Turning Trust Into Growth

Trusted AI

How is AI strengthening trust (for example, through fraud detection and real-time protection) – and where does it risk undermining it if transparency and control are lacking?

Embedded Security

What does it take to build trust into the core product and infrastructure, rather than treating it as a compliance or communications layer?

Customer Growth

How does trust translate into outcomes such as customer lifetime value, share of wallet, reduced fraud losses and long-term retention?

As financial services become increasingly digital and AI-driven, trust has emerged as a core driver of growth, customer ownership and risk management. It directly determines whether customers engage, share data, consolidate assets and increase spend.

AI is accelerating both opportunity and risk. It enables real-time, predictive guidance and rapid fraud detection, strengthening customer confidence and enabling deeper engagement. But it also increases risk around transparency, control and data misuse.

Trust therefore becomes a powerful commercial lever, driving customer lifetime value, increased share of wallet, reduced fraud losses and stronger retention. How can trust be built into the core product infrastructure to help customers feel safe, informed and in control so they are more likely to engage?

This Financial Times webinar, hosted in partnership with Gen, will bring together senior leaders to explore how organizations are embedding trust across security, experience and transparency – and how doing so translates into measurable business outcomes.

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