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Retail & Consumer

Human-Centric Marketing in a Digital World

Predictive analytics & machine learning for enhanced personalisation

London |
Speakers include:
Malcolm Moore

Malcolm Moore

Financial Times

Overview

Most companies are well on the way to making the shift to digital. It is now the main channel of communication. The problem in the digital sphere, however, is that consumers can experience an 'alienation effect' after being on the receiving end of large volumes of messaging and communications that don't mean anything to them. The human touch is lost. Customers switch off. To avoid switching-off consumers with poorly targeted and/or irrelevant messaging, Chief Marketing Officers and Chief Digital Officers need get smarter with data.

In a world where competition for customers is more fierce than ever, personalisation using machine learning and predictive analytics can help make existing and potential customers feel genuinely centered in the messages and communications they receive. Chief Marketing Officers, Chief Digital Officers and Chief Data Officers and their teams that get this right will better succeed at keeping their customer base engaged and ensure that their brands stand out from the crowd.

The evenings discussion, held under the Chatham House Rule, will bring together Chief Marketing Officers, Chief Digital Officers, Chief Data Officers and their senior teams charged with the task of deploying predictive analytics and machine learning to improve the customer experience. The discussion will focus on ways to better understand and target customers and will unearth some of the secrets of smarter data use - all with a view to delivering meaningful customer experiences with that all-important human touch.

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fallback Add to my Calendar 03/21/2019 18:00:0003/21/2019 20:00:00falseHuman-Centric Marketing in a Digital WorldMost companies are well on the way to making the shift to digital. It is now the main channel of communication. The problem in the digital sphere, however, is that consumers can experience an 'alienation effect' after being on the receiving end of large volumes of messaging and communications that don't mean anything to them. The human touch is lost. Customers switch off. To avoid switching-off consumers with poorly targeted and/or irrelevant messaging, Chief Marketing Officers and Chief Digital Officers need get smarter with data.In a world where competition for customers is more fierce than ever, personalisation using machine learning and predictive analytics can help make existing and potential customers feel genuinely centered in the messages and communications they receive. Chief Marketing Officers, Chief Digital Officers and Chief Data Officers and their teams that get this right will better succeed at keeping their customer base engaged and ensure that their brands stand out from the crowd.The evenings discussion, held under the Chatham House Rule, will bring together Chief Marketing Officers, Chief Digital Officers, Chief Data Officers and their senior teams charged with the task of deploying predictive analytics and machine learning to improve the customer experience. The discussion will focus on ways to better understand and target customers and will unearth some of the secrets of smarter data use - all with a view to delivering meaningful customer experiences with that all-important human touch.Human-Centric-Marketing-in-a-Digital-Worldb63814036e20e30993521fbcc285ca1eMM/DD/YYYY

Agenda - 21st Mar

  • 6:00pm
    Welcome Drinks
  • 6:15pm
    Opening Remarks

    Malcolm Moore, Technology News Editor, Financial Times

  • 6:20pm
    Discussion Commences over Dinner
  • 7:55pm
    Closing Remarks

Chair (1)

Malcolm Moore

Malcolm Moore

Technology News Editor
Financial Times

Malcolm Moore took up the role of Technology News Editor in October 2018. Prior to this, he was the United Kingdom News Editor 2016 - 2018. Before being UK News Editor, Malcolm was Leisure Industries Correspondent for the Financial Times. He joined the Financial Times in April 2015 from Telegraph Media Group, where he was Deputy Head of World News and a correspondent in Beijing and Shanghai. He was the winner of the 2012 Foreign Press Association award for ‘News Story of the Year’. Malcolm was also a Rome correspondent, an economics correspondent and a business reporter for the Telegraph. Malcolm holds a BA from University College London in English and is based currently based in London.

Presented by (1)

The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT has a record paying readership of one million, three-quarters of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.

In association with (1)

Google Cloud is widely recognized as a global leader in delivering a secure, open, intelligent and transformative enterprise cloud platform. Our technology is built on Google’s private network and is the product of nearly 20 years of innovation in security, network architecture, collaboration, artificial intelligence and open source software. We offer a simply engineered set of tools and unparalleled technology across Google Cloud Platform and G Suite that help bring people, insights and ideas together. Customers across more than 150 countries trust Google Cloud to modernize their computing environment for today’s digital world.

Contact Us

Michaela Ridgway
Speaking Opportunities
Financial Times