arrow-circle-full-right arrow-circle-full-up arrow-circle-up arrow-down arrow-right calendar calendar-done facebook flickr home linkedin login pin reload search share signin star twitter video video youtube nav star-plus info signout double-arrow arrow-up checked

FT Business Regulation Forum - Bogotá

Regulatory Policy and Governance for Economic Growth

Bogota |
Speakers include:
José Manuel  Restrepo

José Manuel Restrepo


Rafael  Puyana

Rafael Puyana

Department of National Planning (DNP), Colombia

Manuel Gerardo Flores

Manuel Gerardo Flores



The fourth FT Business Regulation Forum taking place in Bogotá will bring together regulators, policy makers and senior industry leaders to discuss the role of regulatory policy as a driver for development, business innovation and inclusive growth in Colombia.  

fallback Add to my Calendar 12/05/2018 08:15:0012/05/2018 12:55:00trueFT Business Regulation Forum - BogotáThe fourth FT Business Regulation Forum taking place in Bogotá will bring together regulators, policy makers and senior industry leaders to discuss the role of regulatory policy as a driver for development, business innovation and inclusive growth in Colombia.  FT-Business-Regulation-Forum---Bogotá9324ec1c93c98cd66e9a7b08b8105119MM/DD/YYYY

Summary report

Download now


View photos from the 2018 event here.



Untitled Block

Simultaneous translation will be provided at the summit. 


Full Overview

Modern economies need sound regulatory frameworks that are conducive to development, innovation, investment and economic growth.  Today, progressive governments and policy makers around the world are concentrating their efforts on delivering “better regulation” – coherent, proportionate rules that are well-targeted and fit for purpose. In this process, they are aiming at reducing regulatory burden and opening up policy and regulation to make it more transparent, evidence-based and backed up by the perspectives of citizens and stakeholders. 

As countries in Latin America introduce and expand tools aimed at improving regulatory processes, what is needed to achieve more agile, open and responsive regulatory systems?  Where are the opportunities to leapfrog by learning from the experience of others? How best to ensure that regulatory approaches are in line with an innovative economy and what are the key strategies to support innovation and development in a fast-paced, technology-driven environment? How can corporations better understand exposure to regulatory change and engage with consumers and regulators in a fast-moving regulatory environment?  What is next for regulation in the region?

The fourth edition of the FT Business Regulation Forum - in partnership with the National Business Association of Colombia (ANDI) and JTI - will gather regulators, policy makers and senior industry leaders in Bogotá to discuss the role of regulatory policy as a driver for development, business innovation and inclusive growth in Latin America. 


Speakers (12)

José Manuel  Restrepo

José Manuel Restrepo

Minister of Commerce, Industry and Tourism

José Manuel Restrepo is currently the Colombian Minister of Trade, Industry and Tourism. Having being appointed by President Duque on August 8th.  Formerly he was the President of Universidad del Rosario (2014-2018), located in Bogota.

Minister Restrepo earned his BA in Economics and a graduate diploma in Finance at Rosario. Afterwards, he obtained a MSc degree in Economics from the London School of Economics, and also a DBA in Higher Education Management from the University of Bath.

Minister Restrepo was previously appointed as President of CESA Business School (2009-2014) in Bogotá (Colombia), and as a Provost of Universidad del Rosario (2003-2009). The beginning of his uninterrupted and outstanding trajectory in higher education, dates back to 1998, which has made him expert opinion not only in education management, but also in higher education policymaking.

Provided his widely recognized experience, in parallel to his higher education positions, Minister Restrepo has managed to do research and consultancy regarding socioeconomic and management issues, proper of the higher education sector in developing countries, as quality and access, national research and innovation systems, corporate governance, and pedagogical innovations, among others.

As a result of his remarkable career, Minister Restrepo was recently awarded the Grand Officer of the National Order of Merit (2017), a recognition by the Congress of Colombia provided his top-quality contributions for the socioeconomic development of the country. Moreover, from the private perspective, he was recognized as one of the outstanding young executives of the country by the International Junior Chamber-Colombia in 2003; and also considered as one of the six winners of the CEO of the Future Survey, organized by and outstanding Colombian business magazine, Revista DINERO, together with the Korn/Ferry International, and Universidad del los Andes (Colombia).

Rafael  Puyana

Rafael Puyana

Deputy Director
Department of National Planning (DNP), Colombia

Rafael Puyana is currently the Deputy Director of the National Planning Department. He previously served as Vice President for the Colombian Private Council of Competitiveness, and prior to that as Director of Business Development at the National Planning Department. He also worked as an economist for the Colombian Central Bank in Bogotá, and as consultant for McKinsey & Company in Mexico. Rafael holds Bachelor’s and Master’s degrees in Economics from Universidad de los Andes, and a Master's degree in Public Administration and International Development from Harvard University

Manuel Gerardo Flores

Manuel Gerardo Flores

Senior Economist, Regulatory Policy Division, Directorate for Public Governance and Territorial Development

Manuel Gerardo Flores is Senior Economist and Coordinator of the Program on Regulatory Policy of the OECD in Latin America. His duties include promoting the adoption and implementation of OECD principles and best international practices to improve the quality of regulations, the regulatory framework, and the business environment. They include whole-of-government reviews of regulatory policy, sectoral reviews of regulations implementation of the regulatory impact assessment (RIA), administrative simplification strategies, the standard cost model, and the ex-post assessment, and reviews of inspections, amongst others. He has advised and managed projects in Argentina, Brazil, Colombia, Costa Rica, Dominican Republic, El Salvador, Mexico – at federal, regional and local level – and Peru, and he regularly provides supports to projects on regulatory policy in Europe and Southeast Asia. Manuel was previously a lecturer and researcher in small businesses and entrepreneurship at the Lancaster University Management School in the UK. He holds a BSc in Economics from Tec de Monterrey in Mexico and an MSc and PhD in Economics from the University of Warwick in the United Kingdom. He is a Mexican national.

Alberto J.  Zúñiga

Alberto J. Zúñiga

General Director Colombia, Venezuela and Ecuador

Alberto Zúñiga, was born in Cali, Colombia. He is an MBA graduate from the IDE Business School of Ecuador and has a degree in Business Administration from the Universidad Javeriana of Colombia. He has 28 years of experience at BASF with outstanding management positions in different Latin American markets.

Within his career stands out the management of the Crop Protection Unit of BASF Ecuador in 2000, then he was promoted to Brazil as Strategic Marketing for Latin America in 2003. He returned to Ecuador in 2005, assuming the position of General Manager of BASF Ecuador. In 2008 he took on the challenge of Manager of the Crop Protection Unit for BASF of Mexico and in 2010 he was promoted as General Director of Central America and the Caribbean based in Costa Rica. Since April 2015, he was appointed as CEO of BASF for Colombia, Ecuador and Venezuela.

Andrés Barreto González

Andrés Barreto González

Superintendent of Industry and Commerce

Andrés Barreto González is Colombia’s Superintendent of Industry and Commerce. In the public sector Mr. Barreto has served as Legal Advisor in the Senate of the Republic, Legal Director and Coordinator of Legal Concepts of the Ministry of Foreign Affairs, Coordinator of Privileges and Immunities of the Ministry of Foreign Affairs, and lawyer in the Legal Office of the Ministry of Foreign Affairs. He has served as legal advisor of the Presidency of the Republic, Director of International Relationships of the Capital District of Bogotá and Deputy Representative in the Capital District.


In the private sector, he has worked as a lawyer of Moncada Abogados Firm, Legal and Programmatic Director of the Presidential Campaign 2018, legal advisor to television producers, lawyer of the Chamber of Commerce of Bogotá, manager and head of legal affairs for companies of engineering and services, as well as lawyer of foundations and international organizations.


Mr. Barreto has practiced as a lawyer for more than ten years, as well as teaching and academic research in the areas of public and international law.He is a member of the Colombian Academy of International Law,  of the International Bar Association and General Secretary of the Colombian College of Jurists.


He is a lawyer by the Rosario´s University with Master’s degrees in International Affairs (Externado / Columbia / ScienesPo) and International Legal Studies (U. de Barcelona). He has specializations in Administrative Law (Pontificia Universidad Javeriana) and International Policy (Externado / Columbia / SciencesPo).

Angela Zuluaga

Angela Zuluaga

Vice President for Public Affairs, Communications and Sustainability, Latin America
The Coca-Cola Company
Bruce Mac Master

Bruce Mac Master

Colombian National Business Association (ANDI)

Bruce Mac Master is an Economist from Los Andes University with over 20 years of experience in investment banking and issues relating to social responsibility.

Bruce was one of the founding partners of Inverlink, the first investment bank created in Colombia in the mid-eighties. Well-known in the investment banking field, he has also been in charge of Colombia’s most important transactions in infrastructure, transport and telecommunications.

Bruce has been professor of Economics at Los Andes University, CFO of Propilco, Aceitales, and the Siderurgica del Caribe (steel plant). He has also been a prominent philanthropist over the last decade. He provided both human and financial capital to the creation of the Compartamos Colombia foundation, and in 2004 was co-founder of Granitos de Paz; a foundation which develops social programs for families in vulnerable areas of Cartagena.

He is a board member of other foundations, such as Fulbright Colombia, Batuta, Conexion Colombia for Semana magazine; and president of the board of the International Music Festival. He is also a board member for ISA, ISAGEN, Colombia Telecomunicaciones, Bancóldex, and Previsora Fiduciary.

In 2010, Bruce Mac Master was appointed Vice Minister of Finance by the Santos administration with Juan Carlos Echeverry as Minister. 

Bruce was Director for the Administrative Department for Social Prosperity of Colombia in charge of the definition and execution of the country’s social policies.

Luciana Santi

Luciana Santi

Global Regulatory Affairs Director, Personal Care
Genomma Lab

Luciana Santi is the Global Regulatory Affairs Director Personal Care, Genomma Lab. Luciana is also CASIC’s 2nd Vice-President (Latin American Cosmetic, Personal Care and Home Care Industries' Council), President of the Regulatory Affairs Commission (2010 – 2016 & 2017 to date), and President of the CASIC Companies’ Council. In Argentina, she is the Coordinator of the Technical and Regulatory Affairs Commission at CAPA (Argentine Cosmetics Industry Association), a member of the Cosmetics Commission at IRAM (Argentine Institute of Normalization and Certification) and a member of the Advisory Board of the Chemical Engineering Degree at the ITBA (Technological Institute of Buenos Aires). Luciana has been a lecturer in more than 10 national and international events in several countries of Latin America. She has more than 15 years of experience in the sector; currently including 12 years in Unilever in Latin American’s positions. Luciana is a Chemical Engineer (University of Buenos Aires, UBA) and she holds a Postgraduate degree in Regulatory Affairs for the Pharmaceutical Industry (Faculty of Medicine, UBA).

Alfredo Gonzalez Briseno

Alfredo Gonzalez Briseno

Regulatory Governance Specialist
World Bank Group

Regulatory Governance Specialist with the Global Business Regulation Unit of the World Bank Group. Since 2008, Alfredo has worked at different international institutions, such as the World Bank, the International Finance Corporation and the Inter-American Development Bank. He specializes in regulatory governance and management and supports countries with the implementation of good regulatory practices, such as public consultation, regulatory impact assessments, forward planning, access to laws and regulations, regulatory oversight functions, among others. He is also expert on open government, citizen participation and transparency. Alfredo has worked in different regions including Latin America, South East Asia, Africa and the Middle East. A Mexican national, Alfredo has a B.Sc. on Industrial Engineering from Universidad Panamericana in Mexico and a Master of Public Policy from Georgetown University in the United States.

Alexander  Kryvosheyev

Alexander Kryvosheyev

Vice President Public Affairs

Alexander Kryvosheyev is Vice President of Public Affairs for Japan Tobacco International.

A Ukrainian national, Mr Kryvosheyev joined R.J. Reynolds International in 1994 in Kiev as Public Relations Specialist and transferred to JTI’s headquarters in Geneva in 2002, holding various positions in the corporate affairs and regulatory affairs departments.

Mr Kryvosheyev holds a degree from a foreign languages institute in Kiev, where he also started his career in 1987.

Germán  Bula Escobar

Germán Bula Escobar

President State Council

Germán Bula Escobar is the current President of the Council of State of Colombia. Moreover, he serves as Justice of the Council of State of Colombia´s Chamber of Advisory and Civil Service.


Mr. Bula has worked as legal advisor, attorney lawyer, arbitrator, associate judge and adjunct professor. He has also held directive positions in the public, social and private sector. He was Ambassador to Venezuela, Minister for Education, Vice Comptroller of Colombia, Comptroller (pro tempore), Labor and Social Security´s Vice Minister and Minister (pro tempore). Mr. Bula has taught at Andes, Rosario, Javeriana, Jorge Tadeo Lozano and Sinu Universities.


He has professional experience in Administrative, Civil and Commercial Law, Conciliation and Arbitration; Cybernetics Management and Strategic Direction; education, political science, peace-related issues, sustainable human development, human rights, Indigenous, social-labor and agrarian affairs, diplomacy and international cooperation.

He graduated from the Law School at Universidad del Rosario. In addition, he has a Master’s degree in Economy at Universidad Nacional de Colombia and a Master’s degree in Political Science and Democratic Leadership at Instituto de Altos Estudios Europeos de Madrid. He started doctoral studies in Organizational Cybernetics.  


Vanessa  Torre

Vanessa Torre

Global Stewardship International and Trade Compliance Department Manager
The Clorox Company

Vanessa Torre is Global Stewardship International and Trade Compliance Department Manager at The Clorox Company. Ms. Torre holds a Food Chemistry Degree from De La Salle University in Mexico. She has more than 15 years of experience on CPG companies such as Kraft Foods, Coca Cola, Danone and Mead Johnson Nutritionals and currently is working from The Clorox Company headquarters oversighting both Global Regulatory and Trade Compliance across LATAM, Europe, Asia, Middle East and ANZA. She is also CASIC Vice-president of the Home Care Products Commission


Chair & Moderator (2)

John Paul Rathbone

John Paul Rathbone

Latin America Editor
Financial Times

John Paul Rathbone was appointed Latin America Editor in April 2010, having previously edited the FT's Lex column. He joined the FT in 2008 from Breaking Views, where he was a financial commentator for several years and founding correspondent. Prior to that, he worked at Reuters and the World Bank. Mr Rathbone is a graduate of Oxford University, where he read Anthropology, and Columbia University, where he earned a Master's in Economics. He became a senior member of St Antony’s College, Oxford, in 2006. He is the author of The Sugar King of Havana: the rise and fall of Julio Lobo, Cuba's last tycoon.

Gideon  Long

Gideon Long

Andean Correspondent
Financial Times

Gideon Long is Andean Correspondent for the Financial Times, covering Colombia, Venezuela, Peru, Ecuador and Bolivia. He is based in the Colombian capital Bogotá.


Long has worked at the FT since May 2017. For the previous decade, he was based in Chile, covering the country on a freelance basis for the Economist, the BBC and other major media outlets. He started as a journalist at Reuters in 1993 as a graduate trainee. During 14 years at the news agency, he worked as a correspondent in Madrid, Rome, Dublin and Santiago as well as London. In 2005 and 2006 he worked on secondment in Iraq and Lebanon, covering the aftermaths of conflicts in both countries.


Long studied English Literature as an undergraduate at Selwyn College, Cambridge. He was born in Cambridge in 1968.

Agenda - 5th Dec

  • 8:15am
    Registration and Breakfast
  • 9:00am
    Chair's Opening Remarks

    John Paul Rathbone, Latin America Editor, Financial Times

  • 9:10am
    Welcome Remarks

    Bruce Mac Master, President, National Business Association of Colombia (ANDI)

  • 9:20am
    Keynote Address and Interview

    José Manuel Restrepo, Minister of Commerce, Industry and Tourism, Colombia

    Interviewed by:
    John Paul Rathbone, Latin America Editor, Financial Times

  • 9:50am
    Better Regulation in Latin America: Current State of Play, Opportunities and Challenges

    Pre-panel Special Presentations 

    Manuel Gerardo Flores, Senior Economist, Regulatory Policy Division, Directorate for Public Governance and Territorial Development, OECD

    Rafael Puyana, Deputy Director, Department of National Planning (DNP), Colombia

    • ·         What new approaches to the management of regulation have emerged in recent years and what international best practices have been implemented in areas like transparency and open government, quantification of regulatory costs, Regulatory Impact Assessment (RIA) and ex post evaluation?
    • ·         What is the status of regulatory frameworks and convergence among countries in the region and what measures can be taken to further enhance regional policy dialogue and implementation?
    • ·         What are the most recent initiatives to improve the efficiency, openness and coherence of regulation and how are these initiatives contributing to an enhanced business environment? Are there enough mechanisms available to review the impact and effectiveness of regulation and address potential unintended consequences? What are the tools to ensure that innovation is not stifled by regulation and that it instead enables transformation and disruption? How to avoid “regulatory inflation”?
    • ·         How do Latin American countries’ regulatory environments and standards compare to those of advanced economies? What are the prospects in the coming years?
    • ·         What are the best tools and methods of engagement that ensure stakeholders’ views are effectively taken into account? How can stakeholders’ contribution ensure better policy outcomes?

    Manuel Gerardo Flores, Senior Economist, Regulatory Policy Division, Directorate for Public Governance and Territorial Development, OECD

    Alfredo Gonzalez Briseno, Regulatory Governance Specialist, World Bank Group

    Alexander Kryvosheyev, Vice President Public Affairs, JTI

    Rafael Puyana, Deputy Director, Department of National Planning (DNP), Colombia

    Angela Zuluaga, Vice President for Public Affairs, Communications and Sustainability, Latin America, The Coca-Cola Company


    Moderated by

    Gideon Long, Andean Correspondent, Financial Times

  • 11:10am
    Networking Break
  • 11:30am
    Panel Discussion: Regulatory Demands Shaping Business Priorities
    • What are the main regulatory challenges for companies operating in Latin America? Where are businesses focusing attention with respect to health, consumer and environmentally driven regulation? Are there cases of “over regulation”?
    • What can corporations do to better understand exposure to regulatory change, prioritise investment and engage with consumers and regulators in a fast-moving regulatory landscape? How can they shift from a reactive to a proactive stance on regulation?
    • Where are the opportunities for multi-stakeholder collaboration in the design and implementation of regulation? How can business effectively contribute to consultation processes when preparing new initiatives and evaluating existing policies? How can these processes be improved? What role can standards, self-regulation and voluntary agreements play in achieving environmental, health, security and other public policy goals?

    Andrés Barreto González, Superintendent of Industry and Commerce, Colombia

    Germán Bula Escobar, President, State Council, Colombia

    Luciana Santi, Global Regulatory Affairs Director, Personal Care, Genomma Lab

    Vanessa Torre, Global Stewardship International and Trade Compliance Department Manager, The Clorox Company

    Alberto J. Zúñiga, General Director Colombia, Venezuela and Ecuador, BASF

    Moderated by

    John Paul Rathbone, Latin America Editor, Financial Times

  • 12:30pm
    Chair's Closing Remarks

    John Paul Rathbone, Latin America Editor, Financial Times

  • 12:35pm

Benefits of Attending

  • Discuss better regulation principles and best practices in regulatory governance
  • Explore regulatory frameworks and their convergence in Colombia and debate on key measures to further enhance policy dialogue
  • Debate on the role of business and its contribution in the design and implementation of regulation
  • Find out how different industries can work together and pool their common knowledge to analyse and measure the impact of proposed regulations
  • Network with senior government officials and corporate leaders

Who Attends?

This event has been produced to meet the needs of senior representatives and thought leaders of forward-thinking corporations and organisations including:

  • Banking 
  • Insurance
  • Pharmaceutical
  • Media
  • Energy
  • FMCG
  • Think tanks
  • Business assocations

Within these areas complimentary places are available to the following professionals:

  • Senior regulators and policymakers
  • Chief regulatory officers
  • CEOs/CIOs/CTOs
  • Heads of strategy, investor relations, corporate affairs, regulation, policy and marketing
  • Opinion makers and academics
  • Journalists

If this fits your company/business profile, please register now for your complimentary place.

*Complimentary places are strictly limited and subject to approval of the Publisher. 



JW Marriott
Calle. 73 8-60


Tel: +57 1 4816000


Presented by (1)

The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT has a record paying readership of one million, three-quarters of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.

Supporting Partner (1)

National Business Association of Colombia is a non-profit organization whose main purpose is to expand and promote economic, social and political principles within a free enterprise system, based upon beliefs that include human dignity, political democracy, social justice, private property and liberty. ANDI is, currently, the country’s most important non-profit organization with more than 1.200 members that represent around 40 % and 55 % of the national GDP.

As representative of the private sector's interests, the National Business Association of Colombia assumes the representation of its members before national and international institutions, dealing with economic, legal, social, environmental, and business issues.

ANDI was created in the city of Medellin in September 11, 1944, and since then it has always been the most important private sector association. It groups more than 1100 companies that belong to different sectors of the economy: manufacturing, financial, food, mining, health, agriculture, services, among others and therefore represents a high percentage of Colombia's GDP and total employment.


Meredith Vachon
Media Partner & Press Inquiries
Financial Times
Mariana Schapira
Speaking Opportunities
Financial Times