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FT Innovate Latin America 2016

Tecnología móvil, innovación y colaboración

Bogota |  - 
Speakers include:
David Luna Sánchez

David Luna Sánchez

Minister of Information and Communications Technologies, Colombia

Yaneth  Giha

Yaneth Giha

Director, Colciencias

Simón Gaviria Muñoz

Simón Gaviria Muñoz

National Planning Office, Colombia


Para obtener información en español, por favor ver más abajo.

How to grow your market share and profits through product and service innovation

As the Latin American middle class continues to expand, so does its appetite for innovation. At FT Innovate Latin America 2016 you will hear how the best-known Latin American companies, international brands, and the most exciting newcomers are harnessing mobile-led tech, innovation and collaboration to reach this burgeoning demographic - and delivering the exciting new products and services it wants.

The conference will be simultaneously translated.

Against the backdrop of an expanding middle class in Latin America, and the rapid proliferation of smart phones and devices across the region, FT Innovate Latin America 2016 will bring together the best-known multilatinas, international  brands and the most exciting start-ups to reveal how they are harnessing mobile-led tech and innovation to disrupt existing markets and crack new ones.

It will showcase some of the most exciting innovation stories from across the region, and reveal the ‘nuts and bolts’ of innovation implementation within both a corporate and a public sector setting.

Whilst discussion will take place around this year’s centerpiece theme of mobile-led tech, innovation and collaboration, FT Innovate Latin America 2016 will continue to bring you the latest answers to the question ‘how do I make my company more innovative?’.

Reserve your seat today and join attendees from the following companies:  
3M Colombia, Accenture Colombia, Allianz, AXA, Baker & McKenzie, Banco AV Villas, BBVA, BCD Travel, Chubb de Colombia, Color Cacao, Groupo Argos, Facebook, Omega Energy, Oracle Colombia, QBE Colombia, RCN Television, RCN TV, Roche Colombia, RSA Seguros Colombia, RTI, Saeta, Searca, Semana, Sika Colombia, Solunion Colombia, Spencer Stuart Bogota, SPIA, TCS Colombia, Tecpetrol Colombia, TelePacifico, Terpel, Total Colombia, Unilever Middle Americas, Weg Colombia and many more...

fallback Add to my Calendar 03/08/2016 08:30:0003/09/2016 12:40:00trueFT Innovate Latin America 2016Para obtener información en español, por favor ver más abajo.How to grow your market share and profits through product and service innovationAs the Latin American middle class continues to expand, so does its appetite for innovation. At FT Innovate Latin America 2016 you will hear how the best-known Latin American companies, international brands, and the most exciting newcomers are harnessing mobile-led tech, innovation and collaboration to reach this burgeoning demographic - and delivering the exciting new products and services it wants.The conference will be simultaneously translated.Against the backdrop of an expanding middle class in Latin America, and the rapid proliferation of smart phones and devices across the region, FT Innovate Latin America 2016 will bring together the best-known multilatinas, international  brands and the most exciting start-ups to reveal how they are harnessing mobile-led tech and innovation to disrupt existing markets and crack new ones.It will showcase some of the most exciting innovation stories from across the region, and reveal the ‘nuts and bolts’ of innovation implementation within both a corporate and a public sector setting.Whilst discussion will take place around this year’s centerpiece theme of mobile-led tech, innovation and collaboration, FT Innovate Latin America 2016 will continue to bring you the latest answers to the question ‘how do I make my company more innovative?’.Reserve your seat today and join attendees from the following companies:  3M Colombia, Accenture Colombia, Allianz, AXA, Baker & McKenzie, Banco AV Villas, BBVA, BCD Travel, Chubb de Colombia, Color Cacao, Groupo Argos, Facebook, Omega Energy, Oracle Colombia, QBE Colombia, RCN Television, RCN TV, Roche Colombia, RSA Seguros Colombia, RTI, Saeta, Searca, Semana, Sika Colombia, Solunion Colombia, Spencer Stuart Bogota, SPIA, TCS Colombia, Tecpetrol Colombia, TelePacifico, Terpel, Total Colombia, Unilever Middle Americas, Weg Colombia and many more...FT-Innovate-Latin-America-20164a56ec097c415c87febefd9cd57ed5f0MM/DD/YYYY

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Speakers (31)

David Luna Sánchez

David Luna Sánchez

Minister of Information and Communications Technologies, Colombia

David Luna Sánchez is Colombia’s Minister of Information and Communications Technologies. Building on his extensive career in the public sector, in which he has occupied positions such as Deputy Minister of Labor Relations and Presidential Advisor for Regions, Mr Luna has developed an action plan to use ICT as a tool for communities, particularly those at lower incomes and located in rural areas of the country. The ‘Plan Vive Digital para la gente’ – the public policy for the ICT sector led by Minister Luna -- focuses on the generation of new jobs, supporting entrepreneurship, developing e-government and improving quality of life in both cities and rural regions, using technology as the principal ally. Mr Luna has a Law degree from El Rosario University (Colombia), a specialization in Administrative Law from Externado University, and a Master’s in Government and Public Policy from Externado University and Columbia University in the US. In addition to holding public office, Mr Luna has been President of the Colombia Chapter of Globe International Organization, professor at several universities, and the author of the book Punto de partida: Nueve propuestas para el Gobierno de Bogotá.

Yaneth  Giha

Yaneth Giha

Director, Colciencias

Yaneth Giha was appointed Director of Colciencias, the Administrative Department of Science, Technology and Innovation, with the challenge of integrating scientific knowledge, technological development and innovation, in order to contribute to the social, economic and cultural development of Colombia, and position it as one of the regional leaders in this area. With over 10 years of experience in public service, she has held positions requiring high-end leadership and managerial skills, serving the country's development. Other positions she has held include Innovation Director at the Bogotá Chamber of Commerce and Director General of the Leadership and Management Center, where she led new business opportunities. In 2006, she was Post-Conflict Director for the Ideas for Peace (Ideas para la Paz) Foundation. Ms Giha has a degree in Economics from Universidad de Los Andes, with a specialization in Conflict Resolution, and a Master’s in Political Studies from Javeriana University. She obtained a Master's degree in War Studies from King's College, London.

Simón Gaviria Muñoz

Simón Gaviria Muñoz

National Planning Office, Colombia

Simón Gaviria Muñoz​​​​ is Director of Colombia’s National Planning Office. He has also served as a head of the Colombian Liberal Party. He was elected as a member of the Chamber of Representatives of Colombia for two consecutive terms. In his early career, he worked as a financial analyst at JP Morgan Chase Corporate Finance in New York. Mr Gaviria is an Economics graduate from the University of Pennsylvania, with an emphasis in Mathematics, Econometrics and Political Sciences, and an award-winning thesis on pension reform.

Amanda Barkus

Amanda Barkus

Head of IT Strategy and Delivery Operations, Software Engineering Division

Amanda Barkus is the Head of IT Strategy and Delivery Operations for the Software Engineering division of MetLife. She has 17 years of experience building technology solutions for financial services in the US and Latin America. Ms Barkus started her career in New York City working for Tibco, where she did middleware and market data implementations for investment banking firms. She later moved to Thomson Reuters where she was as a consultant on foreign exchange and equities trading technology. In 2004, she joined HSBC’s investment bank and spent 11 years in a variety of roles, including Head of Software Development for HSBC Mexico, IT Head of US Transformation Programs, and Chief of Staff to the CIO of the Americas.

Christian Glauser Benz

Christian Glauser Benz

Vice President, Head of Global Strategy & Innovation
Oppenheim Architecture

Christian Glauser Benz serves as Vice President at Oppenheim Architecture, where he oversees the the implementation of the firm's global strategy and innovative efforts. He is also responsible for Oppenheim’s real estate consultancy platform, a turnkey service for the luxury residential, retail, commercial/interior and hospitality sectors. Building on the firm’s track record designing high profile luxury projects around the world, Oppenheim’s consultancy provides investors around the world with pre-development feasibility studies, real estate investment advisory, and architectural design solutions. Clients include investors, family offices, UHNWI, capital groups, luxury hotel brand operators and institutional groups. Prior to joining Oppenheim Architecture, Mr Benz was a Vice President at Jones Lang LaSalle, a Fortune 500 real estate company, overseeing the firm’s luxury hospitality developments for the West Coast and Hawaii. Mr Benz began his career collaborating with famed architects Cesar Pelli in New York and Frank Gehry in Los Angeles. He was a part of the design team for the new Novartis global headquarters in Basel, Switzerland, the Science Library at Princeton University, the Goldman Sachs headquarters in New York, and the Museum of Tolerance in Jerusalem. He holds a graduate degree in Architecture from Columbia University and a Master’s in Finance from the University of Geneva.

Jaime Bueno Miranda

Jaime Bueno Miranda

Presidential Advisor on Competitiveness and Innovation

Jaime Bueno Miranda is currently an Advisor to the President of Colombia on Competitiveness and Innovation. His career began in the Banking Association of Colombia’s Department of Economic Analysis. He then joined the Finance Ministry, as Deputy Chief and then Chief of the Minister’s Economic Advisory Office. Later, he was appointed Director General of National Revenue. After completing his studies at Harvard University, Mr Bueno moved into the private sector with the consulting firm Deloitte, of which he was Colombia president for several years. He then joined KPMG as Colombia president, a responsibility he held for 23 years. After this, for six years, he acted as an external advisor of KPMG and led the Colombia ACI Global Initiative Advisory Board. Mr Bueno has also served in the Private Competitiveness Council (CPC), the National Association of Colombia (ANDI), the Colombian Institute of Administration (INCOLDA), the North American Business Council, the Colombo-American Chamber of Commerce, and the Chamber of Commerce of Bogotá. He has also been a Professor of Economics and Public Finance at Universidad de los Andes and Javeriana University. He has co-edited books on tax and board matters, and has written opinion columns for the newspaper El Tiempo. Mr Bueno has an Economics degree from Javeriana University, a Master's in Economics from Syracuse University in the US, and a Master’s in Public Finance from Harvard.

Michelangelo  Cestari

Michelangelo Cestari

Gustu Gastronomía

Michelangelo Cestari began his culinary career at an early age at CEGA, the Gastronomic Studies Center of Caracas in Venezuela, then progressed rapidly to serve in some of the most renowned kitchens across Europe. Mugaritz in San Sebastian, Le Manoir aux Quat’ Saisons in Oxford, Au-Crocodile in Strasbourg, and Geranium and Relæ in Copenhagen were his main influences. Mr Cestari arrived in La Paz in 2012 to become responsible, together with his partner Kamilla Seidler, for Claus Meyer’s ambitious dream of boosting Bolivia as a gastronomic landmark. Among his achievements is the establishment of Gustu Gastronomía S.A., a small conglomerate of culinary and gastronomic commercial activities focused on CSR policies. Gustu Gastronomía owns the fine dining restaurant Gustu, the cocktail bar and lounge GustuBar, and bakery, pastry and delicatessen group GustuDeli. Mr Cestari was also involved in establishing the canteens and food schools’ chain Manq’a, the street food tour Suma Phayata, and the gastronomic and culinary event Tambo.

Dayra Chiu

Dayra Chiu

Women Who Code

Dayra Chiu believes technology can positively impact people’s lives. She gets involved with transformative projects and the people that lead them. At Women Who Code, she is working with an amazing team in Mexico City who inspire women to connect and create technology.

Sergio Colmenares

Sergio Colmenares

Head of Innovation
Tejar san Gerardo

Sergio Colmenares’ main goal is to seek out people with innovative ideas and generate co-financing projects with national entities in order to create long-term solutions and development for his region. After studying industrial engineering at Universidad Libre Seccional Cucuta in Colombia, he traveled through several countries in Europe, including Spain, Greece, Germany and Denmark, and in the Americas, mainly the US and Brazil. He visited innovative companies in construction materials, the metallurgical industry, brewing, motorcycles, auto assembly, and technology solutions. This led him to think about innovations that he could bring about in the company his father founded in 1989, Tejar San Gerardo SAS. Mr Colmenares thought about the different uses that could be made of the raw material he worked with -- clay, a material abundantly available in the city of Cucuta but unique because of its properties. He began to develop different applications for this material, including cosmetics, and treatment filters for water, grease, oil, and other substances. While carrying out his role as innovation leader at Tejar San Gerardo, Mr Colmenares also works as innovation projects coordinator at Simon Bolivar University.

Julián  Domínguez

Julián Domínguez

Executive President
Confederation of Colombian Chambers of Commerce

Julián Domínguez is a Colombian lawyer with extensive experience in private law and financial matters, as well as business management and guild leadership. He has also been a consultant and member of important boards, including, currently, the Colombian Stock Exchange Board and Leasing Bancoldex. Additionally, he oversees the Investment Fund for Peace, is a member of the Advisory Council of Colciencias, serves as Executive President of the Confederation of Colombian Chambers of Commerce (Confecámaras), and is a columnist for several Colombian newspapers, such as El País and Portafolio.

Serge  Elkiner

Serge Elkiner


Serge Elkiner is Co-founder and CEO of YellowPepper, an innovative company that provides mobile-banking and payment solutions across Latin America. Under Mr Elkiner’s leadership, YellowPepper is revolutionizing the banking and payments industry, forging partnerships with major banks, financial institutions and business enterprises to make mobile payments a reality. YellowPepper currently provides financial services to more than 5 million monthly users across the region. Building on its success in Latin America, Mr Elkiner moved the company’s headquarters to Miami in 2012. The company recently raised a $15 million Series C venture round, bringing total funding to $33 million. Overall efforts now support the sharpening of the company’s focus on the mobile payments industry with the launch of its latest product, Yepex. Mr Elkiner was also Co-founder and CEO of CorQuest Medical, a company that specializes in developing medical equipment and technologies to facilitate minimally invasive cardiac surgical procedures. This company was sold to Cardio3 BioSciences, a publicly traded Belgian company, in 2014. Prior to YellowPepper, Mr Elkiner served as Vice President of Business Development at HelloTech Technologies, an Israeli firm providing remote monitoring and mobile payment solutions for vending machines. He has a Bachelor of Science in Accounting from Boston University.

Giovanna Erazo

Giovanna Erazo

Andean Hub HR Director
Johnson & Johnson
Jorge  Familiar

Jorge Familiar

Vice President, Latin America and Caribbean
World Bank

Jorge Familiar has been the World Bank’s Vice President for Latin America and the Caribbean since May 2014. A Mexican national, Mr Familiar is the first Latin American to be appointed to that position in the last 30 years. He leads relations with 31 Latin American and Caribbean countries through a portfolio of ongoing projects, technical assistance and grants worth more than $30 billion. Traditionally, the region has represented slightly above 30 per cent of total lending by the International Bank for Reconstruction and Development (IBRD) —the Group window for middle -income countries. Previously, Mr Familiar devoted his efforts to financial inclusion as CEO of Mexico’s Instituto del Fondo Nacional para el Consumo de los Trabajadores (Instituto FONACOT), a public financial institution with more than one million clients and a loan portfolio of more than $1 billion, which grants consumer loans to workers, guarantees their access to finance, and fosters financial literacy.

Fernando Flores

Fernando Flores

Founder, Pluralistic Networks
Former President, National Innovation Council for Competitiveness, Chile

Entrepreneur, pioneer of workflow software, owner of numerous patents on the action/language approach to software design, author of many books and articles, and cited in over 4,000 publications, Fernando Flores is regarded as a world class expert on how people work together to get things done. Dr Flores’ management breakthroughs led to the establishment of Logonet, an educational corporation; Action Technologies, a software corporation; Business Design Associates, an international consulting company; and Pluralistic Networks, a company that develops leadership and communication abilities in virtual business teams using multi-player online games. He is the co-author with Terry Winograd of Understanding Computers and Cognition, A New Foundation for Design, named Best Information Science Book of 1987 by the American Society for Information Science, and recognized by Byte Magazine as one of the all-time 20 most influential books on Information Technology. Other books include Disclosing New Worlds: Entrepreneurship, Democratic Action and the Cultivation of Solidarity, co-authored with Hubert Dreyfus and Charles Spinosa; and Building Trust, co-authored with Robert Solomon. Dr Flores, a Cabinet minister in the Allende government in the 1970s, later served as a Senator in Chile, and also as President of the Chilean National Innovation Council for Competitiveness. Currently he spends a significant amount of his time working with colleagues in California who are focused on developing learning tools and environments that will enable people to cultivate and thrive in pluralistic networks.

Giberto  García

Giberto García

Director, Technology Office

Gilberto García has been a CEMEX executive for 25 years and has served in many different roles in the company’s worldwide operations. Mr García currently leads CEMEX’s digital innovation as Director of the Technology Office. He is currently the driving force behind Shift, a business social networking platform that empowers employees in all CEMEX operations worldwide to interact, share best practices and promote innovation through collaboration. Under his leadership, CEMEX won a Forrester Groundswell award for the best employee management collaboration system; the Management Innovation Exchange for innovating and changing the way the company works; the SuperNova Award in the Future of Work Category; and most recently the Manufacturing Leadership Award as the Most Innovative Company of the Year. Gartner, the Huffington Post, Computer World, MIT Technology Review, Information Week, the Economist Intelligence Unit and Forbes, as well as IBM’s Lotusphere, have all recognized Mr García’s innovation efforts. His previous responsibilities at CEMEX include Strategic Planning and Concrete Operations in Panama, and Processes, Operations and Information Technology in Poland, Austria, Croatia, Latvia and Hungary.

Juliana Gómez Peláez

Juliana Gómez Peláez

Director for Foreign Direct Investment

Juliana Gómez Peláez has been Director for Foreign Direct Investment at ProColombia since 2010. ProColombia is an organization responsible for the commercial promotion of Colombia as a destination for foreign direct investment and foreign tourism and as a vendor of non-traditional goods and services. Close to 300 projects with estimated investments of US$5 billion, in sectors ranging from IT/BPO, tourism infrastructure, private equity, manufacturing, mining and agribusiness, have been supported by ProColombia between 2009 and 2015. Ms Gómez began working at ProColombia (formerly Proexport) in 2004 as an Exports Specialist to help Colombian SMEs become international players. She has a Bachelor’s degree in Business Administration and a Master's in Marketing and Distribution Channels from the Universidad Eafit in Medellin. 

Laura  González-Estéfani

Laura González-Estéfani

Director of Partnerships
Facebook Latin America

Laura González-Estéfani is the Partnerships Director for Latin America at Facebook. In this role, she helps build strategic partnerships around the mobile ecosystem by working closely on innovative projects with carriers, mobile manufacturers, developers, entrepreneurs and other organizations. Ms González-Estéfani joined Facebook in 2009. Prior to Facebook, she held roles at eBay, Siemens and Ogilvy Group, and co-founded in 2000.

Sonja  Hyland

Sonja Hyland

Ambassador of Ireland
Embassy of Ireland, Mexico

Sonja Hyland is a career diplomat who has served since 2013 as Ambassador of Ireland to Mexico, with concurrent accreditation to El Salvador, Cuba, Colombia, Costa Rica, Nicaragua, Peru and Venezuela. She previously served as Director for Trade Promotion in the Department of Foreign Affairs and Trade in Dublin, and as Deputy Director for Multilateral Affairs and Irish representative on the Executive Boards of the United Nations Development Program (UNDP), the United Nations Office for Project Services (UNOPS), and the United Nations Population Fund (UNFPA). Her previous posts have included Deputy Head of Mission at the Embassy of Ireland in Madrid, Deputy Head of Mission at the Embassy of Ireland in Stockholm, and First Secretary at Ireland’s Permanent Mission to the European Union in Brussels.

Noora Laitio

Noora Laitio

CEO and Co-founder
WellEdu Fennica

Noora Laitio is the Co-Founder and CEO of WellEdu Fennica, founded to curate and package the best aspects of the world-leading Finnish Early Childhood Education and Teacher Training systems onto a scalable and easy-to-implement platform, making the top content and methodology from Finland available to thousands of educators and families around the world effectively and economically. Ms Laitio is an expert in impact investments in emerging markets and has 15 years of professional experience in corporate and development finance at IFC (World Bank), the European Investment Bank and the private sector in top investment banks and industry. A certified advisor in corporate finance, she has advised the European Commission, the World Economic Forum, emerging markets private equity funds and the Cambridge University Institute for Sustainability Leadership on the nexus of finance and sustainability.

José Luis Londoño Fernández

José Luis Londoño Fernández

Deputy for Industrial Property
Superintendence of Industry and Commerce, Colombia

José Luis Londoño Fernández was appointed Deputy for Industrial Property matters by the Superintendent of Industry and Commerce in October 2010. His main achievement has been to make the Colombian Patent Office the second fastest in the world in terms of patent approvals. Mr Londoño started his journey through the IP world as a Trademark Examiner at the Industry and Commerce Supervisory Authority. He then became a Senior Associate at law firm Olarte Raisbeck, where he was in charge of Trademark Prosecution, and litigation regarding IP Infringement, unfair competition and antitrust. Before his current role, he worked as an in-house attorney for IP at the National Federation of Coffee Growers, where he managed the Federation’s worldwide IP portfolio, including the well-known trademarks Juan Valdez and Colombian Coffee. Mr Londoño has been a Member of the Colombian IP Association (ACPI). He is also a Professor at the Externado University of Colombia, in the IP postgraduate course, where he lectures in Distinctive Signs and Denominations of Origin.

Gustavo López Padilla

Gustavo López Padilla

Founder and CEO

Gustavo López Padilla is a software executive with a track record in building, running and growing early-stage startups. He is currently the founding CEO of VoxFeed, a Mexico-based company that lets brands communicate with their audience through the help of influencers. Mr López’s passions include sales, business development, team building and fundraising. When evaluating new projects, he looks for the combination of disruptive innovation and an exponentially growing market. He considers human capital as the main driver of innovation.

Jesus Madrazo

Jesus Madrazo

Vice President, Corporate Engagement

Jesus Madrazo is Vice President of Corporate Engagement at Monsanto Company, a leading global provider of technology-based solutions and agricultural products that help farmers have better harvests while using water and other important resources more efficiently. In his current role, Mr Madrazo is responsible for leading the company’s Global Marketing, Communications Stakeholder Engagement, Sustainability, Partnerships and Issues Management teams. He reports to Monsanto’s President and Chief Operating Officer. Over his career at Monsanto, Mr Madrazo has held leadership roles at a variety of the company’s businesses, including operations for Central America, Caribbean and Andean Countries, based in Colombia; Latin America North operations, based in Mexico City; and International Business, including Monsanto’s business operations in Latin America, Europe, Africa, India, South East Asia and Canada. He joined Monsanto as Legal Director for Latin America North in 1999, and since 2009 has been based in St Louis, Missouri. He currently serves on the Board of Directors for the Monsanto Fund, the Guardian Angel Settlement Association, the United Way Multicultural Leadership Society of St Louis, and the Global Harvest Initiative, which he chaired in 2014. Prior to joining Monsanto, Mr Madrazo worked as a legal counsel and lecturer in Mexico and the US. His professional experience includes Banamex and the National Law Center for Inter-American Free Trade. Mr Madrazo holds a legal degree from the Instituto Tecnologico y de Estudios Superiores de Monterrey, Mexico, post-legal degrees from the National Autonomous University of Mexico and the University of Arizona, and an MBA from the Cardiff Business School in the UK.

Adriana Noreña

Adriana Noreña

Vice President Spanish Speaking LATAM

Adriana Noreña is Vice President for Spanish Speaking Latin America at Google and has been leading the region since 2011, based in São Paulo. Prior to that she was Country Director for Google Argentina from 2009 to 2012, and Sales and Online Operations Director, first for Brazil and then for Latin America. Before joining Google, she was Marketing and Business Development Director at Avaya and Strategic and Finance Planning Manager at Elma Chips (PepsiCo). She is also the Founder of a cosmetic products company. She holds a degree in Business Administration from Universidad Icesi (Colombia), an MBA from Babson College (USA) and a Master’s degree in Management of Technology from the Massachusetts Institute of Technology (USA). She currently serves as a member of MIT Sloan Latin America Office’s Advisory Council.

Catalina Ortiz Lalinde

Catalina Ortiz Lalinde

Innovation and Entrepreneurship Consultant

Catalina Ortiz Lalinde is an Angel investor and entrepreneur, with more than 15 years’ experience starting and growing organizations in the public, private and social sectors. She is the founding manager of iNNpulsa Colombia. Ms Ortiz holds a Law degree from the Universidad de los Andes in Bogotá, and a Master’s degree in Public Administration from the Harvard Kennedy School.

Dairo Ortiz

Dairo Ortiz

Senior Product Manager, IT & Data Centers, Latin America
BT Global Services

Dairo Ortiz is a highly skilled electronics engineer focused on Data Center infrastructure design, implementation and operation, as well as Data Center service catalogue planning and selling. He is currently responsible for British Telecom’s regional Data Center and IT portfolio and operations across Latin America (22 countries). He had previously led the design and deployment of three Data Centers in Colombia (Tier IV, Tier III, Tier II), and was in charge of the operation of up to seven Data Centers across Latin America, Mr Ortiz completed postgraduate studies in Telecommunication Companies Management.

Daniel Quintero

Daniel Quintero

iNNpulsa Colombia

Daniel Quintero has a long track record as an entrepreneur and innovator in the IT sector. In March 2015, he launched, as CEO, iNNpulsa Colombia, the government agency for the support of productivity, entrepreneurship and innovation. Mr Quintero is also a renowned peace activist in Colombia. He has a degree in Electronics Engineering from the University of Antioquia and an MBA from Boston University. He has also completed studies in Finance at the Universidad de los Andes, Public Finance Administration at Harvard University, and Government and Public Administration at the Javeriana University.

Alex Rudnicki

Alex Rudnicki

Vice President, Sales, Latin America

Alex Rudnicki serves as Vice President, Sales for Latin America at idomoo, a company specializing in the mass creation of personalized videos. Prior to that, Mr Rudnicki was founder of BD4HiTech, a company focused on outsourcing sales and business development functions for small companies. He also served as Assistant Vice President Sales at TTI Telecom, a company specializing in provisioning OSS solutions to telecom operators. His main role was to develop sales in TTI’s largest account, as well as to engage with partners to increase TTI’s reach in the European market. Prior to joining TTI, Mr Rudnicki served as Vice President, Business Development at Trivnet, a developer of m-commerce solutions. Before joining Trivnet, he acted in various business development and sales roles in Unipier and Mobilitec, accomplishing their first significant sales, as well as establishing joint agreements with major system integrators, OEMs and other partners. He also served in business development and strategy consulting positions in his own company and in Shaldor. Mr Rudnicki earned an MBA from Rotterdam School of Management in the Netherlands and a BA in Economics and Computer Sciences from Bar-Ilan University.

Mauricio  Rodríguez

Mauricio Rodríguez

Advisor to President Santos and Mayor Peñalosa
Former Ambassador of Colombia to UK

Mauricio Rodríguez is a former Colombian ambassador to the UK, founder and Editor of Portafolio (for 14 years), former President of CESA Business School, Advisor to Colombian President Juan Manuel Santos and Bogotá Mayor Enrique Peñalosa, Director of the radio programme Líderes RCN, Professor of Leadership at Universidad de Los Andes and Externado University, and author of seven books about management and leadership.

Camilo  Rueda

Camilo Rueda

Dafiti Colombia

Camilo Rueda became CEO in March 2015 with the goal of transforming Dafiti Colombia from a “startup” to a mature company that seeks to “revolutionize the way people in Latin America purchase fashion and sports, through a unique and extensive online portfolio.”  Before Dafiti, Mr Rueda worked at global consultancy firm McKinsey & Company – serving five years in the Atlanta, US office and two years in the Bogotá office where he reached the level of Associate Principal and led the operations practice in Colombia. Mr Rueda began his professional career in the US Navy, where he served a total of seven years as a submarine officer, deep submergence vehicle pilot and scuba diver.

Mike Shoemaker

Mike Shoemaker

General Manager
Uber, Central and South America

Mike Shoemaker is the General Manager for Uber in Central and South America. Previously, he was Managing Director and Co-Founder of, Colombia’s and Latin America’s
fastest growing e-commerce company. Formerly, Mr Shoemaker was Chief of Andean Ventures, International Business Developer for Vialux and Manager of Global Alliances for PDI
Ninth House (a Korn / Ferry company).

Alexander Torrenegra

Alexander Torrenegra

Bunny Inc

Alexander Torrenegra started his first business at age 14 in Bogotá, with the objective of buying his first computer. After migrating to the US, he co-founded Voice123 with Tania Zapata. Voice123 grew to become the largest marketplace for voiceover talent. Mr Torrenegra and Ms Zapata also founded Torrenegra Labs, an incubator that was named one of the top immigrant-owned startups in the US by Forbes Magazine. Via Torrenegra Labs, the partners have co-founded and invested in several successful tech companies, including WeHostels and VivaReal. In 2012, Mr Torrenegra co-founded Bunny Inc, a one-stop shop for professional services that can be delivered online. The aim is to identify the best available professionals on the planet, and enable humankind to reach its full potential. Also in 2012, he was honored on MIT’s Technology Review TR35 list as Top Colombian Innovator of the Year. In 2013, he was recognized as a High-Impact Entrepreneur by Endeavor, and in 2015 as a Young Global Leader by the World Economic Forum.


Co-Chairs (2)

John Paul Rathbone

John Paul Rathbone

Latin America Editor
Financial Times

John Paul Rathbone was appointed Latin America Editor in April 2010, having previously edited the FT's Lex column. He joined the FT in 2008 from Breaking Views, where he was a financial commentator for several years and founding correspondent. Prior to that, he worked at Reuters and the World Bank. Mr Rathbone is a graduate of Oxford University, where he read Anthropology, and Columbia University, where he earned a Master's in Economics. He became a senior member of St Antony’s College, Oxford, in 2006. He is the author of The Sugar King of Havana: the rise and fall of Julio Lobo, Cuba's last tycoon.

Jude Webber

Jude Webber

Mexico and Central America Correspondent
Financial Times

Jude Webber is the Mexico and Central America correspondent for the Financial Times, covering the Central America region. She is based in Mexico City. Previously, Ms Webber spent six years as the FT’s Buenos Aires-based correspondent, covering Argentina, Chile, Uruguay and Paraguay. Prior to joining the FT, she worked for 15 years at Reuters news agency in a variety of foreign postings, including Peru Bureau Chief and as a reporter in Rome, Madrid, London and Dublin. Ms Webber has also written for the Economist, Miami Herald and the Independent. She studied Modern Languages at Oxford University and has been based in Latin America since 2000.

Información del Evento en Español


Cómo aumentar la participación de mercado y las ganancias mediante la innovación de productos y servicios

A medida que las clases medias latinoamericanas continúan su expansión, también lo hace el apetito por la innovación. En FT Innovate Latin America 2016 se enterará de cómo las empresas más conocidas de Latinoamérica, las marcas internacionales y los más interesantes actores emergentes están sacando provecho de la tecnología móvil, la innovación y la colaboración para llegar a este creciente segmento de consumidores, y suministrarle los nuevos y emocionantes productos y servicios que desean.

La conferencia contará con interpretación simultánea.

Porqué asistir a?

  • Descubrir técnicas de innovación aplicables al mercado de América Latina.
  • Entender los pasos prácticos que su compañía debe tomar para hacer realidad la innovación.
  • Descubrir cómo contratar los mejores talentos del milenio ¡y no dejar que se marchen!
  • Dejarse inspirar, informar y energizar por algunos de los mejores innovadores en la industria.
  • Escuchar cómo las compañías jóvenes más osadas están sacando provecho de la tecnología móvil y de la innovación para crecer.


8:30am     Acreditación.

Té y café para establecer contactos

9:15am     Comentarios de apertura del Coordinador

9:20am     Palabras de apertura del Ministerio

9:45am     Charla y entrevista con el principal orador corporativo

10:15am    Panel de Líderes de la Innovación: Convertir en realidad la innovación en toda la región

11:15am    Receso de té y café para establecer contactos

11:30am    Palabras del Ministro

11:45am    Charla principal corporativa

12:00pm    Grande versus Pequeño: ¿quiénes innovan mejor?

12:15pm    El intercambio de innovación: ¿Cómo trabajan juntas las compañías pequeñas y grandes?

12:30pm    La economía de las aplicaciones en América Latina

12:45pm    Una fuerza laboral en colaboración: Aumentar el retorno a la inversión conectando la fuerza laboral mediante tecnología innovadora

1:00pm      Almuerzo buffet para establecer contactos

2:30pm     Organizarse para el éxito. El Panel de Estrategia de Innovación Conectar la innovacíon a la estragegia empresarial

3:00pm     Palabras del Ministro

3:15pm     Seguridad: estrategia de mejores prácticas para proteger sus datos móviles

3:30pm    Receso de té y café para establecer contactos

4:00pm     La Caja de Herramientas de la Innovación

Las organizaciones latinoamericanas están concentrando más esfuerzos y recursos en el desarrollo de capacidades de innovación internas y en la adquisición de las herramientas necesarias para generar una cultura dentro de toda la empresa que adopte verdaderamente el concepto de “fracasar para triunfar”. Esta mesa redonda y práctica sobre herramientas útiles le proveerá elementos concretos para poner en funcionamiento de inmediato a fin de ayudar a su compañía a avanzar hacia el descubrimiento de su próximo gran hallazgo.

5:15pm     Palabras de cierre del orador principal
El lenguaje del liderazgo: Cómo las palabras hacen que las cosas sucedan

5:45pm     Palabras de cierre del Coordinador seguidas un cóctel


08:30am    Té y café para establecer contactos

09:00am   Comentarios de apertura de la Coordinadora

09:10am    Palabras de apertura del orador principal
                Yaneth Giha, Director, Colciencias

09:30am    Panel de apertura principal 

10:10am     Panel: La manera en que las mujeres están cambiando la cara de la innovación en America Latina

10:50am     5 X 5 ‘Perlas de innovación’
Cinco conceptos/ideas de innovación que podrían resultar útiles en la práctica de todos los días pero tal vez no sean tan conocidas. Cada uno de los cinco oradores tiene cinco minutos y 20 diapositivas para explicar el concepto. Las diapositivas avanzan automáticamente cada 15 segundos. Seguido por preguntas y respuestas del público

11:30am    Receso de té y café

11:50am     Panel: Financiamiento de la innovación

12:30pm    Instantánea de innovación

12:45pm     Instantánea de innovación

13:00pm    Palabras de cierre del orador principal

13:30pm    Final de la conferencia seguido por un almuerzo para establecer contactos


Why Attend

  • Understand the innovation techniques applicable to the Latin American market (v. different form US/Europe)
  • Taking place in Bogota, one of Latin America’s most promising new tech hubs
  • Experience this year’s much more immersive and participatory programme format
  • Gain valuable insights from practical, ‘nuts & bolts’ presentations, based on real industry experience
  • Understand the real steps you and your company need to take to make innovation happen
  • Keep abreast of latest trends and developments in innovation thinking
  • Hear outstanding speakers talk incisively about innovation’s failures, hardships and successes
  • Be inspired, informed, and reenergized by some of the best innovators in the business
  • Learn from the big name companies and innovation practitioners, and from the upstart start-ups
  • Hear from the small companies with big ideas

Agenda - 8th Mar

  • 8:30am
    Registration & networking tea and coffee
  • 9:30am
    Chair’s opening remarks

    John Paul Rathbone, Latin America Editor, Financial Times

  • 9:40am
    Innovation Leaders Panel: Making Innovation Happen Across the Region

    What is being done – and what more needs to be done – in the policy and corporate spheres to drive innovation and growth across one of the most dynamic regions of the world? What are governments around Latin America doing to foster entrepreneurship and innovation? What is the role of mobile in growing the middle class? Are we seeing the rise of Latin America as a ‘Smart Region’?

    Jorge Familiar, Vice President, Latin America and Caribbean, World Bank 
    Adriana Noreña, Managing Director, Google Latin America
    Daniel Quintero, Director General, iNNpulsa Colombia
    Alex Torrenegra, CEO, Bunny Inc

    Moderated by: John Paul Rathbone, Latin America Editor, Financial Times

  • 10:40am
    Attributes of Innovative Leaders

    Mauricio Rodríguez, Advisor to President Santos and Mayor Peñalosa, Former Ambassador of Colombia to UK

  • 11:00am
    Networking tea and coffee break
  • 11:30am
    Ministerial Address

    David Luna Sánchez, Minister of Information and Communications Technologies, Government of Colombia

  • 11:50am
    Fostering Innovation Through Technology: A Corporate Case Study

    Amanda Barkus, Head of IT Strategy and Delivery Operations, Software Engineering Division, MetLife

  • 12:10pm
    Driving Innovation: Markers of Success

    The global agriculture industry has transformed drastically over the last 20 years. New tools ranging from smarter seed varieties to big data-driven technology have empowered farmers to better manage challenges like climate change, drought and pests to consistently get more from every harvest. To keep pushing the envelope in an industry where the stakes are high – growing enough food for an ever-growing population – Monsanto Company has sought to continually disrupt its business model by looking both inside its own walls and out. 

    Jesus Madrazo, Vice President, Corporate Engagement, Monsanto Company 

  • 12:40pm
    Networking buffet lunch
  • 2:00pm
    Cloud of Clouds: Technological Innovation from the World to Colombia

    Dairo Ortiz, Senior Product Manager, IT & Data Centers, Latin America, BT Global Services

  • 2:20pm
    Building Trust Through Technology

    Mike Shoemaker, General Manager, Uber Technologies, Central and South America

  • 2:40pm
    In-depth: Digital Innovation

    Gilberto Garcia, Director, Technology Office, CEMEX 

  • 3:00pm
    Networking tea and coffee break
  • 3:30pm
    The Innovation Toolbox

    A dynamic session in small, mixed-sector groups. This is an opportunity for you to contribute to the debate, network and discuss the hottest, up-to-the-minute topics of interest to those whose job it is to make innovation happen in their companies.

    Get involved in conversations that will help you set your company on its way to discovering the next big thing!

    Hosts include:

    Gustavo López Padilla, Founder and CEO, Voxfeed
    Christian Glauser Benz, Vice President, Head of Global Strategy & Innovation, Oppenheim Architecture
    Sergio Colmenares, Head of Innovation, Tejar san Gerardo
    Serge Elkiner, CEO, YellowPepper
    Alex Rudnicki, Vice President, Sales, Latin America, idomoo
    Giovanna Erazo, Andean Hub HR Director, Johnson & Johnson
    Juliana Gomez Pelaez, Director of Investment Promotion Services, ProColombia

  • 5:00pm
    Closing keynote address

    The Language of Leadership: How Words Make Things Happen

    Fernando Flores, Founder, Pluralistic Networks; Former President, National Innovation Council for Competitiveness, Chile

  • 5:30pm
    Chair’s closing remarks

    Jude Webber, Mexico and Central America Correspondent, Financial Times

Agenda - 9th Mar

  • 8:30am
    Networking tea and coffee
  • 9:00am
    Chair’s opening remarks

    John Paul Rathbone, Latin America Editor, Financial Times

  • 9:10am
    Opening keynote address

    Putting Innovation at the Heart of Colombia’s National Development Strategy

    Yaneth Giha, Director, Colciencias

  • 9:30am
    Opening keynote panel

    Innovation: A spotlight on Colombia
    What is happening, and what more needs to happen, in the policy and corporate spheres to nurture more innovation.

    Jaime Bueno Miranda, Presidential Advisor on Competitiveness and Innovation 
    Simón Gaviria Muñoz​​​​, Director, National Planning Office, Government of Colombia
    Julián Domínguez, Executive President, Confederation of Colombian Chambers of Commerce 
    José Luis Londoño Fernández, Deputy for Industrial Property, Superintendence of Industry and Commerce, Colombia
    Camilo Rueda, CEO, Dafiti Colombia 

    Moderated by: John Paul Rathbone, Latin America Editor, Financial Times

  • 10:15am
    How Women Are Changing the Face of Innovation in Latin America

    Dayra Chiu, Director, Women Who Code
    Laura González-Estéfani, Director of Partnerships, Facebook Latin America
    Catalina Ortiz Lalinde, Innovation and Entrepreneurship Consultant

    Moderated by: Sonja Hyland, Ambassador of Ireland, Embassy of Ireland, Mexico

  • 10:45am
    Innovation Case Study

    Gustavo Lopez, Founder and CEO, Voxfeed

  • 11:05am
    Networking Tea & Coffee Break


  • 11:25am
    Innovation Showcase

    Michelangelo CestariCEO, Gustu Gastronomía
    Noora Laitio, Co-Founder and CEO, WellEdu Fennica
    Alex Rudnicki, Vice President, Sales, Latin America, idomoo

  • 11:55am
    Payment 2.0 in Latin America: Mobile and Beyond

    Serge Elkiner, CEO, YellowPepper

  • 12:15pm
    Making Innovation Happen Through the Mobile Ecosystem

    Laura González-Estéfani, Director of Partnerships, Facebook Latin America

  • 12:35pm
    Closing Remarks from the Chair

    Jude Webber, Mexico and Central America Correspondent, Financial Times

Who Attends?

FT Innovate Latin America 2016 is for the senior executives charged with making innovation happen in their companies and will be attended by: 

CEOs, Founders, Presidents, Chief Innovation Officers, Chief Information Officers, Chief Technology Officers, Heads of Strategy, Heads of Corporate Business Development, Chief Development Officers, Heads of M & A, Heads of R & D and Heads of Product Development in the following sectors: Healthcare, Finance, Technology, Energy, Retail, Pharma, Logistics and Education 
Other attendees will include: 

  • Entrepreneurs 
  • Futurists 
  • Start-ups 
  • Not-for-profits 
  • Venture Capitalists

Companies at past FT Innovate conferences have included:

American Express
B&W Group
Bang and Olufsen
Beverage Partners Worldwide
BNP Paribas
Cancer Research UK
Ericsson Limited
Friesland Foods Professional Belgium
Lloyds TSB

Norwich Union
Ordinance Survey
Rapidus News Agency
Regions Financial Corp
SCA Hygiene Products
Smith & Nephew
Superdrug Stores Plc
Technology Innovation Center
The Bank of Tokyo

                                                       and many more...



W Bogota Hotel
Avenida Carrera 9 #115 - 30


Tel: (57)(1) 746 7111



FT Innovate Latin America delegates can take advantage of reduced FT accommodation rates at the W Hotel, Bogota. Please note that the rates are subject to availability and cancellation terms as outlined by the hotel. 

Rate:$200 USD for standard room. 

Please email Chelsey Quine at or call  +1.917.551.5098 directly for accommodation arrangements. 



Do you have the next BIG idea? Can you pitch your idea in 2 minutes or less? Prove your skills with the 1st FT Innovate Latin America "The ELEVATOR" competition!

Be apart of 10 start-up companies from across the region to be selected to join this dynamic and fast-paced pitching session. The selected applicants will get 2 minutes to talk about their business idea to an audience of potential investors, partners and collaborators.

Selected start-ups applicants will receive a complimentary ticket at Innovate Latin America 2016.



Sponsors (4)


BT Global Services is a networked IT services business that operates globally and delivers locally to help organizations both public sector and businesses large and small succeed.  We're a global team of almost 20,000, working in more than 170 countries to make the connections our customers need. 

BT operates in 22 Countries in Latin America, all with integrated commercial and operational capabilities and over a thousand employees. We offer a wide range of IT services that include professional services, IP Infrastructure, application services, outsourcing solutions and company transformation strategies.

Idomoo helps brands deliver on the promise of customer personalization – moving each customer emotionally and practically by addressing them individually with a personalized video uniquely tailored to fit their needs.

We deliver the most effective customer engagement for your brand because we combine both of the most powerful technologies: video and personalization on a massive scale. Now you can touch each customer with a unique story, tailored to their individual needs. Your customers will appreciate the special attention, relevancy and excitement that their personal videos deliver.

Idomoo has a strong track record serving leading Fortune 500 brands and top agencies around the world. Idomoo’s customer communications expertise delivers measurably improved conversion, sales, customer retention and loyalty.

Idomoo personalized videos work because they are based on the belief that every individual customer deserves personal attention. On any scale, we integrate highly personalized videos with individually-relevant information, with offers and services that uniquely suit personal product usage, needs, and interests.

There are five principles at the core of our technology that enable clients to engage every customer while reducing customer care and retention costs:

  • Be everywhere – customers can view personalized Idomoo videos anytime, anywhere, on any device
  • Be relevant – customers receive only personal and relevant data and offers
  • Be amazing – stunning cinematic-quality videos ‘wow’ customers
  • Be scalable – we use state-of-the-art cloud computing and GPU servers
  • Be safe – data security is never compromised

We are a Governmental agency created in February 2012 to support and promote business hyper-growth led by innovation.

In 2010, after analyzing 6,178 companies, we found that 4.6% of them had extraordinary growth. This 4.6% generated 75% of the entire sample’s combined operating income. We rank 66th among 144 world economies in business innovation and sophistication.

iNNpulsa Colombia was established to stimulate business hyper-growth, considering that:
– Aspiring and deciding to have extraordinary growth allows businesses to move beyond and conquer global markets instead of settling at a breakeven point.
– Business hyper-growth generates stable and high-quality employment.
– Innovation is the starting point to restructure markets, revolutionize industries and enhance business initiatives.

Monsanto is committed to bringing a broad range of solutions to help nourish our growing world. We produce seeds for fruits, vegetables and key crops – such as corn, soybeans, and cotton – that help farmers have better harvests while using water and other important resources more efficiently. We work to find sustainable solutions for soil health, help farmers use data to improve farming practices and conserve natural resources, and provide crop protection products to minimize damage from pests and disease. Through programs and partnerships, we collaborate with farmers, researchers, nonprofit organizations, universities and others to help tackle some of the world’s biggest challenges. 

Supported by (1)

Media partners (8)

PROCOLOMBIA is the entity that promotes international tourism, foreign investment, non-traditional exports in Colombia and the country’s image.

Through its national and international network of offices, it offers support and integral consultancy to clients through services or instruments aimed at facilitating design and execution of its globalization strategy, which seeks to generate, develop and close business opportunities.

Financial Times |IE Business School Corporate Learning Alliance connects the academic excellence of business schools with real-world insights from award-winning Financial Times journalists and global business practitioners.

This unique alliance sets up apart from other corporate learning providers. By bringing together business schools and practitioners, we ensure our programmes are academically rigorous and relevant in practice.

Our Alliance members are top business schools and learning organisations – globally as well as in their region and country – bringing with them international and local expertise and a wide range of capabilities, faculty and resources.

During 2016 we will be announcing additional partnerships across Europe, North America, Asia and Latin America.

ProBogotá Region stems from the commitment of a group of companies with the present and the future of the city-region and the quality of life of its people; ProBogotá is the contribution of the private sector through the construction of a new space for discussion of strategic projects for the city and the meeting point for designing the future of the capital.

This is a non-profit, private, independent, non-partisan and neutral, created and promoted by 32 entrepreneurs from various sectors interested in sustainable development of the capital region, which seeks to contribute to Bogota and the region a better place to live, work and invest.

Invest in Bogota is a non profit investment promotion agency created by the Bogota Mayor´s Office and the Bogota Chamber of Commerce.

Invest in Bogota es una entidad sin ánimo de lucro para la promoción de inversión, creada por la Alcaldía Mayor de Bogotá y la Cámara de Comercio de Bogotá. 

Connect Bogotá Región is Colombia’s most important innovation network. With 60 members from industry, government and academia, this non-profit organization’s mission is to collectively transform Bogota into one of the three most innovative regions in Latin America . Connect promotes public - private partnerships and offers resources to accelerate science and technology based innovation, thus generating a significant impact on the region’s competitiveness and quality of life. 

The best financial and economic information with the editorial excellence of Portafolio.

Grupo Dutriz, a leading publisher of El Salvador, released locally in 2005 El Economista Regional magazine, which since 2007 began its expansion in Central America, with a circulation of 50,000 issues monthly.

The magazine covers from all angles topics of core interest for investors, entrepreneurs, academics and individuals interested in the business world. Topics range from hedge macroeconomic, capital, business, technology indicators to fashion and tourism, which makes its reading highly informative as well as entertaining, and let the reader decide what to read.
El Economista has the backing of a publishing group with 100 years in business, which publishes one of the largest circulation newspapers in El Salvador (La Prensa Gráfica), sports magazines and a newspaper. 

One of the great assets of El Economista is its editorial team, with experienced correspondents in economic journalism, who are covering throughout the Central American isthmus, Colombia and Spain, allowing insight into the issues in a cross and complete, which generates a larger vision to the reader.

In its pages there is also analysis of important global institutions, regional economists and law firms.

The magazine is also available on the internet at, a financial news site is updated on a daily basis, and cools to its readers via web 2.0 trough social networking pages such Facebook and Twitter. is a global financial portal and internet brand composed of 23 editions in 19 languages and mobile apps for Android and iOS that provide news, analysis, streaming quotes and charts, technical data and financial tools about the global financial markets. Each edition covers a broad variety of local and global financial vehicles including Stocks, Bonds, Commodities, Currencies, Interest Rates, Futures and Options. Founded in 2007, has a growing readership worldwide and is now a leading global financial portal committed to constantly launching innovative features and sections to ensure an optimal one-stop source for its readers.

Contact Us

Naomi Hu
Media Partner and Press Enquiries
Financial Times
Tim Powell
Sponsorship Opportunities
Financial Times
Michaela Ridgway
Speaking Opportunities
Financial Times

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