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The Bracken Bower Prize 2019

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Speakers include:
Saadia Zahidi

Saadia Zahidi

World Economic Forum

Jorma Ollila

Jorma Ollila

Royal Dutch Shell and Nokia

Christy Fletcher

Christy Fletcher

Fletcher & Company

Overview

The Financial Times and McKinsey & Company, are looking for young authors who can tackle emerging business themes. The Bracken Bower Prize will be awarded to the best proposal for a business book by an author under the age of 35 on 30 November, 2019.

The Deadline for Submissions is 30 September, 2019 (5pm BST). The Bracken Bower Prize will be given at the Business Book of the Year Award dinner, which will be held in New York on 03 December, 2019.

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fallback Add to my Calendar 09/30/2019 00:00:0009/30/2019 00:00:00falseThe Bracken Bower Prize 2019The Financial Times and McKinsey & Company, are looking for young authors who can tackle emerging business themes. The Bracken Bower Prize will be awarded to the best proposal for a business book by an author under the age of 35 on 30 November, 2019.The Deadline for Submissions is 30 September, 2019 (5pm BST). The Bracken Bower Prize will be given at the Business Book of the Year Award dinner, which will be held in New York on 03 December, 2019.The-Bracken-Bower-Prize-20198454efbc66efa5a405e532c13d8bf594MM/DD/YYYY

Download your Guide to Writing a Winning Proposal

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Terms & Conditions 2019

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Judges (4)

Saadia Zahidi

Saadia Zahidi

Managing Director and Head of the Centre for the New Economy and Society
World Economic Forum

Saadia Zahidi is a Managing Director at the World Economic Forum and Head of the Forum's Centre for the New Economy and Society. Her teams work with leaders from business, government, civil society and academia to understand and shape the new economy, advance competitiveness, drive social mobility and inclusion, close skills gaps, prepare for the future of work and foster gender equality and diversity. Saadia founded and co-authors the Forum's Future of Jobs Report, Global Gender Gap Report, and Human Capital Report. Her book, Fifty Million Rising, charts the rise of working women in the Muslim world and is longlisted for the FT/Mckinsey Book of the Year 2018. She has been selected as one of the BBC's 100 Women and won the inaugural FT/Mckinsey Bracken Bower Prize for prospective authors under 35. She holds a BA in Economics from Smith College, an MPhil in International Economics from the Graduate Institute of Geneva and an MPA from the Harvard Kennedy School. Her interests include the future of work, the impact of technology on employment, education and skills, income inequality and using big data for public good

Jorma Ollila

Jorma Ollila

former Chairman
Royal Dutch Shell and Nokia

Jorma Ollila was appointed chairman of Royal Dutch Shell between June 2006 and May 2015. During March 2013-March 2018 Mr Ollila was chairman of the Board of Directors of Outokumpu Oyj. He is Chairman of Alma Media Corporation as of March 2019. He is also a member of the board of directors of Tetra Laval Group and advisory partner of Perella Weinberg Partners and Chairman of Miltton. He is also a member of the board of directors of TBG AG and Chairman of the Board of Directors of Xinova LLC.

Mr Ollila started his career at Citibank in London and Helsinki, before moving in 1985 to Nokia, where he became vice-president of International Operations. In 1986, he was appointed senior vice-president finance and between 1990 and 1992 he served as president of Nokia Mobile Phones. Between 1992 and 1999 he was president and CEO of Nokia, and from 1999 to 2006 he was chairman and CEO. He remained chairman from 2006 until May 2012.

Mr Ollila has a master of political science (University of Helsinki), a master of science (Econ.) (London School of Economics), and a master of science (Eng.) (Helsinki University of Technology).

Christy Fletcher

Christy Fletcher

Founder and CEO
Fletcher & Company

Christy Fletcher is the Founder and CEO of Fletcher & Company, a literary management company based in New York. The company, founded in 2003, is dedicated to the practice of providing high level creative and strategic support to their clients, across a wide variety of media. Fletcher’s clients include a range of writers and public figures, including Gretchen Rubin, Chip & Dan Heath, Eric Ries, Ed Catmull, Bob Sutton, Morten Hansen and David Leonhardt, among others. She lives in New York City with her husband, the author Sam Walker, and their two children.

Isabel Fernandez-Mateo

Isabel Fernandez-Mateo

Adecco Professor of Strategy and Entrepreneurship
London Business School

Isabel Fernandez-Mateo is the Adecco Professor of Strategy and Entrepreneurship at London Business School, where she has been on the faculty since 2004. She obtained her PhD from the MIT Sloan School of Management, and is an expert on how social networks influence career outcomes - particularly in hiring, job transitions, and career advancement. She is especially interested in gender diversity in the executive labour market, and is currently doing research on the access of women to top management jobs. Professor Fernandez-Mateo advises organizations on these topics and teaches a variety of related courses to both MBA students and executive audiences.

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Entry Guidelines

Format

● no longer than 5,000 words

● essay article with an argument, scope and style of a proposed book

● a description of the finished work’s structure

Content

● tackle emerging business themes

● identify and analyse the trends of the future in business, economics, finance or management

● examine pressing business challenges in unique ways

Author

● must be under 35 on November 30, 2019

● can be a published author

● if previously submitted to a publisher, please mention who the name of the publisher is in your application and a person of contact

● you can submit a biography

● co-authored submissions are also welcomed

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Advice from the FT's Andrew Hill

ADVICE FROM THE FT'S ANDREW HILL

As one of the FT and McKinsey team that filters Bracken Bower Prize entries for our judges, I’m always pleasantly surprised by the overall quality - and I’m delighted a number of our finalists have managed to land publishing deals. Still, there are few do’s and don’ts worth bearing in mind:

DO give the judges a flavour of the book. Outline how the whole work would hang together, but try to write your proposal in the style that you would adopt, rather than in bullet points.

DO write as much as you can. Brevity is a virtue, but in this case you would be better writing 4,999 words than sending a few short paragraphs.

DO submit a book proposal - not a business idea or an advertisement for your company. This is not the place to get your business plan noticed.

DO think about the title - but DON’T agonise over it. Judges will look at the whole proposal. There are no extra points for a clever title. It will probably change if your book makes it to publication.

DO make your biography relevant. The judges don’t need your life story, but if you’ve done something that makes you particularly well qualified to write this book, make sure you include it.

DON’T miss the deadline. Some of our finalists admit they filed their successful entries with seconds to spare - like good journalists - but there are no extensions.

DON’T copy. We run longlisted entries through an automated check for plagiarism. Quotations are fine, but the computer won’t swallow large chunks of undigested text from elsewhere.

DON’T write in a foreign language. The optimist who decided submitting his proposal in Russian would catch the judges’ eye was sorely mistaken. English only, please.

DO have fun. Remember that we are looking for proposals for books that are “compelling and enjoyable”.

Andrew Hill is the FT management editor and helps organise the Bracken Bower Prize and the Business Book of the Year Award.

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2018 Finalists

Winner:

Andrew Leon Hanna for Twenty-Five Million Sparks

Finalists:

Christian Busch for The Serendipity Factor

Piyumi Kapugeekiyana for One Billion in Reserve

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Your Contacts

Bracken Bower Prize
Submission Enquiries
Isabelle Fletcher-Wilson
Project & Marketing Manager
Financial Times

Organisers (2)

The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT has a record paying readership of one million, three-quarters of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.

McKinsey & Company is a global management consulting firm, deeply committed to helping institutions in the private, public, and social sectors achieve lasting success. For over 90 years, our primary objective has been to serve as our clients' most trusted external advisor. With consultants in over 120 cities in more than 60 countries, across industries and functions, we bring unparalleled expertise to clients anywhere in the world. We work closely with teams at all levels of an organisation to shape winning strategies, mobilise for change, build capabilities and drive successful execution.