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    The Next Era in Automotive Retail logo

    The Next Era in Automotive Retail

    How AI is changing the American dealership
    October 8, 2026 | Full-Day Conference & Networking Drinks Reception | Chicago
    Apply to Attend

    Presented by
    Partner logo
    In Partnership with
    Partner logo

    Where dealership leaders explore what AI means for the automotive retail operating model

    The showroom may still look familiar. But the operating model behind it is changing fast. US dealers are already grappling with higher borrowing costs, squeezed margins and tariff uncertainty. Beyond those immediate pressures, AI is accelerating a more fundamental shift, and many are asking whether their current model can support where the industry is going.

    This Financial Times event, in partnership with Pinewood.AI brings together senior leaders from major US dealer groups for a commercially grounded, practical discussion about what the future dealership looks like. Where can AI improve productivity, customer experience and profitability? What data, systems and skills need to be in place first? Where does human judgement still matter? And where does the promise outstrip the proof?

    why attend

    Industry leaders already confirmed to speak

    speaker image
    BB
    Brian Benstock
    Partner, Vice President, and General Manager
    Paragon Honda and Paragon Acura
    speaker image
    BB
    Bill Berman
    Chief Executive Officer
    Pinewood Technologies Group
    speaker image
    KI
    Kana Inagaki
    Industry Editor
    Financial Times

    Key Discussion Points

    The rise of AI agents 

    When AI can compare, negotiate and book on behalf of buyers, what becomes the dealer’s real competitive advantage? 

    Turning AI into profit 

    How can dealers move beyond AI experimentation and prove measurable gains in productivity, efficiency and margin? 

    Humans and AI at work 

    As AI takes on more routine tasks, how should dealerships redesign roles, responsibilities and workforce strategy? 

    See the agenda

    What to Expect

    Keynote Interviews

    Hear directly from senior industry leaders as they explore how AI, economic pressures and changing consumer behaviour are reshaping the dealership business model and driving new approaches to growth, productivity and profitability.

    Panel Discussions

    Join in-depth discussions with dealership executives and technology leaders on the opportunities and challenges of AI adoption, from connected data and AI agents to customer engagement, fixed operations and workforce transformation.

    Hosted Roundtables

    Take part in interactive peer-to-peer conversations focused on the practical realities of AI implementation, including operating models, customer data, F&I, used vehicle pricing, talent strategy and the future dealership of 2030.

    View Agenda

    Why Attend?

    Understand

    Where AI is delivering value today and learn how leading dealer groups are adapting their operating models

    Connect

    With the leaders, innovators and peers navigating the next era of automotive retail

    Discover

    Practical ways to improve profitability, customer retention and insights on which investments matter most 

    Connect with Peers

    Go beyond networking with a programme designed for practical learning. Through interactive discussions, peer-to-peer roundtables and expert-led sessions, attendees will gain actionable insights and real-world strategies for navigating the future of automotive retail. 

    Find Out More

    Not a subscriber of the FT?

    When you register for one of our events you will receive a trial subscription for $1 giving you full digital access to essential news and opinion.

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    "This is an event that you know was organized by the Financial Times and the whole atmosphere of the event is exactly what you’d expect in terms of being high caliber."
    Delegate FT Future of the Car 2026

    We’re Here To Help

    Speaking Opportunities

    Michaela Ridgway
    michaela.ridgway@ft.com

    Sponsorship Opportunities 

    Click here for more information


    Frequently Asked Questions

    Click here for everything you need to know
    ftlive@ft.com

Looking for your ticket? Contact the organizer
Looking for your ticket? Contact the organizer