT Future of MarketingMarketers have in recent years experienced increased budgets; digital and mobile spending in particular has risen to a phenomenal high, surpassing the $100 billion mark. However, the promise of the digital economy hasn’t yet been realized, either as a boost to productivity or in actual market growth. The savvy marketer knows that in periods of political change, social unrest and economic uncertainty it is crucial to have a business and marketing strategy that pays heed to these turbulent times. Given the looming US election, unstable global markets and continued sense of unease due to massive income disparity, the future is anything but certain. As marketers look to expand their footholds and reach new audiences, their market and brand strategies should be mindful of the global changes happening. They should be ready to jump on the new opportunities for growth that the digital economy brings.The FT Future of Marketing returns with its fourth US edition exploring marketing in a time of social and political change. Through a series of case studies, discussion and debate, we will examine adopting a values driven approach; making an impact with truth and transparency; the rocky marriage of social and commercial; lessons learned from the campaign trails; transforming politics with big data and how to win over millennials.FT-Future-of-Marketingf62020e4a64add5a31f85d20b2c472efMM/DD/YYYY

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“A good investment of time - engaging content from a cross section of leadership coupled with peer networking opportunity.”
CIO, CTO, Morgan Stanley

“A must for those who want to stay on top of the latest in marketing.”

“As an educator, this Summit provided some great information and examples that I can utilize in the classroom to convey marketing concepts to students in ways that are relevant and interesting to them.”
Academic, Manhattan College




Speakers (30)

Neil Blumenthal

Neil Blumenthal

Co-founder and Co-CEO
Warby Parker

Neil Blumenthal is a co-founder and co-CEO of Warby Parker, a transformative lifestyle brand that offers designer eyewear at a revolutionary price, while leading the way for socially conscious businesses. In 2015, Fast Company named Warby Parker the most innovative company in the world.Prior to launching Warby Parker in 2010, Mr Blumenthal served as director of VisionSpring, a non-profit social enterprise that trains low-income women to start their own businesses selling affordable eyeglasses to individuals living on less than $4 per day in developing countries. He was responsible for developing VisionSpring’s award-winning strategy (Fast Company Social Capitalist Award ‘08, ‘07 and ‘05) and expanding VisionSpring’s global presence from one to 10 countries.He was named a Young Global Leader by the World Economic Forum and one of the 100 Most Creative People in Business by Fast Company, and has received the Ernst & Young Entrepreneur of the Year award. He was also recognized as part of “The Next Establishment” by Vanity Fair, and serves on the board of RxArt and on the United Nations Foundation Global Entrepreneurs Council.A native of New York City, Mr Blumenthal received his BA from Tufts University and his MBA from The Wharton School of the University of Pennsylvania. 

Suzy Deering

Suzy Deering

Chief Marketing Officer, North America

As Chief Marketing Officer of eBay North America, Suzy Deering leverages her background in technology, media, and brand to develop strategies and execute marketing activities that reach 162 million active eBay buyers. She joined the company in 2015 and is responsible for all areas of eBay North American marketing, including customer product marketing, loyalty and relationship marketing, buyer and seller marketing, and social.

Prior to joining eBay, Ms Deering was the CEO of Moxie, the largest digital advertising agency in the Southeast, where she led the development of their digital capabilities towards technology-enabled data solutions. Her experience also includes more than a decade with Verizon where she held a variety of senior leadership roles, including Executive Director of Media, responsible for developing and implementing strategies to drive company recognition, sales, and revenues.
With a dynamic blend of marketing, brand strategy, data-driven insights, and deep media knowledge, Ms Deering has a proven track record of positioning Fortune 500 companies as leaders in their industry. She was recognized by Advertising Age as part of their “Top 40 Under 40” list in 2007, and was instrumental in the foundation of the Drake House in Atlanta, Georgia, a crisis residential assessment center for homeless women and children. 
Ms Deering holds a Bachelor of Science degree in advertising from the University of Georgia, and sits on the board of trustees for the Grady College of Journalism and Mass Communication at the University of Georgia.

 Cindy  Gallop

Cindy Gallop

Founder and CEO
IfWeRanTheWorld / MakeLoveNotPorn

Cindy Gallop is a graduate of Somerville College, Oxford, whose background is brandbuilding, marketing and advertising - she started up the US office of ad agency Bartle Bogle Hegarty in New York in 1998 and in 2003 was named Advertising Woman of the Year.  She is the founder and CEO of, co-action software  launched in beta at TED 2010  and subsequently written up and taught as a Harvard Business School case study; and of, launched at TED 2009. She and cofounders Corey Innis (CTO) and Oonie Chase (User Experience) launched - ‘Pro-sex. Pro-porn. Pro-knowing the difference’ - in public beta in 2013. She acts as board advisor to a number of tech ventures and consults on brand and business innovation for companies around the world, describing her consultancy approach as 'I like to blow shit up. I am the Michael Bay of business.' BusinessInsider named her one of 15 Most Important Marketing Strategy Thinkers Today, alongside Malcolm Gladwell and Seth Godin, and recently cited her as both number 33 on their list of 100 Most Influential Tech Women On Twitter, and number one on their list of Top 30 People In Advertising To Follow On Twitter.  She has a reputation as a highly compelling and inspirational speaker at conferences and events around the world on a variety of topics: her talks  on the future of advertising and marketing have been tweeted as: ‘The most brilliant speech on the future of advertising ever – not the usual buzzword-laden bullshit’; ‘Watching @cindygallop slice and dice the ad industry status quo like a ginsu knife. #purewin’; and ‘There must be a DeLorean parked outside, because Cindy Gallop is from the FUTURE!’ InfluencerCon NYC introduced her as ‘Cindy Gallop is the truth Jack Nicholson told Tom Cruise he couldn’t handle.’ Most recently Cindy acted as Jury President at CannesLions 2015 for the inaugural Glass Lion awards, driven by Sheryl Sandberg to shatter gender stereotypes in advertising and popular culture. She  published ‘Make Love Not Porn: Technology’s Hardcore Impact on Human Behavior’ as one of TED’s line of TEDBooks. You can follow her on Twitter @cindygallop.

Ian Akehurst

Ian Akehurst

Vice President, Marketing Analytics & Media

Ian Akehurst is Vice President, Marketing Analytics & Media for KAYAK, overseeing North American media activity and infuses analytics into marketing decisions. Prior to joining KAYAK, Mr Akehurst worked for Omnicom Media Group, focusing on integrating analytics and data with the development of global media strategies for clients across a range of sectors. He started his career in in GroupM’s econometrics modeling teams focusing on media investment performance for clients across Europe. Mr Akehurst holds a BSc(Hons) in Economics and Econometrics from the University of Southampton.

Vivek  Bapat

Vivek Bapat

Senior Vice President, Global Head of Marketing Strategy

Vivek Bapat is Senior Vice President and Global Head of Marketing Strategy at SAP. SAP is the Global Market Leader in Enterprise Software across 25 Market Units that cover 130 countries and has consistently been recognized as one of the world’s top Global Brands. In this role Mr Bapat helps formulate SAP’s global marketing strategy to unlock the full potential of SAP’s brand perception, portfolio and people through customer driven corporate messaging, thought leadership and purpose driven initiatives. Prior to this role, Mr Bapat led the Portfolio Marketing function at SAP, leading SAP’s corporate and category portfolio value proposition across Line of Business, Industry, Technology, Analytics, Mobile, and Cloud solutions.  
Mr Bapat joined SAP in 2006, as Global Vice President of Manufacturing, Supply Chain, and PLM Line of Business Marketing. In 2008, he took on additional responsibility for Manufacturing Industries.
For over 15 years before SAP, Mr Bapat held several general management and P/L roles in the software and services industry in corporate strategy, business development, M&A, and product management with Rockwell Automation, Systems Modeling Corporation, and Alfa-Laval (India), and as an entrepreneur and founder of a start-up dedicated to international students and universities across the United States recognized by the National Association of Colleges and Employers.
Mr Bapat is the co-author of two books, “Call Center Performance Enhancement” and “The Pursuit of the Perfect Plant. He has contributed to 8 global patents in mobile, manufacturing and supply chain technology and is frequent contributor to advancing new ideas in technology and marketing.
Mr Bapat is a graduate of PLD from Harvard Business School. His formal education also includes an MBA from Robert Morris University, an MS in Industrial Engineering from Clemson University, and a BS in Mechanical Engineering from University of Pune, India.

Melanie Butcher

Melanie Butcher

Program Director, UX Design Studio
IBM Commerce

Melanie Butcher is a serial entrepreneur. She has created and helped to create many small companies, serving as consultant, developer, development manager, product manager and many more. In all of these roles, including her current one as Program Director of the IBM Commerce UX Design Studio, she strives to make design and user interaction natural parts of the development process. She enjoys creating products and doing everything associated with understanding users and their problems with the goal of ensuring that usability goes hand-in-hand with enterprise applications. Ms Butcher studied at Boston University and has been creating cloud-based applications since 1997.

Jason Chebib

Jason Chebib

Vice President Consumer Planning, North America

Prior to becoming VP Consumer Planning for Diageo North America in January 2016, Jason Chebib was Global Planning Director for Whiskies for three years, based in Amsterdam.  Before Diageo, Mr Chebib worked with companies like Mars Inc., J&J, Danone and Cadbury, both in a Brand consultancy capacity, and as a Marketing trainer, winning a Marketing Society Award for Excellence in 2011.  He worked with the Ehrenberg-Bass Institute of Marketing and cites Professor Byron Sharp as a key influence.  Mr Chebib started his career in advertising agencies in London, working with companies like Shell, Unilever, Nestle, Ford, Kellogg’s, I’Oreal and the BBC. He won two Gold APG Creative Planning Awards and an IPA Effectiveness Award, and developed strategies for multiple award-winning creative campaigns at Cannes, British Television and Creative Circle amongst others.

Lara Crystal

Lara Crystal

Co-CEO and Co-Founder

Lara Crystal is the co-founder and co-CEO of Minibar, the go-to destination for on-demand wine, beer, liquor and more, available in more than 20 cities across the U.S. Prior to Minibar, she was part of the founding team at Rent the Runway, and spent over four years leading marketing there; building and launching the brand to help it grow to reach an audience of more than 3.5 million women. Ms Crystal received her MBA from The Wharton School at the University of Pennsylvania and her Bachelor of Science from Cornell University.

Andrew Edgecliffe-Johnson

Andrew Edgecliffe-Johnson

US Business Editor
Financial Times

Andrew Edgecliffe-Johnson is the US Business Editor of the Financial Times, leading its reporting and analysis of US business in an age of populism, policy upheavals, unending technological change and shifting expectations of corporate America. He manages a team of corporate reporters, while writing news, analysis and commentary and helping develop new offerings for the FT’s core corporate audience. Until 2018, he was the FT’s US News Editor and an FT Assistant Editor, directing its coverage of and for the Americas and helping steer its strategic evolution from a print focus to a digital newsroom with growing impact in video, audio, social media, newsletter and data journalism. From 2005 to 2013, he was the FT’s Global Media Editor, leading its coverage of sectors ranging from the music and movie businesses to digital media and marketing.

In 21 years with the FT in New York and London, Mr Edgecliffe-Johnson has been Deputy News Editor, edited its management features section, covered mergers and acquisitions and US consumer industries, and written for the influential Lex column. A graduate of Cambridge University, he started his career at the Daily Telegraph in London and won the Newsbios “30 under 30” award for young financial journalists in 2000 and 2001. He often moderates FT Live events and other conferences and appears on television, radio, FT videos and FT podcasts.

Hannah Grove

Hannah Grove

Executive Vice President and Chief Marketing Officer
State Street

Hannah Grove is Executive Vice President and Chief Marketing Officer of State Street Corporation. In this position, Ms Grove leads the brand, media relations, employee communications, creative, content, and event management teams across the company. Under Ms Grove’s leadership, the global team supports the company’s revenue growth, customer acquisition and retention, and serves to positively influence all constituencies’ understanding of State Street. She also serves as executive sponsor for State Street Pride, the company’s GLBT employee network and as a founder of “Leading Women”, a mentoring program for senior women across the company.
Prior to joining State Street in 1998, Ms Grove was marketing director for the Money Matters Institute, a collaborative between the United Nations and the World Bank that sought to foster sustainable development in emerging economies. With dual citizenship of both the UK and the US, early in her career Ms. Grove owned and operated a public relations company in London, England. She came to the US as communications director of the World Economic Development Congress in Washington, DC.
Ms. Grove serves as the President of the Board of Directors of the Women’s Lunch Place, a daytime community in Boston for poor and homeless women and their children.

Cory Haik

Cory Haik

Chief Strategy Officer

Cory Haik is the Chief Strategy Officer of Mic where she leads the company's strategy and growth initiatives  across editorial, product and sales. Prior to Mic, Ms Haik was at the Washington Post, leading innovative initiatives  to grow new audiences on mobile and platforms. Previously, she cut her teeth following the storms of the Gulf Coast at, site of the Times-Picayune in New Orleans, where she was the Managing Editor. She shared in two Pulitzer Prizes with The Times-Picayune for the staff coverage of Hurricane Katrina, for breaking news and public service in 2006. She also shared in a staff Pulitzer in 2010 for the coverage of police officer shootings with the staff of The Seattle Times. Ms Haik holds a Masters of Arts in Communication Theory from the University of New Orleans.

Matthew Harrington

Matthew Harrington

Global Chief Operating Officer

Matthew Harrington oversees Edelman’s five regions; human resources; legal; information technology; and conflict management. A 24-year Edelman veteran, Mr Harrington is a specialist in corporate positioning and reputation management. His expertise includes crisis communications, merger and acquisition activity and IPOs. He counsels a range of clients including GE, Charles Schwab & Company, Samsung and Starbucks. In 1996 he managed crisis communications for Odwalla, Inc. during a product recall, which is credited with being the first use of the Internet in a crisis and for which he was awarded a Silver Anvil from the Public Relations Society of America.
Mr Harrington's previous roles with Edelman include president of the U.S., and president of the Eastern and Western regions. He also led Edelman’s initiative to introduce a Code of Conduct.
Mr Harrington is a graduate of Denison University, where he serves on the Board of Trustees. He is a board member of the World Food Program USA and the Classic Stage Company and the Council of Public Relations.

Dalia Abdel Kader

Dalia Abdel Kader

General Manager, Director of Marketing and Communications
Arab African International Bank

Dr Dalia Abdel Kader is a recognized expert in the fields of sustainable finance and branding financial institutions. Currently, General Manager and Director of Marketing & Communications at Arab African International Bank, she is also a founder, vice chairman and board member of “We Owe it to Egypt” foundation, the first of its kind to be established in 2007 by a financial institution in the Middle East that started a trend for other financial institutions to join track. Dr Kader is chair of the sustainability committee at the Federation of Egyptian Banks. As adjunct professor at the American University in Cairo, she designed and instructed a Sustainability Marketing course for the MBA program. Spearheading AAIB’s brand equity activities, she has received recognition in many circles, not only for the innovation of her initiatives, but more so for the distinctive branding activities that accompany each and every one of them. She conceived a comprehensive branding program, which has earned The Bank instant recognition within its target markets and the ‘Superbrand Award’ for six years in a row. Sustainable Finance is a core focus for her ongoing advocacy. Through introducing social and environmental risk management policies and procedures to the Bank’s corporate line of business, Dr Kader has managed to make AAIB the first and only bank in Egypt to join the Equator Principles in 2009. The U.N. Global Compact – which recognized AAIB for Best Practices from 2011 through 2015 and the London Benchmarking Group are also part of Dr Dalia’s serious efforts to leverage international networks to support sustainability programs and provide professional guidelines. Substantiated with an inter-disciplinary exposure to finance, political science, economics and sustainability, Dr Kader conceived the concept of “Humanizing Finance”; one that sees the role of the financial industry in context of environmental and social concerns to create a sustainable life. She also introduced and lectured a proprietary postmodern interpretation of the Marketing discipline in international platforms. She is well versed in national security studies and has special interests in postmodernism and critical thinking. Dr Kader lectured in several local and international conferences on sustainable finance and sustainability branding; she is author of several articles on finance for development, national security and international relations. In 2014, she launched MOSTADAM platform, the first platform for sustainable finance in the Middle East.   
Dr Kader holds a B.A from the American University in Cairo, M.A. degree in Political Science from the American University in Cairo and PH.D in Political Science from Cairo University.   

Dan LaCivita

Dan LaCivita


Dan LaCivita brings over a decade of experience to his role as CEO of Firstborn, an award-winning creative and technology company headquartered in New York City since 1997. Swiftly rising through the Firstborn ranks since joining in 2003, Mr LaCivita has the hands-on experience of a former creative developer, sharp strategic instincts honed from leading long-term client relationships, and innate leadership abilities that drive Firstborn to be one of the most forward-thinking agencies in the world. His unique perspectives of being both a thinker and a maker drive this same culture within the company, leading to the development of powerful digital experiences for a client roster that includes PepsiCo, Vonage, Patrón, L’Oreal, Amazon’s Audible, HBO, Bloomberg and Supercell. Under his guidance, Firstborn’s work has been recognized with numerous awards including Clios, Cannes Lions, and One Show Pencils; the agency, itself, has been placed on prestigious rosters such as Fast Company’s Most Innovative Companies, Advertising Age’s Agency A List, and Crain’s Best Places to Work in New York.

Bessie Lee

Bessie Lee

Founder and CEO

Bessie Lee is Founder and CEO of Withinlink, a China-based startup incubator and early-stage venture fund focused on marketing technology that supports China’s media communications industry.

With more than 27 years of experience in the media communications industry in Greater China, exclusively across a number of WPP companies, Ms Lee draws upon an extensive network of thought leaders as well as a team of C-suite media and marketing executives, investment professionals and entrepreneurs, to offer extensive experience in business management and networks to fund and mentor startups.

Prior to founding her own company, she in 2013 became CEO of WPP China, where she was responsible for 14,000 employees and more than $1 billion in annual revenue.

She also served as the CEO of GroupM China. During her seven-year tenure, GroupM’s media billings in the country tripled, and the company was named the number one media holding group in China in terms of billings for five consecutive years from 2007 to 2012, according to RECMA.

Ms Lee is a frequent media commentator, blogger and international public speaker, having presented at Cannes Lions’ International Festival of Creativity, FT Future of Marketing, and RISE.

She is a co-founder of the Mobile Marketing Association in China and in 2017, she was elected co-chair to lead the association on key industry issues in a market with the highest mobile internet population in the world.

Christina Mercando

Christina Mercando

Founder and CEO

Christina Mercando d’Avignon is the founder and CEO of Ringly, a fashion/technology company building smart jewelry and accessories. Their first product is a ring that connects to your phone and provides customized notifications through vibration and subtle light. Since the launch in late 2014, Ringly has been profiled in national and global media as one of the most exciting wearable technology companies to target women. They were named by Forbes as one of the top 25 innovative consumer and retail brands of 2015 and Ms Mercando was recently placed on the Business of Fashion’s 500 list, an index of 500 influential people shaping the global fashion industry. 

Prior to founding Ringly, Ms Mercando was the VP of Product at Hunch, a machine learning company connecting people to the things they love. Hunch was acquired by eBay in 2011 where she played a major role in improving the social shopping and merchandising experience across

Ms Mercando's passion for art and technology started at an early age. She graduated from Carnegie Mellon University with degrees in both Fine Art and Human Computer Interaction. She has a strong interest in user-centered design and its power to enrich and strengthen both online and offline experiences.

Aimee Munsell

Aimee Munsell

Director, Marketing
IBM Commerce

Aimee Munsell is a marketer passionate about creating growth for mission-driven organizations. She has 15+ years of experience in accelerating brands and businesses - and the teams that make it happen. As the Director of Marketing in IBM Commerce, Ms Munsell is responsible for driving growth of the company’s cloud-based solutions serving marketers.  Her responsibilities include product marketing, content marketing, and overall marketing performance achievement.  Recent projects include launching Above the Clutter, a CMO profiles web series and the release of Watson Trend consumer app.  

Carter Murray

Carter Murray


A passionate champion of great creative and a consummate brand steward, Worldwide CEO Carter Murray took the helm of FCB in September 2013. Based in New York, he oversees more than 109 operations in 80 countries. The former president and chief executive officer of Y&R Advertising North America has spent much of his career helping clients develop and manage brands across marketing disciplines and regions. Murray rose to chief marketing officer at Publicis Worldwide due in part to his success as worldwide account director on Nestlé. He drove double-digit growth for the agency’s global account across 80 markets.
Mr Murray began his advertising career at Leo Burnett in Chicago as a Philip Morris account executive. During his tenure he has partnered with Nestlé, Kraft, P&G, Hilton, Land Rover, Barclays, Marlboro, Del Monte and Coke (among others) in markets including the U.S., U.K., Russia, Sweden, China, France, Germany, Italy, Spain, Poland, Korea, Singapore, Indonesia, Canada, Australia, Switzerland, Ghana, South Africa, Kenya and Ukraine – to name a few. Mr Murray, a Duke University graduate is an unashamed multitasker. Charged with setting FCB’s strategic direction, operational excellence and growth, he is committed to creating a cohesive culture that over delivers and outperforms for brands in the FCB portfolio. His enthusiasm for everyone at the agency is captured on his daily Instagram feed at cartermurray7. A 2014 AdAge 40 under 40, Mr Murray was also named to Adweek's Power List two in both 2015 and 2016.

Anna Nicolaou

Anna Nicolaou

US Media Correspondent
Financial Times

Anna Nicolaou is US Media Correspondent for the Financial Times, based in New York. Ms Nicolaou joined the FT in 2014 as a digital editor and general assignment reporter, covering US real estate, Canadian politics, and breaking news. 

She won the Standard & Poor's award for Economic & Business Reporting in 2014, earning an Overseas Press Club Foundation fellowship that sent her to Brussels, where she reported on the European elections and the Russia-Ukraine energy crisis for Reuters. Before joining the FT, she reported on banking for the Globe and Mail, Canada's national newspaper, and wrote about fintech companies for Fast Company. Prior to entering journalism, Ms Nicolaou worked in the financial sector, as a macroeconomic analyst for DRW, a high-frequency trading group. 

Ms Nicolaou is a graduate of the University of Toronto, earning a Fellowship in Global Journalism, and McGill University, earning a Bachelor's degree in Economics. 

Tom Noble

Tom Noble

Head of Brand Communications

Tom Noble became the Department Head of MINI Brand Communications in January 2015. In this role, he is responsible for leading the MINI brand positioning, developing long term strategies and executing all consumer communications and content. His team strives to deliver exciting, brand building and showroom traffic-driving marketing campaigns. Mr Noble brings close to a decade of experience with the BMW Group, and more than twenty-five years of experience marketing global brands such as Nike and Adidas. Before joining MINI USA, Noble served as the General Manager of Sales for BMW Group Australia, located in Melbourne. He began his career at BMW Group in 2005 as the General Manager of Marketing at BMW Australia and held that role until mid-2011 when the sales responsibility was incorporated into his portfolio. Mr Noble spent much of his career on the agency side including time at Saatchi and Saatchi in New York and Wieden & Kennedy in Portland and Amsterdam supporting the global Nike account, and D’Arcy in Melbourne. He later moved to Germany to become the Global Brand Manager for Adidas. He next moved on to head up the marketing program for the 2000 Summer Olympics in Sydney. Following his work for the Summer Olympics, Mr Noble became Brand Marketing Manager at the Australian Football League. A native of Long Island, New York, he has a BBA and MBA from the College of William and Mary in Williamsburg, VA.

Adrian Parker

Adrian Parker

Vice President, Digital Marketing
Patrón Spirits Company

Adrian D. Parker leads the global online experience for Patrón Spirits Company, manufacturer of the #1 premium tequila in the world. Previously, Mr Parker was Global Head of Social and Mobile Media for Intuit's QuickBooks and TurboTax professional software division. He also served as Director of Social Media and Digital Strategy at RadioShack Corporation where he led the company-wide customer engagement strategy.
His agency and client side experience has produced successful programs for Foot Locker, ESPN, Nike, adidas, Liz Claiborne and Body Shop among others. Named one of the top Digital Marketers of The Year by Crain's Magazine in 2013, Mr Parker also accepted a Forrester Research Groundswell award as recognition for top-performing B2C digital campaigns in 2011.  He has been honored by “Black Enterprise” magazine, "The Network Journal" and INROADS for his bold marketing strategies that helped transform American business.       

John Paul

John Paul

Founder & CEO

As CEO and Founder of VenueNext, John Paul is responsible for the company’s growth and operations, while leading the VenueNext team on its mission to transform venue experiences for guests and venue owners, using its innovative platform and the guest's smartphone. Prior to VenueNext, Mr Paul spent over 35 years as a founder, CEO or executive leader of product and engineering teams at startups and major American technology companies. Most recently, he was Senior Vice President at Dish Digital where he created an Internet based next generation video distribution service, a continuation of his award winning work at Sling Media, with the Slingbox product line, which was acquired by Dish in 2007. In 2002, Mr Paul founded and created one of the first photo sharing services named Our Pictures Inc., which was acquired by Simple Star Inc. in 2005.
From 1996 through 1999, Mr Paul was Senior VP and General Manager of the Server Division of Netscape, which was sold to Sun Microsystems for $1 billion. After AOL’s acquisition of Netscape, Paul remained at the company as Executive Vice President, leading acquisitions of smaller companies in the calendar, email, music, application server, and wallet categories, and successfully maintaining a high rate of talent retention post acquisition through his innovative organizational leadership style. Before Netscape, he held leadership positions in companies including Banyan Systems, Compaq Computer, Siemens and Digital Equipment Corp. Mr Paul was recently named one of the 60 Most Powerful People in Sports by Worth Magazine for his innovative contributions to the industry. He graduated magna cum laude from the University of Illinois with a B.S.E.E in 1976.

Jonathan Perelman

Jonathan Perelman

Head of Digital Ventures
ICM Partners

Jonathan Perelman serves as Head of Digital Ventures at ICM Partners, where he leads the agency in identifying new business opportunities and investment within technology and new media sectors. ICM Partners is a talent and literary agency representing clients in the fields of motion pictures, television, publishing, music, theater, branded entertainment and digital media. It is one of the predominant agencies in the United States and Europe, with its principal offices in Los Angeles, New York and London.

Prior to ICM Partners, Mr Perelman served as Vice President of Motion Pictures at BuzzFeed, where he led strategy, operations, business development and partnership. He helped the company grow into one of the top video producers on the Internet, with 1.5 billion monthly views and releasing 75 original pieces a week.  Mr Perelman created more than 20 syndication and content partnerships with leading global media companies.  He also served as the Vice President of Agency Strategy and Industry Development at BuzzFeed and, prior to that, Mr Perelman spent six years at Google. Mr Perelman has twice been featured in AdWeek as a Top 50 Media & Advertising Executive, as well as VideoInk's Dealmaker of the Year and Billboard Magazine’s inaugural Digital Power Players list. He serves as a board member to a number of start-ups and is also on the Board of Directors of The American Advertising Federation (AAF). Jonathan is a Sr. Fellow at the USC Annenberg School’s Center for the Digital Future and is a member of the World Economic Forum's Global Agenda Council on the future of media and entertainment. He is also a member of several foreign policy think tanks. Mr Perelman graduated from the University of Pennsylvania.

Anthony Perez

Anthony Perez

Executive Vice President, Strategy
Orlando Magic

Anthony Perez serves as Executive Vice President of Strategy for the Orlando Magic. He is responsible for overall corporate strategy, including analytics and digital marketing. Mr Perez has led several of the Magic’s most significant strategic projects such as implementing the team’s data and analytics platform, deploying marketing automation, and re-launching the team’s mobile app. He originally joined the Magic in 2004, working on the team’s efforts to finance and build a new arena. He then joined Goldman Sachs as an investment banker before returning to the Magic in 2008.
Mr Perez has been a featured speaker, domestic and abroad, on the topic of analytics and digital marketing. He received his bachelor’s degree in finance from the University of Central Florida in 2005, and an MBA from the University of Florida in 2010.

Eric Reynolds

Eric Reynolds

Senior Vice President and Chief Marketing Officer

Eric Reynolds was named senior vice president and chief marketing officer of The Clorox Company in January 2015. As CMO, he has global responsibility for all marketing functions, including brand strategy and management, personnel staffing and development, consumer insights, advanced analytics, agency management, consumer promotion, digital capabilities, media planning and buying, commercial production, and graphic design.
Before assuming this role, Mr Reynolds held a number of positions within the company. Most recently, he was vice president – general manager, Europe, Middle East, Africa and Asia, overseeing Clorox’s growth and brand strategies in these regions. His previous assignments included general manager, Caribbean in the International Division and marketing director, U.S. Home Care. His career at Clorox began in 1998 as an associate marketing manager on the Brita® business. Prior to joining Clorox, Mr Reynolds spent five years working for General Mills in finance. He currently is a director of the Vesper Society, a social justice health access foundation, where he previously served as board chairman. A native of Minneapolis, Mr Reynolds holds a bachelor’s degree in English and economics from Saint Olaf College, and a master’s degree in business administration in marketing and strategy from the Kellogg School of Management at Northwestern University.

Ira Rubenstein

Ira Rubenstein

Chief Digital and Marketing Officer

As Senior Vice President and General Manager, PBS Digital, Ira Rubenstein leads all digital content and service efforts for PBS and its member stations and is strategically focused on continuing PBS’ digital evolution for new and existing media platforms in both the children’s and general audience space. 
Mr Rubenstein has more than 20 years of experience leading digital entertainment businesses. He joined PBS from mobile media company MeeMee Media where he was Chief Executive Officer and a member of the Board of Directors. Prior to that, he served as Executive Vice President, Digital Marketing for 20th Century Fox where he established the Digital Marketing organization and led the team behind ground breaking social and mobile campaigns for Prometheus, Chronicle, Rise of the Planet of the Apes, X-Men: First Class, and other major motion pictures.
Before joining Fox in 2011, Mr. Rubenstein was Executive Vice President of Marvel Entertainment’s Global Digital Media Group. During his tenure, he led strategic global digital initiatives related to websites, digital comics, games, digital video distribution, and launched the award-winning Marvel Digital Comics iPad app. Mr. Rubenstein joined Marvel after more than 12 years at Sony, most recently as Executive Vice President, Content Strategy and Acquisitions. In that position, Mr. Rubenstein led the organization’s acquisition of content for all Sony devices and negotiated global content deals with major networks, movie studios, game companies and music labels. While at Sony, he also developed worldwide digital marketing, product and distribution strategy for Sony Pictures, and oversaw the rapid growth of, which ultimately became a top 10 entertainment site. In addition, he led the establishment of Movielink, a first-of- its-kind online, video on-demand service, and managed the digital growth of the studio’s most important brands, including Wheel of Fortune, JEOPARDY! and Seinfeld. 
Mr. Rubenstein holds a B.A. in Management Science from the University of California, San Diego and has an M.F.A. from the Peter Stark Producing Program at the University of Southern California. He is a member of the Academy of Motion Pictures Arts and Sciences, the Academy of Television Arts and Sciences and the Producers Guild of America. In addition to awards for his work from Clio, Promax, Key Art, the Webby Awards, and others, Mr. Rubenstein has twice appeared on The Hollywood Reporter’s “Digital Power 50” list and has also been featured on the PGA’s “Digital 50” list, which recognizes new media innovators.

Richard Steele

Richard Steele


For over two decades, Richard Steele has advised CEOs, CMOs, and other senior leaders across industries on corporate strategy, transformation, and culture. At SYPartners, he’s led work across IBM globally, partnering with senior leaders to establish new strategies and tools to transform the way they work within the company and engage out in the world with customers, clients, and partners.
Previously, as a partner at Marakon Associates, Mr Steele advised clients across the consumer goods, media, and financial services sectors for companies such as Cadbury Schweppes and The Wall Street Journal. As a senior partner and head of the New York office at The Bridgespan Group, he worked in the social sector, tackling problems relating to education, technology, and global development for The Bill & Melinda Gates Foundation and The United Nations Foundation, among others.
Mr Steele  has written extensively on strategic management and the future of leadership and marketing for publications including in Harvard Business Review. He also teaches a course on leadership at the School of International & Public Affairs, Columbia University and serves on the board of The Atlantic Council. He studied at Durham University and has an MBA with distinction from INSEAD.

Gillian Tett

Gillian Tett

Chair, Editorial Board, and Editor-at-large, US
Financial Times

Gillian Tett is Chair, Editorial Board, and Editor-at-large, US at the Financial Times. She previously served as US Managing Editor, leading the Financial Times’ editorial operations in the region across all platforms. She writes weekly columns for the FT, covering a range of economic, financial, political and social issues throughout the globe. Ms Tett served as Assistant Editor, US Managing Editor from 2010 to 2012, and prior to this Assistant Editor responsible for the FT’s markets coverage. Other roles at the FT have included Capital Markets Editor, Deputy Editor of the Lex column, Tokyo Bureau Chief, Tokyo Correspondent, London-based economics reporter and a reporter in Russia and Brussels.

In 2014, she was named Columnist of the Year in the British Press Awards and also received the Royal Anthropological Institute Marsh Award. She is the author of The Silo Effect: Why Putting Everything In Its Place Isn't Such A Bright Idea (Simon & Schuster, 2015), New York Times bestseller Fool’s Gold: How Unrestrained Greed Corrupted a Dream, Shattered Global Markets and Unleashed a Catastrophe (Little Brown, UK and Simon and Schuster, US, 2009), and Saving the Sun: A Wall Street Gamble to Rescue Japan from Its Trillion Dollar Meltdown (Harper Collins, 2003). Before joining the FT in 1993, Ms Tett was awarded a PhD in Social Anthropology from Cambridge University, where she also earned her Bachelor’s degree.

Manjiry Tamhane

Manjiry Tamhane

Global CEO
Gain Theory

With over 20 years’ experience in the marketing effectiveness industry, Manjiry Tamhane is Global CEO at Gain Theory a global consultancy that partners with brands to maximise marketing value. The consultancy leverages data, analytics, technology and experience to help marketers faster, smarter business decisions.
Throughout her career - client side, Penhaligons and UK retailer Debenhams; and agency, Ohal and Gain Theory - Ms Tamhane's guiding principle has been to deliver actionable recommendations that maximize the benefit of marketing investment. To this effect, connecting data, insights and outcomes against KPIs via a high touch consultative approach is of paramount importance to her and has contributed to Gain Theory’s high client retention rate.
Ms Tamhane holds a bachelor’s degree from the London School of Economics and an MSc from the University of Warwick.  As an accomplished author and speaker, she has been an advocate in the industry for the importance of balancing magic and logic as well as the challenge and opportunities resulting from the Internet of Things. In 2016, she was a juror on the highly acclaimed Creative Data Award panel at Cannes Lions, 2016.

Steven Tristan Young

Steven Tristan Young

VP of Growth Marketing

Steven Tristan Young is vice president of growth marketing at Grubhub, the nation’s leading online and mobile food ordering company. In this role, he manages the company’s customer acquisition programs, leveraging diverse channels such as television, outdoor, search, display and lead generation. Previously, he held leadership positions at DIRECTV, American Express, Endurance International Group and Puma Sports. At American Express, Mr Young spearheaded the marketing efforts for the company’s flagship Black Card and Platinum Card portfolios. His breadth of marketing experience includes acquisition, brand marketing, analytics and hyper-local marketing. He received his bachelor’s degree from the Wharton School at the University of Pennsylvania.


Chair (1)

Matthew Garrahan

Matthew Garrahan

Global Media Editor
Financial Times

Matthew Garrahan is the Financial Times’s Global Media Editor, overseeing coverage of the media, marketing and entertainment industries. He is based in New York. He has a track record breaking news – his recent scoop on Apple’s $3bn purchase of Dr Dre’s Beats was widely followed around the world – and also specialises in long-form pieces, features and interviews. Mr Garrahan was previously the FT’s Los Angeles correspondent, covering Hollywood, digital media and the California economy. He has written extensively on the convergence of media and the web and has also covered the growth of companies such as Netflix and YouTube. He joined the FT in 1998, first working for, then as a sports business correspondent for the newspaper, reporting from the World Cup and Olympics, before taking on the leisure industries beat, reporting on gaming, hotels, restaurants and travel.

He won the Los Angeles Press Club prize for best news story in 2008 for a scoop on Metro-Goldwyn-Mayer and reached the finals of the 2010 Mirror Awards for excellence in media reporting for a piece on MySpace. In 2011, he won a Los Angeles Press Club prize for another feature on MGM, “Who killed James Bond?” and picked up another in 2013 for an investigation into the fall-out from Disney’s $4bn purchase of Marvel. Mr Garrahan is a graduate of University of Warwick, where he studied English and American literature.  Find him on Twitter at @MattGarrahan.

Agenda - 21st Sep

  • 8:00am
    Registration and Breakfast
  • 8:50am
    Welcome Remarks

    Matthew Garrahan, Global Media Editor, Financial Times

  • 9:00am
    Part I: The World
  • 9:00am
    FT View: A Global Economic and Political Outlook for 2016 and Beyond

    Gillian Tett, US Managing Editor, Financial Times

  • 9:15am
    Keynote Conversations: The Cost of Uncertainty in a Time of Flux

    Given the looming US election, the uncertain future of the EU, China’s economic slowdown, continuing instability in the Middle East, and the rise of populism around the world, the global economic and political outlook is far from clear. So how do you plan and prepare a forward-facing business and marketing strategy that will weather any storm? How can you use the digital environment to remain relevant to your consumers through a period of transition? And how do you ensure your brand thrives in uncertain times?

    Matthew Harrington, Global Chief Operating Officer, Edelman
    Dalia Abdel Kader, General Manager; Director, Marketing and Communications, Arab African International Bank
    Bessie Lee, CEO, WPP China

    Moderator: Gillian Tett, US Managing Editor, Financial Times

  • 10:10am
    Morning Break and Refreshments
  • 10:30am
    Panel: A Complex New World

    As marketers continue to move their money from traditional advertising to social and digital platforms, opportunities for increased engagement are plentiful. There are also opportunities to turn this engagement into actionable commerce for your business. But marketers must tread carefully –transparency and authenticity are crucial and consumers have a lot more power than before. So how do marketers navigate this complex new world?

    Vivek Bapat, Senior Vice President, Global Head of Marketing Strategy, SAP
    Suzy Deering, Chief Marketing Officer North America, eBay
    Hannah Grove, Executive Vice President and Chief Marketing Officer, State Street

    Moderator: Matthew Garrahan, Global Media Editor, Financial Times

  • 11:00am
    Panel: What Millennials Want

    Connecting with the next generation of smart savvy consumers is more than knowing what knowing what social media channels they are spending their time on, or where they are reading their news. Your story must resonate, be impactful and authentic. So what’s the secret to understanding digital natives? And what do they want from the brands they engage with?

    Lara Crystal, Co-founder and Co-CEO, Minibar
    Cory Haik, Chief Strategy Officer, Mic
    Steven Tristan Young, VP of Growth Marketing, GrubHub

    Moderator: Anna Nicolaou, US Media and Marketing Correspondent, Financial Times

  • 11:30am
    Interview: The Social Story

    In times of social change impact matters and the model for capitalism is evolving. In this session we will discuss how a company successfully created a business model that allowed for true social impact, as well as a thriving business.

    Neil Blumenthal, Co-founder and Co-CEO, Warby Parker

    Interviewer: Andrew Edgecliffe-Johnson, US News Editor, Financial Times

  • 11:30am
    Part II: The Company
  • 12:00pm
    Dialogue: The Lasting Brand Story

    Harnessing the power of your brand for social well-being or to solve a problem is one of the most impactful things a marketer can do. As well as positive brand positioning, it allows for engagement with your customer base on a new deeper level. In this session we will explore how you can use social media, data analytics and content marketing to create a positive long-lasting story for your brand.

    Carter Murray, CEO, FCB
    Eric Reynolds, Chief Marketing Officer, Clorox

    Moderator: Anna Nicolaou, US Media and Marketing Correspondent, Financial Times

  • 12:20pm
    Case Study: Tapping into the Zeitgeist

    The best brand campaigns are ones that inspire and connect with their consumers on a meaningful level. But timing is everything and ensuring that you are tapping into the zeitgeist is necessary to truly resonate. In a fast paced environment how can you ensure your campaign will hit the mark?

    Tom Noble, Head of Brand Communications, MINI

  • 12:35pm

    Luncheon Fireside Chat: The New Marketer
    Richard Steele, Principal, SYPartners

    Interviewer: Matthew Garrahan, Global Media Editor, Financial Times

    Sponsored by:


  • 2:00pm
    Panel: Where Head Meets Heart

    The marriage of data and creativity does not always come naturally. But any marketer worth their salt knows that in order to compete in today’s data-obsessed world, you must use data and analytics to help guide creative decisions. So how can you strike the right balance and ensure your marketing culture is one that not only embraces analytics but also an emotional strategy?

    Ian Akehurst, Vice President, Marketing Analytics & Media, KAYAK
    Jason Chebib, Vice President, Consumer Planning, North America, Diageo
    Manjiry Tamhane, Global CEO, Gain Theory

    Moderator: Matthew Garrahan, Global Media Editor, Financial Times

  • 2:30pm
    Part III: The individual
  • 2:30pm
    Case Study: The Fan Experience

    How stadiums and teams are leveraging technology, game innovations and design-thinking, to create an enriching next level fan experience.

    John Paul, Founder & CEO, VenueNext
    Anthony Perez, Executive Vice President, Strategy, Orlando Magic

  • 2:50pm
    Interview: The Social Storyteller

    Audiences have evolved beyond content consumers to become true content collaborators. How can you use this powerful connection to reach new audiences and now that you are in this together how do you ensure you stay true to your brand?

    Ira Rubenstein, Chief Digital and Marketing Officer, PBS

    Interviewer: Anna Nicolaou, US Media and Marketing Correspondent, Financial Times

  • 3:10pm
    Afternoon Break and Refreshments
  • 3:30pm
    Short Talk: The Maker Movement

    How brands can leverage the do-it-yourself movement for purposeful and meaningful collaboration

    Jonathan Perelman, Head of Digital Ventures, ICM Partners

  • 3:45pm
    Showcase: Tech Talks

    From wearables to VR to cognitive computing, this will be a showcase and discussion of the most cutting-edge technologies. How are they transforming the world? How can marketers leverage these new products? Which ones are here to stay and which are flash in the pan?                  

    The VR Brand Experience
    Dan LaCivita, CEO, Firstborn
    Adrian Parker, Vice President, Digital Marketing, The Patrón Spirits Company

    Wearable Connections
    Christina Mercando d'Avignon, Founder and CEO, Ringly

    Marketing in the Cognitive Era
    Melanie Butcher, Program Director, Commerce UX Design Studio, IBM Commerce
    Aimee Munsell, Director, Marketing, IBM Commerce

  • 4:45pm
    Closing Fireside Chat: The Mad Men Issue

    Challenging gender bias in advertising and media.

    Cindy Gallop, Founder, IfWeRanTheWorld/MakeLoveNotPorn

    Interviewer: Matthew Garrahan, Global Media Editor, Financial Times

  • 5:15pm
    Chair’s Wrap Up and Closing Remarks

Insights from Our Speakers

Ahead of this event, we sat down with a few of our speakers to discuss their views on the world of marketing. 


Why Attend?

  • Engage with highly curated content which tackles the biggest issues facing marketers
  • Participate in lively discussions and debates
  • Learn from some of the best marketing minds in the world
  • Network with top marketing thought-leaders
  • Be inspired by the most cutting-edge marketing case studies

Who Attends?

Chief Marketing Officers, Chief Executive Officers, Chief Information Officers, Chief Innovation Officers, Chief Creative Officers, Chief Communications Officers, Presidents, Founders/Co-Founders, SVPs/VPs/Directors and Heads of Marketing, Managing Directors and Principals. Attendees will gather from the following industry sectors including, but not limited to:

  • Energy
  • Healthcare
  • Pharmaceutical
  • Finance
  • Manufacturing
  • Technology
  • Media
  • Advertising and brand agencies
  • Consulting firms, including innovation and design-thinking organizations
  • Academia


American Express 
APCO Worldwide
Atlantic Records
Beacon Wealth Management
Big Blue Robot
BNY Mellon
Cotton Incorporated
Digital Luxury Group 
Discovery Network
Dollar Shave Club
Edge Electronics
Energy Intelligence
Exact Target
Future Foundation
Gilt Groupe
Giorgio Armani
Global Marketing Network
Goldman Sachs
Guggenheim Partners
Hearst Magazines International
Hilton Worldwide
International Journal of Innovation Science

Market Culture
Media Storm
MLB Advanced Media
Morgan Stanley
NYC Media Lab
One Public
Pitney Bowes Software
PPR America
PR Week
Proforma Brand Excellence
Ruder Finn
Silverback Social
Sony Pictures Entertainment
The Audience
The Economist
The Weather Company
Virgin Atlantic


Lead Sponsors (3)

Be at the forefront of what’s next—now

Only IBM combines business and marketing expertise with industry-leading solutions that use cognitive capabilities to help marketers uncover new levels of actionable insight, deliver powerful and personalized experiences that customers want and value, and discover innovative ideas that deliver a competitive edge.Find out more at where curiosity becomes confidence.

As market leader in enterprise application software, SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable approximately 310,000 business and public sector customers to operate profitably, adapt continuously, and grow sustainably.

Through its research and thought leadership, SAP capitalizes on the future, from machine learning and the internet of things to Blockchain, SAP is at the forefront of innovation and growth. For the latest insights about the digital economy that you can use today, download SAP’s Digitalist Magazine.

Gain Theory is a global marketing foresight consultancy that fuses data, analytics, technology solutions and consumer-insight capabilities. Combined with WPP’s intellectual capital in media and marketing we have a proven track record in giving Fortune 500 clients the power and confidence to make faster, smarter predictive business decisions.

Our people are passionate about making a difference by guiding clients through the maze of data, towards the nuggets of insight that can transform their business. Our work covers 30 regions in NA, LATAM, EMEA and APAC with offices in New York, London and Bangalore.

Luncheon Sponsor (1)

SYPartners is in the business of transformation—helping organizations, leaders, teams and individuals unleash greatness to make a positive impact. For more than 20 years, from offices in New York and San Francisco, we have served as trusted advisors to the world's most influential CEOs and social sector leaders, building systems of transformation designed around people in order to make change at scale. We also design products that equip leaders, teams, and individuals everywhere to be their best, and do their best work.Our clients include AARP, American Express, Bloomberg, Gannett, General Electric, IBM, Kaiser Permanente, Starbucks, and The Coca-Cola Company, among others.

Supporting Partners (3)

Econsultancy’s mission is to help our customers achieve excellence in digital business, marketing and ecommerce through research, training and events. Econsultancy is used by more than 600,000 professionals every month, and has offices in New York, London and Singapore.

Our subscribers have access to research, market data, best practice guides, case studies and elearning – all focused on helping individuals and enterprises get better at digital.

The subscription offering is supported by digital transformation services which include capability programs, training courses, skills assessments and audits. We train and develop thousands of professionals each year as well as hosting events and networking that bring the Econsultancy community together around the world. 

The Content Council is the premier non-profit organization representing content marketers globally. As the definitive resource for content marketing insights and thought leadership, we are focused on promoting the growth and vitality of this dynamic marketing discipline. We are also an excellent resource for connecting brand marketers with the best content agency to meet their specific needs.  Through creativity and strategy, our members build content programs that deliver results.

Founded in 1985, the Legal Marketing Association (LMA) is the universal voice of the legal marketing and business development profession, a community that brings together CMOs through entry-level specialists from firms of all sizes, consultants and vendors, lawyers, marketers from other professions and marketing students to share their collective knowledge. LMA has 19 chapters and 26 city groups across the U.S. and Canada, and its more than 3,500 members hail from 48 U.S. states and 15 countries. More than 80 percent of the largest 250 U.S. law firms employ an LMA member. Members at every stage in their career development benefit from participating in LMA’s array of programs and services. For more information, visit


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