CANNES LIONS
Redefining Luxury for a
New Generation of Consumers
Tuesday 23 June | 2pm - 3pm CEST
Tracking shifts in consumption, status and customer loyalty
Nikkei FT Teahouse, Cannes | #FTCannesLions
Join us for this exclusive moment in Cannes
A new generation of affluent consumers is rewriting the rules of luxury. Entrepreneurial, value-driven and digitally native, they are less impressed by traditional status symbols. They want products that make their lives easier, not flashier.
As their influence grows, they are transforming categories from finance and travel to wellness, fashion and technology. How are brands adapting to consumers who value experiences over products? What does status mean in a world where individuality matters more than exclusivity? And what will define premium brands in the decade ahead?
This Financial Times event, hosted in partnership with Capital One, will examine how notions of status and success are evolving, and what it takes to remain relevant and desirable at the top of the market.
Join us in:
Key Discussion Points
Drivers of Desirability
Why are convenience, wellbeing and experiences becoming more powerful drivers of desirability than traditional luxury markers?
New Tastemakers
How have creators, entrepreneurs and online communities become the new tastemakers, and what does this mean for brand building?
Defining the Next Generation of Luxury
What will define the next generation of premium brands and how can established players evolve without losing their distinctiveness?
