With user-friendly interfaces, low-to-free upfront costs and a ‘virtually’ unlimited distribution network via the internet, products and services delivered by disruptive companies have become indispensable to modern life. Traditional enterprises, initially slow to respond, are now catching up, creating equally disruptive offerings developed in-house to recapture lost market share.
In this crowded, competitive market, customers are becoming harder and harder to impress. If disruptors want to keep their growth prospects healthy, they will need to become even more focused on the challenges customers face. Innovators will also be under additional pressure to get new products right first time round. They must continue to master the disruptive markets they helped create.
How can best-in-class innovators retain their competitive advantage whilst continuing to drive technological change in the market as a whole? How are the most disruptive companies building consumer trust to rival the legacy brands still trading on long-standing customer loyalty? What new technologies will provide the biggest impact on society in the next five years, and how can they be utilised for the good of consumers?
This exciting discussion will bring together CEOs, CPOs, Chief Strategy Officers, and other key innovators from disruptive powerhouses. It will cover the impact that businesses and consumers continue to have on the pace of technological advancement, asking which is more influential in accelerating change and what the future holds for digital innovation.