Scaling Global Sport Across Digital Markets

Global business. In motion.
Global sport has become one of the world’s most sophisticated digital businesses. Rights holders, leagues and teams are no longer defined solely by what happens on the field of play, with personalised content, digital services and year-round engagement increasingly drawing fans. Yet building a global fan base is becoming more complex. How can organisations drive commercial growth and expand into new markets while navigating different regulations, technology systems and data requirements?
Global Sport in a Fragmented Digital World, hosted by the Financial Times in partnership with IBM on the sidelines of the Formula 1 Singapore Grand Prix, will bring together leaders from sport, technology and business to explore these challenges. Through thought-provoking discussions and networking, the event will examine how technology can build global fan communities, create new revenue streams, and navigate the increasingly complex realities of operating across multiple markets.


Key Discussion Points
Global fan engagement
How can technology create more connected and personalised fan experiences?
International growth
What will it take for sports organisations to scale successfully across global markets?
Trust and digital sovereignty
Can organisations balance innovation with resilience, governance and operational control?
Why Attend?

Explore
How sports organisations can navigate digital infrastructure, data and governance while building trusted, resilient operations.

Connect
And build relationships with leaders from sport, technology and business to exchange perspectives on the future of global sport.

Discover
How technology is transforming fan engagement and creating new opportunities for growth across global markets.

Connect with Peers
Continue the conversation over networking drinks, connecting with leaders from sport, technology and business and building relationships in an informal setting.
Venue
Located in the heart of Singapore’s Orchard Road, 67 on Scotts offers a contemporary setting for an evening of discussion, networking and connection. With business leaders from around the world in Singapore at the time of the Grand Prix, the venue provides a central setting to meet and exchange ideas.
Address: 67 on Scotts, 1 Scotts Road, #01-04/05, Shaw Centre, Singapore 228208.

See What to Expect
Watch the highlights from a previous edition.
Get a taste of what to expect in Singapore, bringing together senior leaders from sport, technology and business for insightful conversations and valuable connections.
Discover FT in Singapore
This October, the Financial Times brings together influential leaders, decision-makers and industry experts for a series of exclusive events in Singapore, taking place on the sidelines of the Formula 1 Singapore Grand Prix.
Explore FT in Singapore to discover the full programme of events, thought-provoking conversations and high-value networking opportunities.