From finance to retail, telecoms to security, and a whole host of other industries, the digital and software driven economy is fundamentally rewriting the strategies that enterprises are using to manage their business offerings. In order to stay ahead of the curve, companies are harnessing technologies that allow them to improve customer engagement via digital channels and that allow them to evolve from traditionally selling products to now selling a service.
This is particularly true when talking about business transformation in the world of payments and digital commerce. This sector is undergoing more change, more quickly than it has ever encountered before, primarily due to the rapid expansion of mobile behaviour preferences, cloud and internet accessibility and the decentralisation of payment services technology. The result is an increase in customer demand for how they want to complete their payments.
However, simply identifying and embracing the technology is not enough for a company to compete. If they want to be able to offer more service-focused platforms compared to product-focused that work better for their customers, as well as their business then it will require them to become interdependent and cloud enabled, with extremely reliable, secure and instantaneous connectivity.
Ultimately the promise of interconnected commerce is inevitable as consumers continue to harness the advantages of mobile technology and greater connectivity in a wider variety of environments and locations. The FT-Equinix Executive Briefing: Remaining competitive through interconnected commerce will bring together industry leaders to map a path for the advancement of commerce’s successful, secure and integrated transformation, while also identifying the additional benefits that it’s interconnected approach can bring to an enterprise.