arrow-circle-full-right arrow-circle-full-up arrow-circle-up arrow-down arrow-right calendar calendar-done facebook flickr home linkedin login pin reload search share signin star twitter video video youtube nav star-plus info signout double-arrow arrow-up checked

FT Business of Football Summit

Deal-making, disruption and the relentless development of the beautiful game

London |
Speakers include:
Andrea Agnelli

Andrea Agnelli

Juventus and European Club Association (ECA)

Carsten Cramer

Carsten Cramer

Borussia Dortmund

Gary Neville

Gary Neville

former Manchester Utd and England defender

Overview

Football is the world’s most popular sport, and, also, one of the most active sectors globally for deal-making. Whether it is M&A, private equity investment, stadium financing, media rights, sponsorship contracts, player transfers, or salary packages, the business of football has become a multi-billion dollar economy. And as with many other major asset classes, there are disruptive forces that are shifting the goalposts – challenging established systems and creating new opportunities for growth.

Building on its inaugural event in May 2019, the FT Business of Football Summit returns to renew its unique exploration into all of football’s key income streams, bringing together the biggest names in the industry to debate the financial future of the beautiful game.

Leading investors, club and league executives, regulators, broadcasters, sponsors, advisors and other key influencers will share expert insights and often surprising stories to give structure and colour to the major issues affecting the football economy.

We will explore the new technology that is transforming the way the sport is both consumed and played, radical proposals to expand regional and global tournaments, the continuing efforts by regulators to level the financial playing field, and the enormous growth potential for the women’s game following the success of the 2019 World Cup.

fallback
fallback Add to my Calendar 03/05/2020 08:00:0003/05/2020 18:30:00trueFT Business of Football SummitFootball is the world’s most popular sport, and, also, one of the most active sectors globally for deal-making. Whether it is M&A, private equity investment, stadium financing, media rights, sponsorship contracts, player transfers, or salary packages, the business of football has become a multi-billion dollar economy. And as with many other major asset classes, there are disruptive forces that are shifting the goalposts – challenging established systems and creating new opportunities for growth.Building on its inaugural event in May 2019, the FT Business of Football Summit returns to renew its unique exploration into all of football’s key income streams, bringing together the biggest names in the industry to debate the financial future of the beautiful game.Leading investors, club and league executives, regulators, broadcasters, sponsors, advisors and other key influencers will share expert insights and often surprising stories to give structure and colour to the major issues affecting the football economy.We will explore the new technology that is transforming the way the sport is both consumed and played, radical proposals to expand regional and global tournaments, the continuing efforts by regulators to level the financial playing field, and the enormous growth potential for the women’s game following the success of the 2019 World Cup.FT-Business-of-Football-Summita9150e2e1effd14e5cb202b9a2c00aeeMM/DD/YYYY

Agenda - 5th Mar

  • 8:00am
    Registration and Breakfast
  • 9:00am
    Welcome remarks
  • 9:05am
    Presentation: The football season so far -- a graphical analysis

    FT columnist Simon Kuper, co-author of Soccernomics, assisted by FT data visualisation journalist John Burn-Murdoch, analyses the 2019-20 season so far in Europe, uncovering some of the hidden trends in the development of the game.

  • 9:25am
    Panel: The transformation of the media landscape

    Statistical Framer: The world’s most popular sport

    Key industry figures share their insights on the rapidly changing media landscape for football, the potential impact of new technology platforms on Pay TV networks and the value of broadcasting rights, and how clubs and leagues can navigate these changes and continue to maintain strong earnings from the sport’s ever-increasing global viewership.

  • 10:05am
    Keynote interview
  • 10:30am
    Panel: Financial Fair Play

    Statistical Framer: Profits and losses – wealth and inequality in football
    UEFA suggests Financial Fair Play rules have been a great success, forcing clubs to live within their means and aiding their profitability across the continent. Yet, European football’s governing body faces challenges to FFP, with some major clubs seeking to appeal alleged breaches of the regulations while some at the other end of the spectrum complain the regime is a form of protectionism, designed to entrench the power of current financial heavyweights. We discuss all matters FFP with key figures from across the game, looking at all the balance sheet items – such as player loan deals and new stadiums -- that can influence a club’s standing.

  • 11:10am
    Networking break
  • 11:30am
    Keynote interview
  • 12:00pm
    Presentation
  • 12:20pm
    Panel: Sponsorship – untangling the value propositions of brand alliances

    How are the big clubs using other brands to power commercial growth? Why does football sponsorship command such high fees? Are leagues and tournaments taking sponsorship share from clubs? Are there more sellers than buyers? How are ethical issues, such as betting regulations and anti-racism initiatives, affecting where and at what price sponsorship is delivered?

  • 1:00pm
    Networking lunch
  • 2:15pm
    Panel: How to produce the football stars of the future

    Statistical Framer: How technology is changing player performance

    In the current football economy, with rapidly increasing transfer fees, a fast-transforming global media and fan engagement landscape, and a renewed push by leagues and associations to connect with grassroots communities, it is more important than ever for clubs to have a strong youth academy. This session gathers pioneers in youth development to discuss what sets the great academies apart, the latest training methods and analytics that help clubs identify future talent, the pros and cons of an extensive player loan system, and how a focus on youth can help embed a football style that yields trophies for decades to come.

  • 2:55pm
    Keynote interview
  • 3:25pm
    Panel: The women’s game – what’s next?

    Statistical Framer: A look back at the FIFA Women’s World Cup

    The success of the 2019 FIFA Women’s World Cup, which achieved record television revenues, suggests a rare growth opportunity in global sport. Debates are raging on how best to resource emerging women’s leagues. Some see an opportunity for sponsors, looking to be associated with female audiences. Others say attendances must rise to secure a dedicated fanbase. How best then to support -- and perhaps even profit from -- women’s football?

  • 4:05pm
    Networking break
  • 4:25pm
    Panel: The Dealmakers

    Statistical Framer: Deal Values in Football

    Football clubs are no longer a trophy purchase. With access to multi-billion dollar broadcasting contracts and sponsorship deals, a well-run club is a valuable asset. But the sport features stiff competition, with the threat of relegation depressing the values of clubs. We speak to dealmakers who have played pivotal roles in the acquisition of clubs about what goes into club valuations, how to structure deals, and the pitfalls to avoid.

  • 5:05pm
    Keynote interview
  • 5:30pm
    Closing remarks
  • 5:35pm
    Cocktail reception

Speakers (6)

Andrea Agnelli

Andrea Agnelli

Chairman
Juventus and European Club Association (ECA)

Andrea Agnelli has been Chairman of Juventus Football Club SpA since 19 May 2010, and Lamse SpA, a holding company for which he is a founding shareholder, since 2007.

Mr Agnelli began his professional career in 1999 at Ferrari Idea di Lugano, where he was responsible for promoting and developing the Ferrari brand in non-automotive areas. In November 2000, he moved to Paris and assumed responsibility for marketing at Uni Invest SA, a Banque Sanpaolo company specialising in managed investment products. From 2001 to 2004, he worked at Philip Morris International in Lausanne, where he initially had responsibility for marketing and sponsorships and, subsequently, corporate communications. 

In 2005, Mr Agnelli returned to Turin to work in strategic development for IFIL Investments SpA, and joined the board of directors of IFI SpA in May 2006 (IFIL and IFI are now both part of EXOR NV). He is a General Partner of Giovanni Agnelli BV, a member of the board of directors of FIAT SpA (now Fiat Chrysler Automobiles NV), and a member of the advisory board of BlueGem Capital Partners LLP. Since March 2017, he has also been President of "Fondazione del Piemonte per l’Oncologia".

Mr Agnelli has been a member of the European Club Association (ECA) Executive Board since 2012. In September 2015 he was appointed to the UEFA Executive Committee as an ECA representative and, as of September 2017, has been ECA Chairman.

He has also served as a board member of the Serie A National League of Professionals and as a board member of The Foundation for General Mutuality in Professional Team Sports from 2014 to 2017.

Mr Agnelli studied at Oxford (St Clare’s International College) and Milan (Università Commerciale Luigi Bocconi). 

Carsten Cramer

Carsten Cramer

Managing Director
Borussia Dortmund

Carsten Cramer began his professional career as Managing Director and Head of Marketing at German lower league football club SC Preußen Münster. He then moved to the sports rights marketing agency UFA Sports (later Sportfive). There he served as a Sportfive team leader at Hamburger SV, and from 2002 to 2007 in the same capacity at Borussia Dortmund (BVB). From 2007 to 2010, after Sporfive became a unit of Lagardère, Mr Cramer was responsible for Sportfive’s nationwide marketing and sales business as Senior Vice-President based at headquarters in Hamburg. He joined Borussia Dortmund in October 2010 as Director of Sales & Marketing, with a major focus on the club’s digitisation and internationalisation strategy, as well as co-managing BVB Merchandising GmbH and serving on the board of the BVB Foundation "Leuchte Auf". On March 1, 2018, Mr Cramer was appointed a Managing Director of Borussia Dortmund Geschäftsführungs-GmbH.

Gary Neville

Gary Neville

former Manchester Utd and England defender
Albert Capellas

Albert Capellas

Head Coach
Denmark U21 national team

Albert Capellas, the current head coach of Denmark’s Under-21 national team, is a leading proponent of the possession football style that has contributed to the success of teams like Barcelona, Ajax and Spain. Albert’s 20-year career includes a long period at FC Barcelona’s famous La Masia academy as well as experience at Borussia Dortmund and other European clubs. His last post before Denmark was as assistant coach under Jordi Cruyff, manager of Chongqing Dangdai Lifan in the China Super League. 

Albert is also the founder and CEO of internet portal www.possessionfootball.com, where he shares the knowledge he has acquired about the game to inspire and help professionals who want to apply this style of football to their own teams.

Albert holds a ProUEFA License, a Bachelor of Physical Education degree from Barcelona, and an ​​International Master’s in Sport Management from the Cruyff Institute. He has contributed to UEFA seminars and programmes organised by various football federations, including the Advanced Youth training programme run the FA in St George’s Park. 

Simon Kuper

Simon Kuper

Columnist, Financial Times, and
co-author, Soccernomics

Simon Kuper has been working for the Financial Times since 1994, and now writes a general column for the newspaper. He is the author of several books including Football Against the Enemy (winner of the William Hill prize for Sports Book of the Year 1994), Ajax, The Dutch, The War: Football in Europe during the Second World War (2003), and – as co-author with Stefan Szymanski - Soccernomics (2009). He also writes for magazines in Japan, the Netherlands, Switzerland and other countries. He has won several awards for his journalism, ranging from the Manuel Vazquez Montalban prize for sportswriting in 2008 (sponsored by FC Barcelona) to the British Society of Magazine Editors’ prize for Columnist of the Year in 2016. He is British, lives in Paris, was born in Kampala, Uganda, and was educated at Oxford University and Harvard.

Peter  White

Peter White

Partner and Global Co-Chair, Media, Sports and Entertainment
DLA Piper

Peter White has over 25 years of experience in the professional sports business, representing various parties in commercial, development, financing, corporate and M&A transactions, as well as contentious matters, involving the world's major sports leagues, including Major League Baseball, the National Basketball Association, the National Football League, the National Hockey League, Major League Soccer, England's Premier League, Spain's La Liga, Italy's Lega Serie A and the Australian Football League.

Over the years, Peter has gained significant experience representing teams, owners, banks, investors and other parties in the development and financing of sports properties, including leagues, clubs, media interests, stadiums, arenas, concessions and related assets. As Global Co-Chair of the firm's Media, Sport and Entertainment Sector, Peter helps coordinate the firm's financing, M&A, sponsorship, development, major events and disputes practices in this sector around the world and manages significant client relationships.

Peter has been repeatedly recognised in Chambers USA, in which clients have reported that he is "preeminent on financing deals" and "has a fulsome knowledge of the sports space and tremendous relationships in the industry which help in getting transactions done." Peter has also drawn recognition from The Legal 500 United States, which called him a "renowned 'industry leader,'" "innovative," "never daunted by impossible odds" and "particularly good at structuring complex financings with multiple liens and tiers." He has been named Dealmaker of the Year by American Lawyer.

fallback

Co-Chairs and Moderators (3)

Murad  Ahmed

Murad Ahmed

Sports Correspondent
Financial Times

Murad Ahmed is the FT's Sports Correspondent. He writes news and features on the world, business and science of sport. He has covered the biggest stories, from the Rio Olympics to the growing Chinese investment in football. Before this he covered sport, hotels, restaurants, tourism and more as Leisure Correspondent. He joined the FT in July 2014 as European Technology Correspondent, and had written about the global technology sector for eight years. Prior to joining the FT, he worked at The Times of London and studied at the University of Cambridge and Goldsmiths College, University of London.

Arash Massoudi

Arash Massoudi

Corporate Finance and Deals Editor
Financial Times, and Co-Creator, FT Due Diligence

Arash Massoudi is Corporate Finance and Deals Editor at the Financial Times based in London, where he has worked since 2014. Prior to that, he was capital markets reporter in the FT's New York bureau. He is the co-creator of the FT’s premium corporate finance briefing called Due Diligence. He joined the FT in London in 2011 from the US government where he served in the Commerce department.

Siona Jenkins

Siona Jenkins

Assistant UK News Editor
Financial Times

Siona Jenkins is Assistant UK News Editor at the Financial Times, where she has worked since 2008. While on the desk she has covered women's football in interviews and columns for the FT. Prior to that she worked on news briefings -- including First FT and Opening Quote. She also spent six years as the FT's Middle East and Africa News Editor in London. Before joining the FT, she was based in Cairo. 

Be in good company

Attendees at the 2019 Business of Football Summit included:

Arsenal • AS ROMA • Barcelona • Borussia Dortmund • Brazilian Football Confederation • Brighton & Hove Albion • Cardiff City • Crystal Palace • DFL Deutsche Fussball Liga • EFL • European Leagues  • Everton • FIFA  • Fulham FC  • Internazionale Milano • Juventus • La Liga • League Managers Association • Liverpool • Major League Soccer • Manchester City • Manchester United • Nottingham Forest • Premier League • Real Madrid • Sevilla • The Football Association • The PFA • Tottenham Hotspur • Valencia

fallback

Why Attend

The Financial Times is once again bringing together football leaders with investors, bankers, broadcasters and other key stakeholders to discuss the changing shape of the football economy and the outlook for football as an asset class. Join us to:
  • Network with a high level audience of football leaders and influencers
  • Hear from club and league executives, and major investors
  • Discuss how new technology platforms will change access to football
  • Examine how big clubs can remain competitive and how smaller ones can stay in the race
  • Explore the most attractive opportunities amid a wave of private equity and corporate investor interest
fallback

Who Attends

The summit will comprise of senior decision makers from the following sectors: 

  • Football Clubs
  • Governing Bodies
  • Football Associations
  • Sports Agencies
  • Sports Brands
  • Sports Government Officials
  • Corporate Sponsors
  • Broadcasters
  • Sporting Media
  • Stadium Builders
  • Architects
  • Heads of M&A
  • Private equity investors 
  • Technology providers 
  • Professional services in football e.g. Lawyers, Accountants, Banks, Consultancies, Insurance Companies

 

fallback

Venue

The Biltmore Mayfair
44 Grosvenor Square
London W1K 2HP

United Kingdom

Tel: +44 (0) 20 7596 3122

fallback

Fees

Standard Summit Price - £2,995

There are a limited number of complimentary passes reserved exclusively for senior executives of Football Clubs, Associations and Governing Bodies.

If you meet the criteria, Please contact Abigail.Lewis@FT.com for more details.

fallback

Presented By (1)

The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT has a record paying readership of one million, three-quarters of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.

Founding Sponsor (1)

DLA Piper provides a full range of business legal services to many of the world’s major stakeholders in the media, sport and entertainment sector. Among our clients are sports leagues, bodies and teams; media and entertainment companies; organizers of World events; corporate sponsors and advertisers; financiers, developers and investors; and other commercial parties. They come to us for advice on broadcast and media rights sales; IP protection and licensing; mergers and acquisitions; advertising and promotions; disputes and controversies; esport and gaming; development of and compliance with international and domestic regulations relating to sports competition; development and financing of stadiums and arenas; and other finance and transactional matters. For additional information, go to www.dlapiper.com.

Women in Football (1)

We are a network of professionals working in and around the football industry who support and champion their peers. Whilst we know there has been significant progress in women’s participation in football and great strides made, we know there is more to do. Follow the conversation at #WhatIf

Contact Us

Euan Hunter
Sponsorship Opportunities
Financial Times
Abigail Lewis
Project Manager - Strategic Solutions
Financial Times
Jeff Wagner
Programme and Speaker Enquiries
Financial Times