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Retail & Consumer

The Future of Consumer Packaged Goods

Building innovative and robust global brands

London |
Speakers include:
Scheherazade Daneshkhu

Scheherazade Daneshkhu

Financial Times

Overview

Traditional Consumer Packaged Goods (CPG) organisations are increasingly at risk of losing market share to new, agile competitors with innovative products and more efficient supply chains and distribution channels. Equally changing customer preferences for more sustainable, personalised, and convenient products is placing new demands on the industry as well as challenging traditional brands. 

The most successful organisations commit to better knowing their customers through harnessing data and leveraging new customer touchpoints to establish brand loyalty. How can traditional CPG companies use new insights to improve operations and differentiate products and experiences? What opportunities can digitisation offer an industry traditionally premised on physical goods? 

Hosted under the Chatham House rule, the breakfast will bring together Senior Consumer Packaged Goods Strategy, Commercial and Marketing Executives for a private roundtable discussion. 

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fallback Add to my Calendar 06/12/2019 08:00:0006/12/2019 09:55:00falseThe Future of Consumer Packaged Goods Traditional Consumer Packaged Goods (CPG) organisations are increasingly at risk of losing market share to new, agile competitors with innovative products and more efficient supply chains and distribution channels. Equally changing customer preferences for more sustainable, personalised, and convenient products is placing new demands on the industry as well as challenging traditional brands. The most successful organisations commit to better knowing their customers through harnessing data and leveraging new customer touchpoints to establish brand loyalty. How can traditional CPG companies use new insights to improve operations and differentiate products and experiences? What opportunities can digitisation offer an industry traditionally premised on physical goods? Hosted under the Chatham House rule, the breakfast will bring together Senior Consumer Packaged Goods Strategy, Commercial and Marketing Executives for a private roundtable discussion. The-Future-of-Consumer-Packaged-Goods-82975da30d0e0bd21a2d3fca3e4e01beMM/DD/YYYY

Chair (1)

Scheherazade Daneshkhu

Scheherazade Daneshkhu

Director of Editorial Talent and Former Consumers Industries Editor
Financial Times

Scheherazade Daneshkhu has been a staff journalist at the Financial Times for almost three decades, joining the media organization in 1990. She recently moved into a managerial role as Director of Editorial Talent. Her previous
jobs include Consumer Industries Editor; Paris correspondent; Economics Correspondent, and Leisure Industries Correspondent. Scheherazade has a PhD in international relations from the London School of Economics,
after graduating from Oxford University with a degree in politics, philosophy and economics. She has broadcast for BBC television and radio and anchored debates at international institutions, including the Organisation for Economic Co-Operation and Development.

Agenda - 12th Jun

  • 8:00am
    Welcome Refreshments
  • 8:15am
    Chair's Opening Remarks
  • 8:20am
    Discussion Commences
  • 9:50am
    Chair's Closing Remarks
  • 9:55am
    Discussion Ends

Presented By (1)

The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT has a record paying readership of one million, three-quarters of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.

In Collaboration With (1)

As part of the PwC network, Strategy& helps clients solve their issues from strategy through to execution - combining strategy consulting expertise with the vast capabilities of the network, Strategy& helps business move forward with confidence

Venue

Searcys At The Gherkin
30 St Mary Axe, London
London EC3A 8EP

United Kingdom


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Contact us

Alexandra Brown
Speaking Opportunities
Financial Times