Traditional news organisations are at a crossroads, under pressure from digital rivals both large and small. However, well-known old media brands are enjoying an unexpected boom, as readers seek facts in the age of fake news. At the heart of this are CDOs, CTOs and CIOs, whose leadership is increasingly bridging technology innovation, customer engagement and corporate strategy.
How are CxOs planning for the future, as younger people increasingly look elsewhere to learn about current events? What data can media companies offer advertisers, which are following theiraudiences to newer forms of content such as social media? And how can Old Media harness its trusted reputation to gain an advantage as Big Tech’s lax attitude to privacy becomes more apparent? And to what extent is it difficult to convince creative professionals to change their ways?
The Financial Times, in partnership with Google Cloud, is pleased to present this peer-to-peer confidential roundtable dinner discussion for news industry CIOs, CTOs and CDOs. Drawing on guests’ expertise across media and other sectors, we will explore how newsrooms are deploying cloud services and how these will impact customer experience; and debate the balance between monetising customer data and maintaining trust.