As the 2020 elections approach, the US news industry is gearing up to cover the most crucial contest in a generation, prove it can do so without fear or favor, and overcome the specter of fake news.
But while the media is flourishing in major cities, where journalists have rediscovered their purpose and built new followings, it is arguably dying in less prosperous regions - driving “unnewsed” citizens to click-driven, unregulated articles spread via social media.
Investors, platforms and media organizations themselves are beginning to address this divide, searching for ways to to ensure that no one is deprived of unbiased information.
There are bright spots: struggling trophy brands have attracted beneficent billionaires, smaller titles are probing a non-profit model, and younger entrepreneurs are testing the power of an influence-driven multi-platform approach.
The fifth in our FT Future of News series will gather top media and advertising executives, editors, politicians, academics and technology leaders in New York to debate how the US news business is shaping - and being shaped - by the next wave of political, social, economic and technological upheaval.