Turning Trust Into Growth

Trusted AI

How is AI strengthening trust – and where does it risk undermining it if transparency and control are lacking?

Embedded Security

What does it take to build trust into the core product and infrastructure, rather than treating it as a compliance or communications layer?

Customer Growth

How does trust translate into outcomes such as customer lifetime value, share of wallet, reduced fraud losses and long-term retention?

Financial services firms are asking customers to do more than ever online: share data, rely on AI-driven guidance and move larger parts of their financial lives into digital platforms. But customers will only do so if they trust the experience.

That trust is becoming a commercial issue as much as a security one. It shapes whether customers engage with new products, consolidate assets, share data and remain loyal over time.

AI is raising the stakes further. It can strengthen customer confidence through faster fraud detection, smarter support and more personalised guidance. But it also creates new concerns around transparency, accountability and data use.

For banks, insurers and fintech groups, the challenge is no longer simply protecting customers. It is designing products and services that help people feel informed, secure and in control from the outset.

This Financial Times webinar, hosted in partnership with Gen, will bring together senior leaders from financial services and technology to discuss how firms are building trust into digital products, customer experience and AI systems — and how that work is translating into stronger engagement, retention and growth.

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