Traditional Consumer Packaged Goods (CPG) organisations are increasingly at risk of losing market share to new, agile competitors with innovative products and more efficient supply chains and distribution channels. Equally changing customer preferences for more sustainable, personalised, and convenient products is placing new demands on the industry as well as challenging traditional brands.
The most successful organisations commit to better knowing their customers through harnessing data and leveraging new customer touchpoints to establish brand loyalty. How can traditional CPG companies use new insights to improve operations and differentiate products and experiences? What opportunities can digitisation offer an industry traditionally premised on physical goods?
Hosted under the Chatham House rule, the breakfast will bring together Senior Consumer Packaged Goods Strategy, Commercial and Marketing Executives for a private roundtable discussion.