Johan Vrancken is Managing Director, Innovation for Nielsen in Southeast Asia, North Asia and Pacific where he is responsible for leading Nielsen’s Innovation Practice across the region, as well as leveraging the company’s portfolio of innovation products and consulting services to drive client success.
Previously he was Senior Vice President, Asia Pacific at Affinnova, where he and his team were responsible for accelerating the adoption of Affinnova’s technology platform within FMCG and other verticals throughout the Asia Pacific region, working with clients such as P&G, Coca-Cola, MasterCard, Unilever, Nestlé, General Mills, Kimberly Clark, AB-Inbev, Kellogg’s, L’Oreal, Mondelez, Colgate Palmolive, Energizer, Friesland Campina, Diageo, GSK, Johnson & Johnson, BAT, Bayer, Samsung and Reckitt Benckiser. Prior to joining Affinnova, Mr Vranken worked for start-up agencies in Singapore, such as eYeka, the global leader in consumer co-creation and crowdsourcing. He started his career in brand marketing with FMCG companies Danone and AB InBev in Europe. Mr Vranken holds an MBA and Master’s in Political and Social Sciences, both from the University of Antwerp in Belgium.