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The Future of Retail: Fusing Digital & Physical to Improve Customer Journeys and Drive Growth

Webinar |
Speakers include:
Kate  Hardcastle

Kate Hardcastle

The Customer Whisperer

Ross Bailey

Ross Bailey

Appear Here

Jean-Jacques  Van Oosten

Jean-Jacques Van Oosten

Kingfisher plc

Overview

Bricks and mortar stores struggling to compete with online rivals before the crisis are in even more trouble now. The lockdown has hit the retail industry hard and changed shopping habits forever. Forrester, a market research company, predicts that the pandemic will cost retail $2.1 trillion in lost sales, globally. Shoppers, meanwhile, have been forced online in their droves and discovered, perhaps, that they prefer it there. Some shops will never reopen. Many are already gone, including UK retailers Oasis, Warehouse, Laura Ashley and Cath Kidston. Those that do open again will have to find new ways to coax shoppers back in, and do so against the backdrop of a very uncertain economic outlook.

Now, more than ever, the future of bricks and mortar retail hinges on integrating digital merchandising with physical stores to improve the customer journey, drive footfall, and invigorate in-store sales.

This FT Digital Dialogue, organised in partnership with Adobe, will discuss how bricks and mortar retailers can harness the digital tailwinds produced by the Covid-19 crisis to integrate the best of the virtual world with the best of the material world to help drive in-store sales and growth.

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fallback Add to my Calendar 07/07/2020 13:45:0007/07/2020 14:50:00falseThe Future of Retail: Fusing Digital & Physical to Improve Customer Journeys and Drive GrowthBricks and mortar stores struggling to compete with online rivals before the crisis are in even more trouble now. The lockdown has hit the retail industry hard and changed shopping habits forever. Forrester, a market research company, predicts that the pandemic will cost retail $2.1 trillion in lost sales, globally. Shoppers, meanwhile, have been forced online in their droves and discovered, perhaps, that they prefer it there. Some shops will never reopen. Many are already gone, including UK retailers Oasis, Warehouse, Laura Ashley and Cath Kidston. Those that do open again will have to find new ways to coax shoppers back in, and do so against the backdrop of a very uncertain economic outlook.Now, more than ever, the future of bricks and mortar retail hinges on integrating digital merchandising with physical stores to improve the customer journey, drive footfall, and invigorate in-store sales.This FT Digital Dialogue, organised in partnership with Adobe, will discuss how bricks and mortar retailers can harness the digital tailwinds produced by the Covid-19 crisis to integrate the best of the virtual world with the best of the material world to help drive in-store sales and growth.The-Future-of-Retail:-Fusing-Digital-&-Physical-to-Improve-Customer-Journeys-and-Drive-Growth48994018f24b06cbe6e8530d8ec9e20bMM/DD/YYYY

Speakers: (4)

Kate  Hardcastle

Kate Hardcastle

Retail Industry Commentator
The Customer Whisperer

Kate Hardcastle MBE, a.k.a. The Customer Whisperer is the UK’s leading ‘go-to’ business expert on consumer insight for National TV & Media.Kate has added her unique brand of knowledgable commentary to hundreds of interviews & documentaries for BBC, ITV, Channel 4, Channel 5, Sky News and Radio channels BBC 2, BBC 4, BBC 5 Live and commercial stations.She has also presented & provided expertise for leading consumer shows Rip Off Britain (BBC 1) What Britain Bought (Channel 4) Battlefront (Channel 4) and Inside Out (BBC 1) as well as being the consumer champion for hit ITV 1 consumer show – Eat Shop Save.Kate was honoured with an MBE in the Queen’s Birthday Honours 2018, and was the recipient of the Prime Ministers Point of Light Award. She has been celebrated with 26 National & International commerce awards including Business Woman of the Year, Inspiration Award and Influencer of the Year.

Ross Bailey

Ross Bailey

CEO & Founder
Appear Here

Ross Bailey is the CEO & Founder of Appear Here, the leading online marketplace for short-term retail space. Based on the concept that renting retail space should be as easy as booking a hotel room, Appear Here’s mission is to create a world where anyone with an idea can find space to make it happen. Hailed a "Digital game changer for the high street" by The Guardian, Appear Here lists over 10,000 spaces across the UK, US and France.
With over 250,000 brands in its community, Appear Here works with everyone from Google, Chanel and Apple to start-ups including Daily Paper, Rip N Dip, Away and thousands more independents and creatives. Named as one of Wired’s ‘100 Hottest Start-Ups’, Appear Here has become the go-to destination to make innovative and creative  ideas happen.
Ross started his entrepreneurial journey aged just 16 when he attended the Peter Jones Enterprise Academy. Determined to launch his own business, Ross tested his different ideas by launching a string of successful pop-up shops in destinations across London, including the Rock & Rule pop up for the Queen’s Diamond Jubilee. It was from this experience, Ross’ vision for Appear Here was born.
Widely quoted on retail, e-commerce and technology, Ross has appeared in many publications including GQ, Monocle, Wired, and TechCrunch. Recognised for his achievements, Ross has been named one of Fast Company’s Most Creative People in Business and British Airways’ 100 most influential Britons

Jean-Jacques  Van Oosten

Jean-Jacques Van Oosten

Chief Customer and Digital Officer
Kingfisher plc

JJ has substantial expertise in leading customer-driven changes in retail powered by digital, data and technology which leads to fast e-commerce sales growth, leveraging stores for click & collect or home delivery as well as marketplaces and advanced robotics in fulfilment centres. He has a passion for designing and building new digital ecosystems in the grocery, home improvement and general merchandising sectors. He re-joined Kingfisher from Danish toy company, The LEGO Group, where as Chief Digital Officer, he led the company’s digital ambition to make e-commerce the largest part of the business. Prior to this, JJ held a range of leadership roles at companies including Tesco and the REWE Group where he was CEO of its Digital business.

 

And the link to our new strategic plan for info - https://www.kingfisher.com/en/who-we-are/our-strategic-direction.html

Jamie  Brighton

Jamie Brighton

Product & Industry Marketing, EMEA
Adobe

Jamie has worked in digital marketing for 20 years, 14 of those with Adobe helping clients to transform their businesses through the implementation and adoption of marketing and customer experience management applications. He has experience client, agency and vendor-side and has worked for Adobe in EMEA and APAC.

 In his current role, Jamie leads product marketing for the Adobe Experience Cloud and Adobe Experience Platform in EMEA. His current areas of focus include personalisation and AI, digital trends and the role of technology in delivering superior customer experiences.

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Moderated by: (1)

Jonathan  Eley

Jonathan Eley

Retail Correspondent
Financial Times

Jonathan Eley was appointed Retail Correspondent of the Financial Times in April 2018. Previously, he was deputy head of the Lex column and before that, personal finance editor. He also spent 12 years in various roles at Investors Chronicle, an FT group publication for private investors. He is a graduate of Aston University.

Agenda - 7th Jul

  • 1:45pm
    Access to webinar opens
  • 2:00pm
    Discussion begins
  • 2:40pm
    Q&A
  • 2:50pm
    Discussion closes

Key talking points:

  • Shifting physical-digital dynamics: Shopping behaviour in both the physical and digital world has been dramatically altered by lockdown. New retail relationships have emerged. As shops begin to reopen, retailers will find they have to work more imaginatively than ever to lure consumers safely back into stores, and develop new strategies - underpinned by data-driven insights - to keep them coming back. What will the role of bricks & mortar be in the overall multichannel strategy post-pandemic?
  • Lasting lessons from the Covid-19 crisis: Responding quickly and well to external shocks in the business environment is critical to survival. The way a brand handles change and crisis can negatively or positively impact the way it is perceived. What has Covid-19 taught the retail industry in this respect? Looking ahead, what measures and technology can brands put in place to accelerate their responses to the short-term and longer-term disruptions still to come?
  • Delivering sensational experiences: With the advantage of physical presence over their online rivals, bricks-and-mortar retailers can do things that e-tailers can’t. But a real-world presence on its own is no longer enough. Retail success in the material world means switching from a transactional to an experiential retail model and digitising the physical space in order to deliver what the modern shopper wants: a sensational (and safe) experience. What new methods and technologies can help retailers discover and deliver what their customers want after lockdown?
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Presented by: (2)

Digital Dialogues - the Financial Times’ virtual events offering - creates quality digital experiences for an international business community using authoritative and trusted FT content, delivered through high-level global platforms, data-rich webinars and other exclusive online event formats.

Adobe gives everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We empower people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. Adobe Creative Cloud, Document Cloud, and Experience Cloud bring together our design expertise with customer intelligence to deliver experiences that get results. With a robust platform that’s powered by advanced science, a thriving community of partners and developers, and a culture that’s passionate about pushing the boundaries of what’s possible with our products, Adobe is changing the world through digital experiences. For more information, visit Adobe.com

Contacts:

Michaela Ridgway
Speaking Opportunities
Financial Times
Lianne Agnew
Project & Marketing Manager
Financial Times Live | Global Conferences & Events
Mark Buller
Head of Commercial - Global Industries
Financial Times