Creating relevant personalisation and reaching the right customers at scale are key challenges facing retailers and brands in an ever-increasing digital environment. The rewards are high, with success leading to an improved customer experience, increased loyalty and revenue growth. However, retailers and brands that fall short will quickly lose valuable customer connections with significant business consequences. The need to differentiate and stay ahead in the fiercely competitive retail landscape has never been more apparent than today. What must retailers and brands do to stay ahead so that they can deliver advanced analytics to the heart of their business and deliver true personalisation.
We will explore the value of a 'data driven' culture and look at innovative ways that retailers and brands can better harness the potential of new technologies and emerging data-driven business models to help enrich the customer experience and, both literally and metaphorically, deliver the goods.
This exclusive and confidential dinner, in partnership with Google Cloud, will gather CIOs and technology leaders from retail and the consumer packaged goods industries to discuss how to make the most of the power of big data and sophisticated analytics to help them get closer to each and every one of their customers.