The investment industry is entering a new phase of product evolution. Mutual funds remain the dominant investment vehicle globally, but ETFs continue to attract record inflows and tokenisation is emerging as a new frontier for fund distribution and ownership. Together, these shifts are creating a more diverse investment landscape, giving investors greater choice while opening new opportunities for asset managers.

However, supporting more products does not automatically create a better operating model. As firms expand across mutual funds, ETFs, private assets and emerging digital structures, they must manage increasingly complex business, distribution and servicing requirements. The challenge is no longer simply how to innovate, but how to do so efficiently. As product choice expands, firms are asking whether their business and operating models — as well as the servicing infrastructure that underpins them — can scale alongside it without increasing cost, complexity and risk.

This Financial Times webinar, hosted in partnership with SS&C, will bring together asset managers and industry experts to examine how firms can support the next generation of investment products without compromising scalability and efficiency. The discussion will explore how changing investor expectations are driving product innovation, how that innovation is reshaping the industry’s operating model, and what it takes to build a scalable foundation for future growth.

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