Subscription-based business models have become increasingly popular since the arrival of the internet. Once a relatively obscure and unfavourable method of charging customers, subscriptions are now the default method by which companies, and customers, extract maximum value from digital products.
With many traditional business models under pressure, an increasing number of businesses are migrating over to subscription-based models to stay competitive and sustain growth. The resulting proliferation of these services has caused the creation of the so-called ‘Subscription Economy’, where recurring payments, enabled through technology, are considered the norm by customers.
As a result, businesses are employing more Chief Digital Officers and other transformational strategists to their boards. Tasked with implementing new revenue streams and integrating fresh products, CDOs are under pressure to build great services, quickly.
But migrating successfully over to a subscription-based model depends on continuous and effective collaboration with CFOs, Treasurers and other senior finance executives that must balance budgets to keep the company operational during any transition period and beyond. For the companies that do choose to stay the course, senior strategists must navigate an increasingly complex competitor landscape.
This discussion, held under the Chatham House rule, aims to analyse the relationship between CDOs and CFOs. It will share the best methods of collaborating across management functions to keep businesses healthy and thriving, both for the upcoming quarters and well into the disruptive years ahead.