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The Bracken Bower Prize 2020

Entry deadline |
Speakers include:
Lorella Belli

Lorella Belli

Lorella Belli Literary Agency Limited

Isabel Fernandez-Mateo

Isabel Fernandez-Mateo

London Business School

Jorma Ollila

Jorma Ollila

Royal Dutch Shell and Nokia

Overview

The Financial Times and McKinsey & Company, are looking for young authors who can tackle emerging business themes. The Bracken Bower Prize will be awarded to the best proposal for a business book by an author under the age of 35 on 30 November, 2020.

The deadline for submissions is 30 September, 2020 (5pm BST). The Bracken Bower Prize will be given at the Business Book of the Year Award dinner, which will be held in London on 1 December, 2020.

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fallback Add to my Calendar 09/30/2020 00:00:0009/30/2020 00:00:00falseThe Bracken Bower Prize 2020The Financial Times and McKinsey & Company, are looking for young authors who can tackle emerging business themes. The Bracken Bower Prize will be awarded to the best proposal for a business book by an author under the age of 35 on 30 November, 2020.The deadline for submissions is 30 September, 2020 (5pm BST). The Bracken Bower Prize will be given at the Business Book of the Year Award dinner, which will be held in London on 1 December, 2020.The-Bracken-Bower-Prize-2020a4c27faad81c3a6a6d823b54b3808354MM/DD/YYYY

The Bracken Bower Prize 2020 Info Card

The Bracken Bower Prize 2020 Terms and Conditions

Full Overview

The Financial Times and McKinsey & Company, organisers of the Business Book of the Year Award, want to encourage young authors to tackle emerging business themes. They hope to unearth new talent and encourage writers to research ideas that could fill future business books. A prize of £15,000 will be given for the best book proposal.

The Bracken Power Prize is named after Brendan Bracken, Chairman of the  FT from 1945 to 1958 and Marvin Bower, Managing Director of McKinsey from 1950 to 1967, who were instrumental in laying the foundation for the present day success of the two institutions. The prize aims to encourage young writers and researchers to identify and analyse the business trends of the future.

The annual prize will be awarded to the best proposal. In the spirit of the Business Book of the Year, the proposed book should aim  to provide a compelling and enjoyable insight into future trends in business, economics, finance or management. The judges will favour authors who write with knowledge, creativity, originality and style and whose proposed books promise to break new ground, or examine pressing business challenges in original ways. 

Only writers who are under 35 on 30 November, 2020, will be eligible. They can be a published author, but the proposal itself must be original and must not have been previously submitted to a publisher.

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BBP Full Overview 2020

The Financial Times and McKinsey & Company, organisers of the Business Book of the Year Award, want to encourage young authors to tackle emerging business themes. They hope to unearth new talent and encourage writers to research ideas that could fill future business books. A prize of £15,000 will be given for the best book proposal.

The Bracken Power Prize is named after Brendan Bracken, Chairman of the  FT from 1945 to 1958 and Marvin Bower, Managing Director of McKinsey from 1950 to 1967, who were instrumental in laying the foundation for the present day success of the two institutions. The prize aims to encourage young writers and researchers to identify and analyse the business trends of the future.

The annual prize will be awarded to the best proposal. In the spirit of the Business Book of the Year, the proposed book should aim  to provide a compelling and enjoyable insight into future trends in business, economics, finance or management. The judges will favour authors who write with knowledge, creativity, originality and style and whose proposed books promise to break new ground, or examine pressing business challenges in original ways. 

Only writers who are under 35 on 30 November, 2020, will be eligible. They can be a published author, but the proposal itself must be original and must not have been previously submitted to a publisher.

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Judges (4)

Lorella Belli

Lorella Belli

Founder & Director
Lorella Belli Literary Agency Limited

Lorella Belli studied Languages and Literature at Venice University and has worked in publishing since 1997 for various publishers and literary agencies. Keen to run her own business, she set up her literary and management agency in London's Notting Hill Gate in 2002. The Lorella Belli Literary Agency Ltd is a successful UK-based agency with a broad international reach and a strong worldwide network of contacts and local associates. This enables the agency clients to be effectively represented in all languages, territories and for all rights and media globally.

Isabel Fernandez-Mateo

Isabel Fernandez-Mateo

Adecco Professor of Strategy and Entrepreneurship
London Business School

Isabel Fernandez-Mateo is the Adecco Professor of Strategy and Entrepreneurship at London Business School, where she has been on the faculty since 2004. She obtained her PhD from the MIT Sloan School of Management, and is an expert on how social networks influence career outcomes - particularly in hiring, job transitions, and career advancement. She is especially interested in gender diversity in the executive labour market, and is currently doing research on the access of women to top management jobs. Professor Fernandez-Mateo advises organizations on these topics and teaches a variety of related courses to both MBA students and executive audiences.

Jorma Ollila

Jorma Ollila

Former Chairman
Royal Dutch Shell and Nokia

Jorma Ollila was appointed chairman of Royal Dutch Shell between June 2006 and May 2015. During March 2013-March 2018 Mr Ollila was chairman of the Board of Directors of Outokumpu Oyj. He is Chairman of Alma Media Corporation as of March 2019. He is also a member of the board of directors of Tetra Laval Group and advisory partner of Perella Weinberg Partners and Chairman of Miltton. He is also a member of the board of directors of TBG AG and Chairman of the Board of Directors of Xinova LLC.

Mr Ollila started his career at Citibank in London and Helsinki, before moving in 1985 to Nokia, where he became vice-president of International Operations. In 1986, he was appointed senior vice-president finance and between 1990 and 1992 he served as president of Nokia Mobile Phones. Between 1992 and 1999 he was president and CEO of Nokia, and from 1999 to 2006 he was chairman and CEO. He remained chairman from 2006 until May 2012.

Mr Ollila has a master of political science (University of Helsinki), a master of science (Econ.) (London School of Economics), and a master of science (Eng.) (Helsinki University of Technology).

Saadia Zahidi

Saadia Zahidi

Managing Director and Head of the Centre for the New Economy and Society
World Economic Forum

Saadia Zahidi is a Managing Director at the World Economic Forum and Head of the Forum's Centre for the New Economy and Society. Her teams work with leaders from business, government, civil society and academia to understand and shape the new economy, advance competitiveness, drive social mobility and inclusion, close skills gaps, prepare for the future of work and foster gender equality and diversity. Saadia founded and co-authors the Forum's Future of Jobs Report, Global Gender Gap Report, and Human Capital Report. Her book, Fifty Million Rising, charts the rise of working women in the Muslim world and is longlisted for the FT/Mckinsey Book of the Year 2018. She has been selected as one of the BBC's 100 Women and won the inaugural FT/Mckinsey Bracken Bower Prize for prospective authors under 35. She holds a BA in Economics from Smith College, an MPhil in International Economics from the Graduate Institute of Geneva and an MPA from the Harvard Kennedy School. Her interests include the future of work, the impact of technology on employment, education and skills, income inequality and using big data for public good

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ENTRY GUIDELINES

Format

● no longer than 5,000 words

● essay article with an argument, scope and style of a proposed book

● a description of the finished work’s structure

Content

● tackle emerging business themes

● identify and analyse the trends of the future in business, economics, finance or management

● examine pressing business challenges in unique ways

Author

● must be under 35 on November 30, 2020

● can be a published author

● if previously submitted to a publisher, please mention who the name of the publisher is in your application and a person of contact

● you can submit a biography

● co-authored submissions are also welcomed

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Advice from the FT's Andrew Hill

Andrew Hill is the FT management editor and leads the editorial content for The Bracken Bower Prize and the Business Book of the Year Award.

As one of the FT and McKinsey team that filters Bracken Bower Prize entries for our judges, I’m always pleasantly surprised by the overall quality - and I’m delighted a number of our finalists have managed to land publishing deals. Still, there are few do’s and don’ts worth bearing in mind:

DO give the judges a flavour of the book. Outline how the whole work would hang together, but try to write your proposal in the style that you would adopt, rather than in bullet points.

DO write as much as you can. Brevity is a virtue, but in this case you would be better writing 4,999 words than sending a few short paragraphs.

DO submit a book proposal - not a business idea or an advertisement for your company. This is not the place to get your business plan noticed.

DO think about the title - but DON’T agonise over it. Judges will look at the whole proposal. There are no extra points for a clever title. It will probably change if your book makes it to publication.

DO make your biography relevant. The judges don’t need your life story, but if you’ve done something that makes you particularly well qualified to write this book, make sure you include it.

DON’T miss the deadline. Some of our finalists admit they filed their successful entries with seconds to spare - like good journalists - but there are no extensions.

DON’T copy. We run longlisted entries through an automated check for plagiarism. Quotations are fine, but the computer won’t swallow large chunks of undigested text from elsewhere.

DON’T write in a foreign language. The optimist who decided submitting his proposal in Russian would catch the judges’ eye was sorely mistaken. English only, please.

DO have fun. Remember that we are looking for proposals for books that are “compelling and enjoyable”.

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2019 Finalists (3)

Jonathan Hillman

Jonathan Hillman

Book Title: The Sinolarity
2019 Winner

Director of the Reconnecting Asia Project at the Center for Strategic and International Studies.

Jonathan E. Hillman is a senior fellow at the Center for Strategic and International Studies, where he directs the Reconnecting Asia Project, one of the most extensive open-source databases tracking China’s Belt and Road Initiative. Prior to joining CSIS, Hillman served as a policy adviser at the Office of the U.S. Trade Representative. He has also worked as a researcher at the Belfer Center for Science and International Affairs, the Council on Foreign Relations, and in Kyrgyzstan as a Fulbright scholar. He is a graduate of the Harvard Kennedy School and Brown University.

Paulo  Savaget

Paulo Savaget

Book title: Hacking Social Impact
2019 Finalist

Assistant Professor, University of Durham.

Postdoctoral Researcher, University of Oxford.

Paulo is an Assistant Professor at the Durham Business School and a Postdoctoral Researcher at the Saïd Business School. He holds a PhD from Cambridge, funded by the Gates Foundation. His interest lies at the intersection of sustainability and system change, focused on innovative solutions to deep-rooted, high-stake problems. Having worked as a lecturer, researcher, consultant and entrepreneur for over a decade, his experiences range from engaging with traditional communities in the Amazon to working with some of the world’s largest organisations. He received several awards and grants, such as from IBM and from the Brazilian, British and German governments.

Ernesto  Zaldivar

Ernesto Zaldivar

Book Title: Infosec
2019 Finalist

Program Director of the Master of Science in Cybersecurity at Brown University.Adjunct Lecturer in Computer Science at Brown University.

Ernesto Zaldivar is a member of the Computer Science faculty at Brown University and directs Brown's Master of Science in Cybersecurity program. Brown's cybersecurity program focuses on teaching experienced professionals and on developing solutions for novel cybersecurity challenges. Ernesto's research is focused on information security awareness training within organizations, hack backs, deepfakes, insider threats, and the intersection of law and cybersecurity. He is an information security awareness training expert and has conducted unprecedented field research to benchmark the way that Fortune 500 companies, financial firms, and government entities approach teaching employees to spot malicious cyber actors.  

Your Contacts

Bracken Bower Prize
Submission Enquiries
Eduardo Gomes
Special Projects Executive
Financial Times
Isabelle Fletcher-Wilson
Project & Marketing Manager
Financial Times

Organisers (2)

The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT has a record paying readership of one million, three-quarters of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.

McKinsey & Company is a global management consulting firm committed to helping organisations create Change that Matters.

In more than 130 cities and 65 countries, our teams help clients across the private, public and social sectors shape bold strategies and transform the way they work, embed technology where it unlocks value, and build capabilities to sustain the change. Not just any change, but Change that Matters – for their organisations, their people, and in turn society at large.